The decline of SNS in China is a weakness after madness

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Some things are already a joke. A few days ago to attend a banquet, a friend mentioned happy NET, said the network last year someone called him, said it is a year sales individual can earn 1000W, frighten this friend hastened to say, sorry, I am not enough. And the actual, SNS from the second half of last year must begin to decline to highlight, to the first half of this year more obvious, to now, for several months, constantly have SNS bad news legend, 360 laps, ant nets, race My network and other well-known SNS have closed down, or disguised bankruptcy. and 51.com, happy Net, schoolmate network and so on SNS also is Half-dead existence, in 08 years comes out the dark horse, happy net once became Rage's NO1, but now the flow also already dropped to 100. Although there are people in the IT industry that happy net in the second-tier cities are still developing users, but has been powerless.

In February, I visited a company that makes games for SNS website, in the crowded office of that company, I asked them if they were thinking about making social plug-ins, they told me to think about it, but I wouldn't do it in the near future, but for a game company, it's more important to make money as soon as possible. And what they told me was, they are the first to earn money SNS game business, more than tens of millions of years, not only for QQ, happy NET and other partners to develop the game, and even for Facebook and Germany, Russia's well-known SNS to provide game products, and they are currently planning to move the company to a more spacious and stylish office.

If you pay a little attention, it is not difficult to find many problems. First, the Chinese venture to make money quickly for the purpose of the second, the Chinese entrepreneurs generally have a small rich-ann mentality; third, the Chinese entrepreneurs basically earn money to start thinking about enjoyment; four, the entrepreneur earns money to think that what is done right now, do not need to expand.

It is precisely because of this, China's SNS, from overseas copy back, not to seriously think about what SNS in the end, and how it should be done, so that this cutting-edge application to create a consistent with its characteristics of value, will not think of this application can bring what social value. They invest in SNS, in fact more like a gambling, betting, and then quietly waiting for the circle of money. And this mentality spawned aggressive expansion, no product eco-packaging, crazy hype, a flood of counterfeiting and so on, so as to create a momentary false prosperity.

To happy net For example, will be SNS packaging into social emotional vent online platform; take thousand oak as an example, kaixin.com to make a second network, as well as no line of business logic into the Corps to buy, and false data bad hype; Seemingly SNS type of website or application in China should have more than million home network.

One of the most noteworthy is social gaming. Social gaming, the best embodiment of the industry mentality. To net 001 head, in Find the sale of slaves, successfully activated break point, in the Chinese white-collar addiction, Tencent QQ, Sohu White society and other networks to follow up quickly, and even E-commerce network Taobao are involved. And their hope, that is, through the game Circle users, and then through the game profit. At this point, to social as the core function of SNS, the Chinese it has transformed the game entertainment platform, its original function of social networking, no one will care, SNS operators have no intention to do this may need to explore the business for a long time, users do not know how to expand their network through SNS networking.

Originally, Renren is able to see the enterprising, because they launched the "recruit" such a social application. But unfortunately, Renren's "recruiting" just hope to please the fresh graduates, and no more excellent vision, so the corresponding products, also nondescript; originally Taobao "Amoy Rivers and lakes", there is hope to be its single consumer-to-consumer, embedded excellent business community, but Taobao also just see the flow and profit, Game play, to promote the activities of the product, just that. And Tencent is lost in the legend of SNS, QQ Farm after the all, strengthen the QQ alumni, as well as the introduction of a wider range of white-collar friends (http://pengyou.qq.com), their three SNS products, although each product has a different user base, there are different interfaces, But in fact, it can be said that only in the decline of the Chinese model of SNS relay circle, and no due innovation.

This way, the use of Facebook and other introverted structure of the SNS website, lost its core value, can not maintain the growth and stability of the user population through the relationship, nor through the content to bring traffic, in the original user of the classic web game plug-ins lost interest, but can not find alternative products, The decline of SNS is unavoidable. This is definitely not the reason why 51.com said that after the madness of the rational return, but the powerless after the madness.

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This article is from: Notycn detailed source reference: http://myfunshion.info/2010/08/07/sns/