The depth of entrepreneurship--seeing the fifth level of the world

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The vast majority of the world's operations do not occur before your eyes.

For the first time in Tom (Wenhua) 's Dream School, I realized this model, which was published by MIT scholar Daniel H. Kim in 1999 to describe the five levels of a person's view of the world, which we often call "depth."

The most superficial is called "event", which is what happens in front of us, for example: the day gets shorter and the nights get longer. When you see a lot of things, you start to realize the "law", for example: this time of year, the night will start longer than the day. In the absence of tools, humans are naturally able to observe, probably only here, so why in the iceberg above, the next three levels are buried in the sea.

In many people who feel the law, there are a few curious people who want to know what makes the law happen, they started making all kinds of tools to help them learn more about the world, so when the telescope was invented, some people began to know that we lived on Earth, the earth tilted around the sun, so there would be four seasons, This is called "structure".

Further down is the "mental model", which is why the perpetrator designed such a structure. Of course, in the above example, we have to move the creator of the universe out, but that kind of discussion inevitably touches on the hard proof of the inference (God designed the structure for her people to live a meaningful life), so we have to change an example. Suppose that the event you observe is "5000 to 500 anniversary," the rule is two times a year, the structure is because every time the department stores need to stimulate the purchase of gas, to inventory, so there is such a law.

So what is the "mental model" behind this structure? First, it must be the boss of the department store wants to "make money" (Buy gas), do not want to "lose Money" (inventory, Opportunity cost). In addition, will choose to use the "full thousand hundred" Such a preferential way, rather than a direct discount, it should be it for the brand value of the damage is lower, and consumers get hundred gift coupons, often need to buy more goods, will further let department stores to make more money. Since this activity is effective, why only do two times a year, instead of doing it every day? Of course, because if too often, consumers feel that it is not surprising, it loses the role of stimulating the purchase of gas. Of course this kind of thinking can go on, but so far, I think you have grasped the "mental model" meaning.

The last and deepest level, called the container, is what it is, the thing that limits the mental model, which is the originator's "values." In the above example, the value of a department store boss should be that he can make a little more money, much more important than many other things. The event has brought congestion to the surrounding traffic, consumers get up in the morning to stand in the hot and cold line, or so buy a lot of useless things brought waste, all just for the department store boss to make money must have some sacrifices. Or, on the other hand, it's the behavior of other people's "mental models" and "containers", not the responsibility of a department store boss, at least in the "values" of the department store bosses.

That is, the world is a "mental model" created by the "values" of each person (including the creator), interaction, grinding and after the formation of various "structure", each other to produce a variety of "laws", staggered and produced a large and small countless "events". So when you see an "event" in your eyes, you have to be able to dig down four more levels to find the true cause of the event, and each event is ultimately caused by one or more personalities and their values.

As an entrepreneur, you may find it difficult to change other people's values, but the most powerful person is to create a structure to Hack others ' mental models, which is the truth that every time a department store celebrates its customers. The worst is to see an event, and then simply want to duplicate the occurrence of the event-the marketing activities of others have show American, so I would like to invite a few beautiful women to wear a bikini.

In my opinion, a failed entrepreneur, and the real long-term success of the entrepreneur compared to the truth, in fact, it is only their level of arrival.

(via mrjamie.cc)