The death of the "rich second-generation" of the Hundred Nets

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"Guide" Hundred Bo Net (hereinafter referred to as "Hundred"), was born in January 2011, abolished in April 2013, and since this as a part of the search, Baidu search for a large platform, no longer independent operation. This is Baidu to invest heavily, by the industry as "rich second-generation" talent recruitment site, was once a competitor as a giant invasion, let them formidable. However, the vigorous operation of more than two years, not to go to war with peers, the hundred Bo died.

On the line in July 2011, the parent company Baidu injected nearly 100 million yuan, but also through SEM (search engine marketing), Baidu Alliance, the full flow of advertising and other forms to provide value of about 100 million yuan of promotional resources. November 2011, Baidu again injected more than 100 million yuan, for product development and brand building, this is the financial support, is "grain foot". And in terms of talent, Baidu spared no expense to dig horns, from Zhaopin to have 8 years of experience in the group Vice President Li Jianwen CEO, the former Zhaopin group deputy CTO Liu Ping-ping as CTO, is rumoured that more than half of the employees are from Zhaopin, 51Job, Chinahr and other three major recruitment sites. This is the support of human resources, "will be Strong", "strong soldiers." The fodder foot, the soldier Ma, why does the hundred-Bo still not do?

"There is no big tree under the tree. "Mention of their hard work for more than a year, called" Snow Meteor "netizen this to I black Horse said. As the former hundred product manager, "Snow Meteor" is the first batch of employees, in the review of the death of the hundred, he is difficult to conceal his indignation, "when the company's strategic direction is wrong, is the responsibility of all employees?" The following is the "Snow meteor" to I the dictation of Dark Horse.

I was in the early 2011 to join the hundred jobs, at that time, paces people, I started as a product manager, responsible for the commercial products, is the common recruitment system. In 2012, when the new management entered the company, I chose to leave because the product strategy and direction were different from when I first joined the firm, and the value that the new management pursued was not the same as mine.

(I black Horse Note: It is learned that Baidu investment to do hundred, is through the formation of independent companies, so that the company as an independent platform to operate, but the fact is not so, in management, the company is still the capital side to speak. Founded only one year, at the end of 2011, hundred CTO Liu Ping exit. In January 2012, the CEO of Li Jianwen resigned. After Li Jianwen's departure, Han Xiaoming, a member of the management team, became president and was responsible for the overall operation of the company, but the CEO position remained vacant. )

It's a miracle that Bobbie is dead.

The reasons for the closure are mainly three aspects: Product direction, team management and investment side. All three have a problem, so it can't be done at all.

Probably in the spring of 2012, the company transformed from the recruiting service website into an information aggregation and vertical search, which amounted to a job search for "little Baidu". Baidu wants to make a job search for the entrance of the company, this thing is a little bit of nonsense, which is equivalent to Baidu to do a consumer-to-consumer search entrance. But looking for a job position, how many people will go to Baidu search for job information?

Baidu is not really clear about what the company is doing, or whether it has the hope of success in the direction of Mr Pak, it has not been demonstrated. Just like doing the aggregation search platform, is this model set up? Baidu did not actually investigate! It just wants to give job seekers a unified search platform, a resume posted to all site posts, the idea is very good, there is indeed a real demand. But Baidu ignores the fact that recruitment is oversupply! This means that recruiters are paying, posting job postings, and job seekers are following recruiters.

Just like you do a train ticket to inquire the website, when 12306 comes out, does this demand have the meaning to the user? Can you still find a profit from this? If there are no three recruitment sites in the recruitment field, are some small sites, you do aggregation search is very good. And when Zhaopin, worry and Chinahr, such as the three major recruitment sites have visibility, user coverage is enough, Baidu feel that a company can change the behavior of hundreds of thousands of of HR, this is obviously a bit arrogant.

If this can be successful, Sina Weibo and Tencent two are not more successful basis, Baidu has, both have. So a vertical search is nonsense, but Baidu is too superstitious about their ability to search and money to operate. It's a miracle if you don't die.

(I black Horse Reviews: According to the operation, job seekers can fill out a resume on the platform, and when they need to find a job, they can use the platform to deliver their resumes to the recruiting site where they want to work, instead of repeating resumes on each job site. For HR, he or she does not need a large number of resumes to look for the needs of the talent, he (she) only through the platform to find the most qualified candidates, and then directly into the company has a partnership with the recruitment site to extract resumes. More importantly, the provision of third-party services to human resources enterprises can access the platform, such as professional assessment, training, identity and so on. With these service providers, more senior job seekers can get better development space and career planning through career testing and training services, and enterprise HR can use these services to filter out more qualified talents.

This model can be outlined for the recruitment of vertical search, the user is very good experience-the Internet n more recruitment sites, no longer need to cast a resume. But it is precisely this pattern that has left Mr Pak stranded, and it has failed to solve the problem of fees. In the existing online recruitment website profit model, whether to provide advertising or services, can be summed up to B-end charges, that is, enterprise-side charges. And the model is the emphasis on individual users (c-side), emphasizing individual users of the personal center, but can not complete the end of B-terminal charges closed loop. )

No patient management.

The direction of the first product is tentative, but the investor Baidu has no patience, management team and Baidu Investors also made some differences, so the management of the replacement. And the investment of a company, a year to replace all management, which can only say that the investors themselves have problems, or that the two sides in the communication problems.

From the day of its establishment, the company has assembled a group of recruitment industry elite to join, the results of the middle of the things are not smooth, first the site domain name is not available, after the qualification can not pass the administrative approval. After all these problems were settled, the capital side came out and said, "What have you been doing for a year?" Does the website have PV? Does the website have UV? Nothing, but also the nerve to say you are elite! Then the capital side began to meddle in the reform of the company, what to pay, what effect recruitment, all cut off. After that the company began mass layoffs, first from management to clean, then the middle layer, the scale of layoffs reached 100 people. Is it the responsibility of all employees to make mistakes in the strategic direction of the company?

The death of Bobbie is good news.

At the end of 2011, the hundred jobs raised the cutting knife, first of all the sales cut half to death, and then directly revoked the branch, no matter what, no product can be sold, even if you do not lay off, these original industry sales elite will also leave. The next part of the product division, the name is they do not know recruitment, also do not understand products, to this end, the new company high-level carefully selected a group of "very cattle" product manager stationed. At that time as a member of the product department, I feel very angry, my six or seven years experience in this industry, is really not as good as the new product manager and director? Later, I realized that I was inferior to them. Because I'm just dead. The product manager for the job, the new product manager is the bull who plays the game, plays the data and plays the user. The new Bobbie is going to do alliance and search aggregation instead of recruiting services.

It's good news for a lot of people in the industry. Already listed worry, may say to own shareholder, our industry has the Doorsill and the industry barrier, is not who wants to enter can come in a piece of. Unlisted intellectual union can also tell their investors, you see, not everyone can be in the recruitment of the industry to survive, I have the strength, you invest I will have a return, the industry's competitive barriers have been formed. Chinahr? Oh, forget it, Monster (note: Chinahr's investor) has learned so much from it that it has become a model for many people ... For new entrants such as Bsns, the closure is also a good thing, and one less powerful competitor in the future.