The development and differentiation of network marketing community and social networking site

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Social networking sites for everyone is not unfamiliar, like we are familiar with Sina Weibo, Renren, happy net and so on, are more representative of social networking sites. And the community site is not unfamiliar, generally refers to a group of people with the same hobby to form a community, forum, etc., where everyone can share their preferences. If we are more careful, we can find that, whether in social networking sites or community sites, is the current network marketing important areas.

Community Website Marketing has been more mature, which is related to the level of development of community sites, community sites have experienced the development of the most climax. And the marketing of social networking sites is the current enterprise network marketing a fresh attempt, and this kind of attempt for the Enterprise network Marketing has great benefits. Network marketing is mainly to play advertising, and the advertising campaign is a purposeful difference, we need to know what the ads apply to the group, and then put this can play a very good effect. and the community web site and social networking sites to provide a good platform for corporate network marketing, and the platform has a very detailed market segmentation, which may be basically students, may be mostly white-collar, or perhaps most of the friends have a common interest, so, Enterprise's network marketing is also targeted for advertising, if it is aimed at students of the ads can be placed alone in the student community gathered social networking sites, if it is for white-collar consumer ads can be put into white-collar gathering a large number of social networks, if it is to sell a specific product, Then you can specify the placement of a gathering in such a hobby of the community web site, so that the enterprise's network marketing purpose more clearly, and more targeted more strongly, will not waste any advertising needs, so that each network marketing is strongly targeted. Take the local community portal as an example, the rapid development of social networking sites, the impact on local communities, many netizens have run to play their own Sina Weibo, resulting in local community interaction data significantly decreased, but we found that the success of local community site traffic has not declined significantly, the site's advertising effect is still unchanged, Shows that the differentiation of communities and social networking sites does not have a devastating effect on local communities, but simply takes away some of the less viscous users.

The development of community websites and social networking sites has not only differentiated the Internet population, not only can make everyone have a specific place, especially for the enterprise network Marketing, it is practical significance, the previous network marketing may be 10 and see the people, only 2 are audience, but now on social and community sites, 10 people may have 9 of the ads are the audience group, so for the enterprise network Marketing, this is a relatively new field, but has been very good results.

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