The demand revolution in mobile Internet

In today's internet has begun to shift from the "need to drive" the main media into the "discovery-driven" media. The demand for high-speed broadband, real-name system, mobile devices has gradually weakened in the past completely based on practical internet demand. Whether users, entrepreneurs or investors, we must adapt to the Internet "Maslow" level of evolution, and we also need to recognize that users of the internet's "self-realization" needs have been much more than in the past on the "physiological needs of the interconnection network."

I. WEB Maslow theory

In fact, we can use Maslow's hierarchy of needs to explain that when we meet our physical and security needs, we begin to look for emotional needs: such as Entertainment, creation, education, and self-improvement. On the Internet, for the past more than 20 years, netizens have been pursuing basic needs, but now they are awakening and are beginning to turn to self-realization, and they want to make their vigorous desires grow recklessly.

1992-2012, the Web age to meet the "physical needs"

From AOL1992 IPO to FB 2012 IPO 20 years, the Internet has been to meet the basic needs of users: 1995 Netscape for the first time to bring the Internet to the vast number of users, then the author is only in a call Global Sanlitun Communication's Internet company is the product manager, when the speed of high-speed fax is 33.6KPS, when it is not easy to rely on the internet to make a living. Later, the basics of surfing, browsing, sending emails, searching, identity branding were implemented by one by one of companies such as AOL, Comcast, Netscape, Yahoo, Google, LinkedIn and Facebook.

2012-? The "Self-realization" web age

Today, hundreds of millions of of Facebook users meet Maslow's highest-level needs-self-realization, so we are now playing games on the web (Zynga, Angry Birds), watching videos (YouTube, Hulu), listening to music (Pandora, Spotify), and playing creative ( Instagram, Twitter, Draw something), window shopping (Pinterest, Gojee), receiving education (Khan Academy, empowered).

Will the web be the same as the demand for TV?

Where does the web need to end up? Finding an apt analogy is television: the web has hundreds of channels for audiences to provide different content, Pinterest, ShoeDazzle, joyous and Alt12 are prepared for wealthy young women, machinima, Kixeye and Kabam is for male players, Gojee is prepared for the warm cargo, Triposo for the birth of the donkey and so on. So now that entrepreneurs are beginning to understand what you're offering to users, are you aware of the urgency of your users ' self-realization? Have you opened the door to the needs of the user self-realization?

Two. Accelerate the "self-realization" of the external conditions: high-speed broadband, real-name, mobile Equipment

The key to evaluating an entrepreneurial opportunity now is "why now?" AOL, the Yahoo,myspace era has been using the Web to meet the needs of users, and now the world is the high-speed broadband, real-name, Mobile Equipment needs!

High-speed broadband: This era we do not need turtle speed, the world's industrial countries broadband penetration rate of 26%, the global 3G penetration rate of 15%, the Web user has been approaching 1 billion.

Real-Name: 1993 New Yorker described a famous cartoon character: "On the internet, no one knows you are just a dog!" that is a microcosm of the internet anonymity era; But then Hoffman and Zuckerberg replaced anonymity with a real-name system, and the Q&a website found that Quora is more reliable than Yahoo, answers, celebrity information site tweet more reliable than MySpace, pins site Pinterest than AOL Chatrooms more reliable. The websites that beat the latter all benefited from the real name.

Mobile devices: This fully embodies the needs of the user's desires-"I want It!" PCs have perfectly satisfied users ' web needs, but tablets and mobile devices allow us to walk and experience the web, replace the keyboard with our hands, replace the office with a café, and turn things into reality!

Mobile devices are reported to have contributed 20% per cent of the U.S. traffic, and the peak is typically after the user has been off work, Flurry's report points out that the cumulative use of users in mobile applications is close to the TV, and it is clear that we are not only using mobile devices when we have to use the web.

Three. The significance of the "self-realization" trend for entrepreneurs and investors:

Americans spend more than 5 hours a day on entertainment and sports, but only spend 3 hours on food, drink and housework. In the context of the recession, luxury stock indices (Louis Vuitton, Burberry, BMW, Porsche, Nordstrom, CBS) far outnumber utility-stock indices (combined with Edison Power, Pacific Gas and electricity). Relatively high-margin companies also represent high volatility, with Nordstrom's beta test index of 1.6, CBS beta Test 2.2, and Pacific Gas and electricity beta tests The index is only 0.29, but it is the high volatility that has driven Silicon Valley in the past 20 years to make these economic snowball rolls bigger, and investment web--self-realization is definitely a high return area.

The past luxury consumption and entertainment business has been dominated by Hollywood, but the Internet's computer science, design, data, low resistance, and unbounded nature will be more explosive than Silicon Valley or Hollywood, and the early entry into the territory will undoubtedly be the next ruler of the Web age.