The determination budget of the necessary process of integrating network marketing

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What is the ideal goal of the online advertising strategy? This is the first process to define. Integrated Network marketing must also be a complete planning process, mainly includes five parts, is to determine the target, budget, select media, Network marketing before preparation, repeat test marketing strategy in fact, since the network advertising is not unlimited output, so to achieve the goal of one year, this goal determines how much the budget needs , this is a regressive method. The problem now is that how to push backwards is a reasonable budget. Here are a few ways to judge.

1. Experience Judgement method

According to the traditional marketing of the proportion of advertising to set. To retain advertising is also advertising. Relatively speaking, than the traditional advertising input and output ratio is high, if the traditional advertising input and output ratio of 10%, then, put online advertising, you can use 10% as a measure, the budget can be more or less, for example, between 7%-15%.

2. Assessment based on previous tests

This method should be conducted in the early stage of an advertising test, especially for those who do not have any experience in network promotion enterprises.

This test method is called the first low posterior high method, the specific approach is: the limit of half a month. In this period of time to carry out a small number of combinations of network advertising test. For example, Baidu bid advertising, the minimum amount of advertising investment 3000 yuan, but in the launch, Baidu company salesman may suggest at least 1 years, or 1 quarters. In fact, if there is no experience in the budget, then you can choose a minimum amount of delivery, such as 3050 yuan. Use the money for advertising tests. Maybe the money is only half a month or one months. But it doesn't matter, small amount advertisement can reduce investment risk effectively. After a period of testing, if it does have effect, then continue to add.

If there is no performance, there is no need to continue to invest. The purpose of advertising is to provide turnover, of course, do not want the final test results are not good, then to find an effective advertising delivery path, but also need to carry out a combination of testing. For example, in the launch of Baidu search engine ads at the same time, put Google search engine ads. The purpose of this is to test which advertising alliance has a better effect, to facilitate accurate investment in the future.

In fact, enterprises in advertising, according to different network marketing means, advertising budget is not the same. If you have tested a stable ratio and results, then the enterprise can also adopt a proportional delivery method, this method is very suitable for large and medium-sized enterprises. For example, we already know, investment 1 Yuan network advertising fee, can bring 3 yuan of sales included, this hungry ratio is 1:3, then, to achieve 3 million of the profit, you need to invest 1 million yuan network advertising fees. This is the equal proportion of the launch method.

Information from: http://www.win-worlds.com/