The deep and innovation of classified information website management

Web2.0 let classified information feel a new round of development of great opportunities, but also let us feel the Internet to seek breakthroughs in the innovation of the urgent.

Classification information site to solve the profit problem, first of all, to solve the "user base" problem.

Now a lot of classified information Web site contention is still focused on how to expand the user, from the user experience to enhance the conversion into a toll user This section of the road, there is no particularly mature products.

All of the classification of information sites in succession from the breadth and depth of mining potential users, the major sites in the market segment of the competition is unprecedented, from market segmentation to urban expansion, not only online smoke, classified information site also to a large extent to strengthen the support of offline activities. In addition, the classification of information sites are also constantly for many users need to provide a variety of intimate information services.

The maximization of the pursuit of user size may just be a form, the real constraints on the classification of information sites is actually "good faith". This has become one of the bottlenecks in the development of classified information websites. At present, China lacks explicit laws and regulations to standardize online transactions, and enterprises and consumers have certain risks when they engage in online trading activities. "Expanding users, paying for the risk" seems to be the only way to solve the problem of classified information Web site profitability.

In a long period of time, the main task of classified information site will be how to improve these basic skills, establish good faith mechanism, improve service quality, reduce transaction risk, only in order to attract more people to come.

Meanwhile, the development of classified information Web site is very significant because it is the true meaning of the Web 2.0, the Internet content will be the dominant return to the user and simultaneously realize the "writable" internet, so that the Internet truly interactive, which promote the netizen from simple browsers into the creator of information, Also let the Internet from a platform for information access and entertainment to truly become a personal life and business platform. Web 2.0 is personalized, open, interactive and social, compared to Web 1.0来.

At present, the application of Web2.0 concept in classified information will gradually replace the search, which is the full application of web2.0 characteristics and has a relatively more definite profit model. People can find friends on the classified information website, rent a house for rent, travel around the people, play cards on weekends, buy and sell second-hand goods, recruit job seekers, look for the domestic tutor service and other information www.seo360.cn closely related to daily life.

BV. Captail, Amazon.com's former scientist West (Andreas S.weigend), said that the most stable source of revenue for Web 2.0 sites at the moment is classified advertising. Because the Web 2.0 site's page content to point to clear and meticulous, its theme-related advertising value will be reflected. I think that the business model of classified information must exist, but it takes time to refine it, provided that users have established a fixed habit of these applications. It is difficult to say what would be the most stable source of revenue for classified information sites, which is easy to understand. When the portal network appeared, we all thought that internet advertising would be its most profitable business, but it turned out to be online games and text messages.

So specific to the classification of information on the site of the profit model should be? First of all, after a certain degree of brand awareness, 1.0 of all the profit model can be continued in its body. Does it have its own unique profit model? I think this is quite obvious. Tencent is not big before, we all doubt Tencent how to make money, but it turns out that some of Tencent's value-added services have achieved very good results. So do not say that Chinese netizens are not willing to spend on classified information, after the market matures, the value of 2000 pieces of things, if only spend 20 of the advertising costs can be successfully sold, I believe many people are willing to pay this advertising fee. This phenomenon has not occurred at this stage, mainly the concept of the user has not been developed. In addition, enterprise users will always be the object of profit model, you can match ads under different categories, similar to the use of value-added services will be very many means.