The Deer ding-Ding announced a joint investment of millions of Yuan Angel investment will be used for product optimization

Mother and infant Internet brand small deer ding ding today officially announced a joint investment of millions of Yuan Angel investment, the specific amount has not been disclosed. Liu, the founder of Deer Science and technology, said that the current round of investment will be mainly used for product optimization and team building.

Deer Technology aims to develop and provide quality reliable and cost-effective maternal and child products for Chinese milk and dad nanny. Millet Technology chairman Lei recently openly said to the Tong Ren Tong to do the real material, a belief in products. Liu Frankly, this is the same as the original intention of deer technology.

Deer Technology under the small deer sting diapers, like the Japanese Kao, the world's top Japanese ray production line, all materials are the industry's top configuration: Japan Sumitomo and three-way water absorbent core, the United States 3M Magic stickers, German Henkel adhesives and Lycra elastic band. The main products have been the world's largest third-party testing institutions in Switzerland SGS testing certification.

Small Deer ding ding, from the user's point of view to upgrade products, positioning to the baby's ultimate love. Diaper raw materials from the world's first team of related field procurement, from the source to ensure high quality. Liu to the cloud, said that before the report shows that the deer sting diapers in some areas such as dryness, more than the Japanese Kao similar products.

As of now, the total number of paid subscribers to the deer Sting has topped 70,000. As a focus on baby PP maintenance of the Internet company, deer ding ding main diapers, wipes, pad and other products. Liu said, "Seriously treat every PP" is the basic attitude of deer ding ding. From project launch to first product diaper market took 10 months to carve. Before the market, after 6 iterations of the product, more than 7,000 mothers to participate in the test, after the listing after 2 iterations.

To further enhance the comfort of the optimization of diapers, deer Sting diapers will take the lead in domestic diapers brand in the introduction of the inner layer of 3D embossing technology, the inner surface into a concave-convex breathable soft point design. Reduce the contact point with the skin, reduce the baby's buttocks and diaper contact area, thereby alleviating the baby's skin burden. It is reported that this process is the first domestic, similar technology in the world only Japan Kao wonderful and comfortable diapers in use.

Liu said that the latest technology of the deer sting diaper products will be released in late April, compared to the current sales of the product has a big upgrade of 6, including: The new product is thinner, Diaper thickness from the current 2.8 mm will drop to 1.8 mm, air permeability will also be upgraded; anti-lateral leakage protection from a single layer of 7 grams of waterproof cloth, upgraded to a double layer of 13 grams of waterproof cloth, barrier force increased nearly 1 time times; elasticity of the waist, to the wing plus elasticity, waist elastic part length than the previous generation increased by 46%, The maximum size of the waist elastic part of the length increased from 15cm to 22cm.

Jiangsu Province Quality Supervision Bureau recently released the baby wipes quality risk hint, the market has nearly half of the wet wipes exist preservatives and irritating too high problem, but the national standard has no specific provisions. Liu says the material and formulations of baby wipes are largely dependent on the company's own conscience.

The safety of baby products is the most important. In the baby disposable products, deer ding ding also introduced the concept of pure cotton, developed a series of cotton baby wipes, cotton isolated pad and so on. Compared to the market on the chemical fiber material products, no stimulation, biodegradable, renewable cotton products, not only environmental protection, but not easy to cause allergies, baby more comfortable, mother more assured.

Little Deer Ding Baby wipes the traditional oil and chemical fiber Non-woven fabric upgraded to pure cotton non-woven fabrics, in the formula also solves the traditional products of preservatives and propylene glycol problem, is a high-quality safety wipes, also become Taobao public platform to obtain approval of the only fast-extinction products.

At present, deer technology positioning is a new mother to provide high-quality maternal and child products and services of the Internet company to give the baby the best care for the mission, so that the new mother and baby together happy growth. Deer Science and technology was founded in April 2014, early in the product research and development of large investment. According to founder Liu revealed that the company has been reporting smart diapers and other 7 invention patents, this year, the total number of reported patents will exceed 20.

For the current baby supplies sea Amoy hot situation, small deer ding Ding Joint founder Lin said, Sea Amoy diapers exist huge risks, long time, easy to damage, found that quality problems also have no after-sales service, and transport time is long easy to breed bacteria, and fakes flooded, product quality can not be guaranteed.

Lin said that in recent years some counterfeit overseas purchase sellers also let many consumers repeatedly in the recruit. Last year, many media have repeatedly reported illegal dealers use high imitation products to act as overseas purchasing goods events, commodity two-dimensional code, logistics information, shopping tickets and other complete sets of commodity identity authentication information, unscrupulous operators can be in the technology after processing into looks like "foreign procurement" status.

"We can monitor the internet every day to have a mother complained to buy a diaper fake," Lin said the reality is very cruel, transnational sea Amoy channel beyond the original manufacturer's service capabilities, and the product is difficult to distinguish between true and false, and constantly have the baby is hurt. In addition, upstream can not control, resulting in many large channels are not spared the flooding of fakes.

Shi, vice president of Deer Science and technology, said that China's annual Chichodovan baby birth, no country's quality products can meet so many babies, the needs of Chinese babies still depend on the people to solve their own. While the world is already selling made in China, there is no shortage of quality production resources, but these production resources are not released.

Deer technology Investment is a focus on the TMT industry in the early-stage equity investment institutions, has invested dozens of of scientific and technological enterprises, including good loans nets, Spring Hall, Amoy pawnshop, Livi home, Love Granville. Among them, Livi home, deer Science and technology and millet thinking mode is very similar, are higher with the price, the product materials and quality have high requirements.