The detailed steps of the homepage optimization operation

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So far because the home page is very bad to cause users to jump out of the site countless, users click on the home page directly jumped out of the probability of the entire jump rate of the site reached 70%. If the home page optimization details are very good, the site's bounce rate and ranking will rise one level.

The entire homepage is the most important page of the website, no matter how important the content of the first page or around the first set of keywords to expand the content. In this case, the content of the home page is the content of the keyword requirements. For example, search SEO, drop-down box appears SEO training, seo forum, SEO technology, SEO is what meaning, seo optimization, SEO video. That is to say the site wants to do SEO this keyword, then the contents of the home page, or navigation contains the above several content, this is to meet the needs of users. On the contrary, the site does not have the above content, instead of SEO consultants, SEO books, SEO companies, such as the search for a very small number of keywords, to make the word SEO is relatively difficult. In this case, the search is very few, not the keyword index is very small, but the search for this keyword users need these words are very few users. Just like we go to the bakery to buy cakes, if the strawberry flavor and the orange flavor buys a lot of users, so let's put some strawberry and orange cakes in front of the counter, and buy less durian cakes to do less in inconspicuous places, or even make the taste of the cake, because it will increase the cost.

A lot of people are worried if this is going to affect the user's experience. Then we think in reverse, in the same size of the counter: Counter A is a place that everyone likes to eat, and rarely out of stock. Counter B is a variety of, nearly half of the platform will not have guests to buy the taste, so those who buy more tastes often appear out of stock phenomenon. So many for the user, you will choose a or choose B. Of course you will choose a rather than B in a limited practice, because you know there must be something you like to eat. The same is true of the Internet, a Web page size is limited, can not unlimited expansion, if the content of the home page too much will result in the choice of cost rise.

The second is that many websites make mistakes in the high-end atmosphere of the site, or it's not mainstream. If it is used to do optimization of the site does not recommend to the aesthetic aspects of consideration, is not beautiful is not important, but not to aesthetic as a reference standard. If the site is based on beauty as a standard many aspects will affect optimization. For example, a lot of JS special effects, the effect is very cool, but the real user at the beginning to know how to use it? If a user has a second pause in thinking time when using an effect, the design is a failure. If users in the site to open the first page need to use 1 seconds to understand what the site is doing, or what they are looking for the content, the home itself is rotten. For example, a large number of Enterprise station home page has a big round, but the picture is blue sky white clouds, but the site to do the product is machinery. In fact, the idea is that they want to express our machinery more environmentally friendly, but the user will understand? Of course not. What does the user initially see? This is the blue sky and white clouds, do you buy blue sky and white clouds? Le still decorate the company's website Art did very rotten, but the ranking has been very good, nearly a little time no management updates, ranking has been in the first home page.

Second, it is important to provide the content of the home page to show the way, such as question and answer needs, data download requirements, discussion requirements, picture requirements. These requirements can be from the search keywords in the home page whether there are Baidu product display, as long as the discovery of this category of demand, on the home page to provide a clear entrance. Forum on the navigation rotten above, answer the house ah, the top right corner of the prominent position, provide a special document download, or a clear picture.

Summary: Home optimization focus on trade-offs, choose not to do what is more important than choose to do, not because the needs of a few people affect the majority of the experience. A web site like a grocery store can attract a subset of users, but it also loses a large group of users. If the grocery store becomes ubiquitous, the stores will be more popular.

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