The details that should be paid attention to in the automobile leasing industry soft article marketing

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Car rental industry has been a traditional industry, traditional industry for traditional marketing methods can not be abandoned, through the soft marketing to bring the car rental industry, one of the common marketing techniques, today I and you talk about how to do their own car rental industry to do is how through the soft text marketing to bring customers, In fact, the car rental industry soft writing is a number of skills, the following to share with you.

First: Car rental industry soft title is critical

The title of the soft text is most important, because the current Internet is an information explosion of the era, a variety of messages are very large, for the user is no time to read the whole of your soft text to their own is not helpful, so the quickest way is to see the title, Users will often first filter the title quickly and then choose their most needed to read, so want users to click on our soft text, need to do the first step is the title of attracting attention.

The traditional car rental industry soft form is generally like this: "xxx xxx car rental company XXX Service", such a soft wen too dry, ask you are customers you will click it? I have used such a soft article, the click Rate is very good, the title is so written "1 yuan can rent a car?" Xi ' an car rental special limited time, such a title compared to the first title in front of us much better, first of all users will unconsciously be attracted to, and click here to take a closer look.

Second: Car rental industry soft first paragraph is very important

Other industries I do not know, at least the car rental industry in the first paragraph is very important, as long as customers are interested in reading our first paragraph, then 80% may read the full text, so for the car rental industry, the first paragraph of soft writing is very important.

So how do you write the first paragraph? What is the purpose of the first paragraph of soft writing? Very simply, our first writing is only for one purpose, to provide value to our customers, and to keep our customers interested in reading our second and third paragraphs. The value provided here is based on the title of our soft text, your soft title determines the needs of customers, such as Xi ' an customers click on the XI ' an special rental car article, then his demand is "special" car rental, so the first paragraph should highlight our "special" to provide customers with special value, At the same time guide him to look down, after reading the call.

Third: Car rental industry soft paper must be concise

Soft writing is not to say that the longer the better, we are not writing tutorials, especially for the car rental industry, such as a provision of specific services industry, our soft text is first through the title to demand customers, and then quickly into the subject, so the soft text does not need to write as long as the tutorial, the more concise the better, At the same time get up leasing industry soft article is the purpose of the only one is to let customers call, in the phone turnover rate will be greatly improved.

Four: Car rental industry is more important than web site

Car rental is different from other industries, we are in the soft text to leave the URL to deal with customers is not very likely, because the car rental mainly for the local city customers, so soft publishing site in the local information platform, in the soft text left the phone compared to leave the URL of the transaction rate to be more, this I have done testing, So in the final article writing, you can lead the customer to call us to leave the phone, and the telephone is best 400 phone, so it looks more professional.

Five: Buy the advertisement service for the soft text

In many local forums, the local information platform is a soft text-top service if we want to make the effect of soft text to achieve the best, then we can write to our soft text to buy a week of advertising services, generally one week time enough to make the site and the forum most of the users see, the effect will be obvious.

Well, this is more than this on the car rental industry soft writing on some of the skills, I hope to help you, finally reproduced please specify this article from Xian Rental Car network: http://www.xianzuqiche.com/(xi ' an car rental company), welcome to reprint articles, But reprint please pay attention to retain the copyright, original not easy to thank!