The deadly link is a double-edged sword

Absrtact: It is a trend for search engines to pay more and more attention to user experience, but it does not negate the importance of linking and original content. Content is the soul of the site, but also the basis for search engines, because there is not enough content, search engine lost

It's a trend for search engines to focus more on user experience, but that doesn't negate the importance of linking and original content. Content is the soul of the site, but also the basis for search engines, because there is not enough content, the search engine has lost the value of existence. Similarly, the important role of links in the birth and development of Web sites and search engines cannot be overlooked. So we see those rankings good site, in the content quality and user Experience good foundation, the number of links also relatively dominant. But at the same time we will find that the number of links is not the only factor that constitutes the site rankings. And in the Website optimization practice process, because the link fluctuation causes the website rank to drop sharply is not unusual, the link is like a double-edged sword, the enhancement website weight also lets the person somewhat to be frightened.

Hold the link to raise the weight ranking all the way up

Whether it is Google's PR or Sogou of the SR, and even now many third-party websites launched Baidu BR (Baidu Weight of the measure, not Baidu official data), decided its numerical height is very important on the one hand, is the number and quality of site links. So, at least now most search engines to judge the quality of the main method, or according to the link between the site. Of course, this is not to deny the importance of other factors, such as site content, and now search engine more and more value of the user experience. But there is one thing to be sure, a rich content and user experience is also a good site, if you can have a certain number of links as a support, the site ranking upgrade is a very easy thing.

Even if the content of the site is a little weak, the user experience is not ideal, if the link is good as the site can maintain the ranking for some time. This is to return links and search engine relationship, search engine on the one hand through the links, the use of crawler programs to continuously obtain updated information content. On the other hand, through the logical relationship between links and links, search engines find the perfect way to judge the value of a site. And based on the hyper-link analysis technology, but also became Baidu founder Robin Li's patent. Therefore, the link between the site and the site, like the reality of the relationship between people. Relatively speaking, a website is linked more and more, its more easy to get the search engine affirmation, go to the top of the opportunity is greater.

No manipulation or injury to links

This seems to be a secret, so that the dream of the site ranked before the site operators found the implementation method, but in fact it is not so. Many of the original quality of the site, due to the lack of necessary care in the link, but brought down the right and the ranking slipped. I think this is not a link problem, but the method of manipulating the link has problems. One of its special typical performance is to rush, in a very short period of time to build a large number of links, is undoubtedly to tell the search engine itself cheating. and the artificial control link, is the search engine most repugnant, because this destroys its website rank the value orientation.

The floating of the link is also caused the site to drop the right of a very important reason, because now link construction more and more difficult, so most of the site operators are relatively scarce resources. Many webmaster usual method is, in the forum post thread, through the signature Get keyword anchor text link import. There is also a common method is to register a large number of blogs, and then by raising the weight of the blog to link to the site, indirectly improve the ranking of the site. This is understandable, because for most Web sites and site operators, forums and blogs are the only choice. But this hides the dark, on the one hand, the control of the blog or forum is not in their own hands, because the relative concentration of the link once the focus is cleared (such as blog or forum account is banned), the number of links to the immediate disappearance of the site, which is fatal to the weight of the website; Overly focused links are at risk of being obliterated at any time.

Only a wide range of more samples is the link direction

Although links can be very effective to enhance the weight of the site, but this is the search engine does not want to see. On the one hand, search engines cannot get rid of links until they find a more reasonable way to judge them. On the other hand, many people through exaggerated links to interfere with rankings, but also make search engine is very objectionable. So to enhance the difficulty and cost of link construction, the search engine has become the direction of continuous efforts. Apart from the continuous refinement of the algorithm, and constantly fine-tuning the ranking rules, to a wide range and diversity for the quality of the site links to the measurement, it became the best choice. Because a website to build hundreds of links is not difficult, or even thousands of can be easily done, but if you let these thousands of links from different sites, it is not an easy thing. However, a truly high-quality Web site can be achieved, because the higher the quality the more likely to be attention, the recommended link will be more.

Therefore, how to make the link to achieve a more realistic nature of a wide variety, has become the site of the optimization of the direction of unremitting efforts. The breadth of the link is divided into a wide variety of types of Web sites, a wide variety of link resources, a wide variety of sites, link location and wide variety of types of links and so on. And to really realize the link building diversity, it is not a very easy thing, first need to accumulate over the long, secondly need to use their brains to make the most of the resources. In all the methods, the author believes that the most perfect when the soft text link. Because a content of high-quality articles, published in the industry portal or Professional forum, will be a large number of reprinted. Just imagine, is there such a link to realize so much more real and natural diversity? More importantly, unsolicited articles are not easily deleted, and the stability of the link is a security yoke.

Deadly link is a double-edged sword, a wide variety of success is not accidental! Apart from the need for a wide variety of links themselves, the collocation of key words and links is also a subject of learning. For example, we want to improve the "Shanghai website Construction" in the search engine rankings, if all the external keywords anchor text links are used "Shanghai website Construction" is certainly not. A more scientific approach is to start around the core and then fission some long tail words, such as "website Building", "website construction Company", "Shanghai website construction Company" and so on. Of course, in all of the words, it is important to focus on the core keyword links. There is also a point to mention is that the breadth of the link is not only refers to the wide variety of link space, link time distribution is also very important, the sharp increase in the links are not conducive to the stability of the site weight.