The development course and model of Web site navigation

In Network marketing, I believe we have used the Web site navigation, I believe that many users will be the site navigation set the homepage, the use of frequent is hao123, but also the first birth of the Web site navigation, it is simple, and deeply loved by users, followed by the 360 navigation is also known, the use of 360 security guards know, 2345 navigation is also good, founded in 05, there are 114, and so on, now more and more webmaster began to create Web site navigation.

Do you know who the founder of Hao123 is? Believe that a few people can answer, the following author to explain in detail the first web site navigation in China's entrepreneurial process and the development model in recent years:

Xingping, founder of hao123 Web site, was born in 1979 in Xingning, Guangdong Province, parents are local farmers, Xing Ping Junior high School after graduating from home to earn a living. 2005 years ago the first trip, the location is Shenzhen.

1999, the Internet began to spread slowly in China, at that time was the beginning of the Internet, the use of the network is very inconvenient, internet cafes at that time very little, at this time, Xingping also began to become fascinated with the network, and found a local Internet café Administrator's work.

Because to help people save money for computers, he needs to use the Internet to find information such as accessories, and soon he found it very difficult on the Internet, not only the content of the Chinese site is not rich enough, the number is limited, and to the English alphabet to write down the Web site, is not an easy thing. So he came up with a solution, designed a personal web page, collected the sites he thought were good, and made links to them. The next time you surf the Internet, it's easy for him to go directly to these popular websites.

It was his idea and then he designed the humble personal homepage and played a magical function. He began to consciously do the website address collection classification work, love to think of him to do a "web site Daquan" type of things. Six months later, Xingping's personal homepage began to have the embryonic form of Hao123, he gave it the name is "Web site encyclopedia." He categorized the top 5,000 sites in China, grouped by purpose. Then he began to do some click ads as well as the website Alliance, as the traffic increased, the site's fixed advertising industry followed.

From the middle of 2000, Hao123 Web site to basic molding, began to rely on click ads to make money. Although the dotcom bust has caused many websites to die suddenly, Hao123 is not deeply impressed by the cold snap. "The initial advertising fee is about hundreds of yuan, then the monthly income of 1000 yuan, gradually to four thousand or five thousand Yuan, in 2001 reached tens of thousands of yuan, to 2003, 2004, each month's income stable in 800,000 yuan." Xingping recalls.

Founder Xingping Junior High School education, internet cafes temporary work experience, these in the founder of the Hao123 process instead become an advantage-just because do not understand, can deeply understand the difficulties of ordinary people online, only to provide a convenient Hao123 for ordinary people online.

Now when you visit some businesses and open the homepage of their computer, you will find that all of them use the URL to navigate. And you walk in any place of the computer city, is selling the computer also no doubt with the above Web site navigation as the home page, they chose because the simple beautiful, the most important is the Web site navigation safe and reliable, and convenient.

Now the popularity of the Internet, rapid development, thus in China's personal web site industry to wind up a whirlwind, a time of a variety of Web site selection of Web sites swarmed, countless, its form basic and hao123 Web site navigation similar, and some sites in addition to the domain name is their own, simply apply the hao123 frame table

Hao123 's success, there are several major factors: the page concise, early establishment (less competition), accurate positioning, high practicality, Word-of-mouth legend.

Visible, now with the Internet in China's development and rapid popularization, most of these factors have ceased to exist. And the most important, now most navigation sites are invariably lack of innovation.

First, the navigation website commonly used profit pattern

1, through various types of advertising to create revenue;

2, through the sale of Web site ranking order to create revenue;

3, rely on and linked to the site to share revenue to create revenue;

4, through the navigation website, the direct sale product or the service, thus creates the profit margin higher profits;

Second, the problem analysis of the profit model of navigation website

1. Analyze the profit model of navigation website from the angle of environment;

2. Analyze the profit model of navigation website from the angle of competition;

3, the demand angle Analysis navigation website profit model;

Third, the navigation website profit pattern and the development prospect

1, more professional, more personalized perspective of development;

2, through the whole value chain to enhance service, increase the direction of the recipient development;

Let's take a look at today's navigation web development model

1, all-inclusive web site to do more difficult, because the user has been accustomed to the site before the site, and those sites have Word-of-mouth, you are not well-known site users with the heart of the alert, you want users to dare to open a strange site on the website of the Bank of China to enter the password? We have to form their own characteristics, rather than directly using the online source code, users will produce fatigue. Truly from the needs of users, can be in the home page to add some users commonly used tools such as weather forecasts, cell phone inquiries, timetables and other functions to achieve this is not complicated, but it is the user needs.

2, the home should be streamlined, analysis of users really need, rather than web pages are densely packed sites, users find trouble, originally for the convenience of users, the results of the user for a half-day.

3, can develop some industry web site navigation or local Web site navigation, small area of navigation station user audience relatively small, but the competition is smaller.

Summary: Local navigation can collect some websites that local users really need. Small costs make a lot of money.

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