The details of the title in SEO processing

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First of all, some of the views of this small talk is the network of some friends of the search in the title of some views, take the opportunity to come out to talk with you, learn from each other, and common progress in this there is no mistake in the place also hope Haihan.

Because the search engine to the content of the Web page, get out some basis content to calculate the key word ranking program calculation

So many people have the feeling that "content is king"

Of course, the "content is king", just speaking for the search engine, if you can provide the browser needs of what it does not include.

But how to do it better? Whether the Head area label does not work, of course not.

Here I'll talk briefly about the title Title tag processing for a Web page.

As we all know, the title tag is a very useful tag, which plays a big role in the calculation of the search engine.

Interested friends can be summed up in the search, title tag does not appear in the "keyword" in the case, but ranked in the top 10 probability is how much.

Character relationship between content analysis and title tag

Search engine progress, now can be analyzed by the content of the title tag characters, there are two situations:

1, is indeed a search for the content of the topic of the keyword, perhaps a keyword (exact search match), perhaps a few keywords (fuzzy search results).

2, with the content of the subject does not match the keyword, may bring negative ranking score. Inconsistent keyword 8630.html "> is sometimes relative, the associated words are search engines in the user's behavior, the results of intelligent learning (related search terms, here Baidu do better than GG).

This explains a problem, how to do the title of the Web page titles, first of all, the content of the topic of the title Concise summary

For the root of the content and the form of the main keyword, if can be analyzed out, it must appear here.

Ever heard of an article about two big headlines?

NetEase's news has a lot of articles that deal with this

Second, the role of the search engine on the title and how to apply.

The weight of the title is very high.

Working with headings is closer to the effect.

First: The source of a series of keywords with the highest weight of the keyword list.

Sohu An article title is such "body: five kinds of wrong walking posture leading to fat leg"

It's a lot of thousands of words.

But the search for related calculations to obtain a list of keywords are "fat" "five obesity" "leg fat" and so on.

This shows a problem that most of the retrieval words are actually extracted in the title.

Probably a lot of people have to ask, the key word is here

Quite simply, the search engine calculates and extracts the search terms associated with the subject text as a sign of the text.

Second, the practice of two different headings is classified:

1, the page a topic content, a topic title.

2, a number of topics on the page, subject headings.

The differences in classification will result in different ways of thinking and distinct optimization practices.

List of keywords formed in the title

As we have already learned in the previous statement, the search engine is to extract the search words from the list of the search terms of the main text by the title.

Especially the weight of the search word, is the weight of the key words.

That is, the main key of this page to extract depends on the title, if the title does not contain the text content of the topic keyword, then the content of the keyword extracted in general.

Search Extraction keyword with the help of the title and the content of the characters in the header.

So in general, try to make the primary key between the two the same, this caters to the search.

The most common way to do this is to make the title and content headings exactly the same.

That's the way it works.

If there is a need for special treatment to consider, this is not our topic today, in the time does not expand.

But we don't recommend more than 3.

In fact, the role of the title is not a simple search engine recognition

is an important part of the viewer.

I believe we all need to find information on the Internet

So, depending on how the information is presented in the current search,

What does the viewer use to measure this information?

Good title

An extremely relevant information that is of interest to the viewer

Only good headlines attract viewers ' desire to click

This also involves the problem of SEM, different information, the readability and other factors provided can affect the behavior of the viewer.

Finally, summarize today's little Talk

Today, we talk about the importance of several headings and some [fs:page] factors associated with them (a little bit).

For the viewer, access to the page generally depends on the title to determine whether to continue reading

What is a very important metric to improve the quality of search engines?

This question is left to everyone to think about.