The definition of O2O we should not talk about concepts too much

We do not have too much to talk about concepts, O2O or mobile Internet, e-commerce, the concept itself is meaningless. Over the years, what have we brought to this industry change and what kind of experience does it bring to consumers in this industry?

O2O is a form of the combination of traditional commerce and internet, and also a manifestation of electronic commerce. Different kinds of business, E-commerce enterprises operating way is totally different.

Small pieces of standard products such as when, Amazon (book), characterized by low decision-making, easy delivery, the amount of money paid. Jing-dong, easy news, etc. is a standard product. And then the second half of the product, such as clothing category, Taobao ladies. Fixed products in the home network, there are service products, such as catering, beauty, film.

When you get up early, you pay attention to distribution quickly. To Jingdong, because the customer unit price is high, decision-making is more difficult, but Jing Dong did the goods to pay, but also authentic licensed, there is a low price, these things are to solve fast. Taobao's core content is mainly women's clothing, the former women's annual style on so many, today, if you sell women in Taobao style is not fast, sales are not big. The field is more complex at home, so the test in O2O is relatively large.

O2O Future Opportunity Point

The advent of the Internet will change the way information is transmitted and how consumers make decisions. If put in ten years ago, who will decorate the time, is basically a friend or designer as his earliest decoration tutor, but today's path to consumer decision-making is the Internet, the Internet to see two things, one is to the forum to see cases and Raiders, the second is to see pictures. So our site's Gallery update is very large, many users through the library to see my decoration style is what.

I have a data to share with you, two years ago, the Chinese 80% decoration style is a modern minimalist style, so Ikea sells particularly good. By the first half of the year now contracted down by 10%, while American style rose 10%. If he collects a lot of modern minimalist style, the decoration is mostly modern simplicity, if you collect American-style pictures, the last decoration is American style, this information is very match.

So the future is precisely the opportunity of vertical e-commerce. Why do you say that? Because only deep into a vertical industry, to understand the user in the vertical core requirements, and then drive the industry changes, this thing platform class e-commerce is difficult to do, you can bring profound price changes to the industry. To become a vertical leader in the future, it must be a slow company that takes at least 10 years to become an industry leader in 35.

In the next few years we think that O2O, whether online or offline, or online fusion, the core must be to solve a problem, is to do industry changes. O2O Future opportunity points must be focused on two points: one is whether you can change the way consumers make decisions in the industry or experience models; one is whether you can refactor the value chain or industry chain in the industry, making the value chain more efficient.

The value chain is mainly composed of three parts. The first is the information flow, which is the core inside, you want to be vertical inside to change the industry, the first concern can make the flow of information faster. The second is the flow of funds, we see Suning and Jingdong, such as Suning 1 million, a year because of the 1 million inventory generated by the amount of sales? For example, 6 times times, that is 6 million, that is, your inventory to turnover 2 months. Jingdong 22 times a year, because of what? He 1 million of the money can produce 22 million of the sales. The internet will certainly make your turnover rate greatly improved. Third, product line service supply flow.

Make high decision low frequency products

Internet companies around the world are nothing more than the following categories: providing information, providing social services, providing entertainment, and living services. Provide information the largest enterprise is Baidu, social class is Tencent, E-commerce is Ali, entertainment in China is more dispersed, there is no platform level. Life services in the future there will be similar to bat so large companies, now to see the micro-letter is more likely, because the micro-letter is clearly the entry level of the company. Micro-letters basically affect the user all the time of fragmentation, and viscous super strong. PC-side time is basically measurable, basically 7 o'clock to 10 in the evening, but the micro-letter time is the reverse, basically 5 to 7 points is more peak. If it is put into the whole social life service area, its change is so huge. It's just that there's a huge opportunity in the mobile Internet, and all the scenarios are our innovation.

If you want to do mobile internet industry, first of all must be from an application to kill in. Once you choose a very high transaction frequency, the decision is very low, which means that a very large amount of money is needed like this platform entry level. Why is Tencent so successful? First of all, it has traffic. The Second product is very good. If you have an understanding of an industry, you will basically die.

If the threshold is not high, it is the entry level of the flow of things, that basically do not do, because bat a do, you do not have any chance. Often high frequency low decision-making things are the entrance level, such as the typical traditional industry-catering industry, it is high-frequency, low decision-making consumption habits, supply chain decentralization, supply chain service RADIUS Limited, user base is large, traffic entry level platform of strategic decision-making. So when starting a business, we must think about which field to enter.

The apparel industry Taobao, it is from the user's personality needs to drive upstream supply chain change. Change the entire industry chain through a quick turnover iteration. If you can not quickly introduce the style of women, but also to meet user preferences, basically there is no chance, so Taobao let the whole industry style update very quickly.

Qi Jia Net is a high decision-making frequency low product, this product bat is generally unwilling to do, why? Because it is hard work, dirty, it takes a long time to go deep into the industry. And we have more than 40 branches this year, more than 10 stores, next year we have to open more than 80 stores, open a shop will be 10 million, we plan to open in five years full 300 stores.

From the future of the Internet and traditional industries to cooperate deeply, this is also a model. such as medical field, health field, financial management field. I boldly predict that in the future China will be born a very many vertical internet and traditional industries combined enterprises. However, all the typical characteristics of these industries must be high decision-making, must have a professional staff to the user as a consultant to provide solutions. and decision-making is not necessarily high frequency, because often low frequency, high value-added, users need experts.