The development course and analysis of C2C/B2C e-commerce in China

1. Both the Consumer-to-consumer and the Chinese were born in 1999.

2, the Business-to-consumer has long been, as a representative of excellence, to standardize the books and other categories as the originator;

3, 2003 Taobao set up, announced the beginning of a new Chinese consumer-to-consumer;

4, Taobao set up at the beginning of the free way to attract businesses, in the number of businesses and the number of merchandise quickly catch up with ebay, "All" is the early consumer-to-consumer and even the core of the competition, because of this, in the early days, more adapted to the "full" demand for more than the rapid development of more than Consumer-to-consumer, the business in a long period of time, Only Amazon as an example, struggling to support;

5, 2004 ebay and Taobao launched the advertising war: ebay to try to block the way the ads blocked Taobao user end of the growth, thereby destroying the end of the cycle Taobao ends of the growth, and Taobao through the Webmaster Alliance and other ways to achieve the ebay blocked break, thus realizing the system's forward cycle;

6, 2004 Taobao Alipay set up, Taobao at the same time to launch a service war, and thus completely off ebay;

7, 2006, Jing-dong was established, at that time, who did not think, Jingdong 3C products from the beginning, to a more credible brand image and better service, growth to now a pivotal position, and the chaos of Zhongguancun apparently helped Beijing east;

8, 2006 Pat set up, 2008 have AH set up, want to carry a huge user advantage, cut into the Consumer-to-consumer market, beat Taobao, but a single client advantage and part of the product improvement, it is difficult to realize the whole Taobao system of the frontal attack, the results can be imagined;

9, Amoy brand in the emerging Taobao, 2007, where the establishment of the 2010 millet, a number of Amoy brands, Fank and millet part of the success, fully demonstrated the use of Internet communication and channel mode, in today's China to deepen the transformation of traditional industrial chain, the birth of new consumer products brand;

10, 2008 Taobao Mall was established, Taobao has a profound understanding of the consumer-to-consumer of the Alternative competition, Jingdong Mall's new service model is undoubtedly a huge threat to Taobao, Taobao mall early attempt is not successful, had to in 2010 Taobao mall independently split operation, And in 2012 officially renamed the Day Cat, in order to achieve in the interest of cutting above the more independent brand cutting;

11, 2010 Suning Easy to purchase formal on-line, the electric business channel to the traditional channel impact and replace gradually appear, and in 2012 price war, it is worth observing is in 2012 downwind optimization also announced the establishment;

12. From the point of view of consumer demand, early on the Internet can buy low-cost goods, break the traditional channels of geographical restrictions, the consumer formed a huge attraction, at this stage, who's more goods, who will be able to better attract consumers, Consumer-to-consumer is obviously able to do better in the "whole", Thus in the early realization of the overall leadership of the business, to some extent we can say that the electronic commerce at this stage is characterized by "high discounts and low convenience", think how many years ago you buy a thing on Taobao how long it takes to receive;

13. In 2004, a study I participated in showed that 7 or 80% of consumers who had been involved in online shopping said they were unwilling to buy again, and that the market was in disarray, and Taobao paid for the guarantee, eliminating part of the consumer's concerns and partly cleaning up the black sheep in the market, For the then Consumer-to-consumer market development, made a contribution;

14, after years of development, when consumers have been accustomed to shopping online, "convenience" of the need to highlight the quality of service consumers have higher requirements, jingdong business model, obviously more to meet the needs of consumers in this period, to some extent, we can say that this phase of the e-commerce supply side is characterized by " Low discounts and high convenience ", when you buy a thing in the east of Beijing, the afternoon can be delivered, even if this thing with the same line of prices, you are willing to spend a lot of traffic, time cost to go to the line shop?

15, the conflict between the new channel mode and the traditional channel mode, the more profound manifestation is the Internet to the whole Chinese entity Industrial chain transformation, Shunzhi mighty. In the future, whether it is manufacturing industry, warehousing and logistics industry, chain channels, and even corporate brand communication and brand building, not connected to death is an inevitable rule.

Source: Tan Chen-hui's blog