The dealer opens the entity shop "rob a Guest"

Since the advent of the Internet, traditional physical retailers have opened shop. and apparel sales on the Internet are growing much faster than other types of goods. According to emarketer, the size of the U.S. market will reach $40.9 billion trillion in 2012. At present, however, this trend is changing. Reporter recent interview found that many electric dealers began to develop http://www.aliyun.com/zixun/aggregation/36.55.html "> offline business, Line online under the fusion mode becomes a new trend."

This year, including Suning easy to buy, the cat, when and jingdong mainstream platform, such as electric dealers invariably to fight "express war" and "price war", but this tactic has been outdated. On a global scale, more and more mainstream electric dealers are beginning to realize that although the Internet has brought great opportunities, the traditional shopping experience is still a market that cannot be neglected. Data show that 80% of the current transaction is still under the line.

BaubleBar has built a loyal fan base over the past two years. Some consumers have become accustomed to looking for fashionable and reasonably priced jewellery through baublebar. But in New York's Manhattan headquarters, the company has opened an area of about 46.5 square meters of the exhibition hall "the BAR", inviting consumers to personally experience the company's jewellery products. Fashion glasses maker Warby Parker has recently opened a showroom called SoHo, and transformed a school bus into a mobile store to 9 cities in the next 6 months, including Los Angeles, Chicago and Philadelphia.

It is understood that last autumn, the main male trousers Internet 8202.html "> fashion brand Bonobos also opened a company headquarters called Guideshop entity shop. In April this year, the company won a round of $16.4 million in financing by retailer Nordstrom and reached an agreement to sell clothing in its 69 stores.

Experts believe that "there will be more electric dealers in the future to use the same model, even Amazon may open offline entity stores." ”

Journalist Feng Qiuyu