The development course of the external chain of stock counting and future development direction of the chain

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Outside the chain has always been a site keyword ranking one of the most important factors, the vast majority of the current SEO operations are two-thirds of the time spent in the external link operation above. Enough to see the chain for our site keyword ranking how important, today is mainly to share the chain of the past is how to follow the search engine to further affect our site's keyword rankings. If we want to know the future of a thing, we must understand its past or origin.

First let's go back to the beginning of the Internet, when the search engine has not appeared, how we do link. At that time the link can be more simple than the present purpose, of course, to do outside the chain just for users to find more and better content. Benefit their users. So the number of links to a site is a good sign of the quality of the site information.

But since the advent of Google, and the number of such links as a judge of the quality of the site's information points. The nature of the chain in the SEO operators have also undergone a change in quality. That is, they try to make each site can link to their site above, so the chain came to the first stage: the number of outside chain the better. Since then the search engine has not yet this can be intelligent, not natural links and spam links for good judgment. So the quantity is the most important judgment standard. So then the SEO staff said to himself, no matter where the link from can be, so many unrelated chain are linked together. This can be a good result in the short term, but unfortunately, the search engine quickly progressed and made adjustments.

Then the development of the chain has come to the second stage: from High-quality or authoritative site to get links. That is because the search engine quickly realized that simply looking at a site outside the chain is not accurate, the search engine began to review the quality of the link source site, for important sites or authoritative sites to link than from the unknown site to the link to give a higher weight. In fact, this is also very good understanding, for example, I a civilian said a word of importance and a government officials say a word of importance is completely different. They also score the quality and quantity of links for each site. and use this score to determine the recognition weight of each link. As a result, the rankings on pages with low quality links fall in a straight line as the algorithm adjusts.

When the SEO operator insight into the search engine this change, and began to do whatever it took to find ways to get big site links. Later, search engines found that these so-called big sites do not care about where the links to the site, do not care about the quality of the sites linked to the site, and do not care about whether these sites and their own site related. and search engines are also concerned about the links to these big sites tend to be linked to the homepage of the site. Links to the inner pages are rarely linked to, so the search engine more and more attention to the first link anchor text, if only the site's homepage is linked to the information and transaction-type site can no longer get a good ranking.

So the SEO staff again through the search engine algorithm. So the contractors of the development of the chain came to the third stage: the depth of the link is the most important. So they have a hot friendship link, resulting in some sites to establish dozens of links between each other, so buried in the depths of the inner page also have the opportunity to be linked to. Once the secret has been publicly invalidated, because a large number of sites to take this form of friendship links to develop their own chain, deceive search engines, destroying the user experience. This form of search engine is absolutely intolerable. So the search engine found that links can not be one-way links to represent the quality of the site, in this case, the search engine again to the algorithm for a big adjustment. So those who rely on friendship links and rankings up the ranking of the site plummeted, those with more one-way links to the site ranked all at once, but it all escaped us "smart" SEO personnel's eyes.

Then the development of the chain has come to the fourth stage: One-way link weight best. So SEO staff on a large number of forums and blog posts on the message. Even some SEO operators in order to make the site as soon as possible to get the ranking of search engines to take a mass tool. Overnight, spam links fill the entire Internet. And these use mass software to create the outside chain does not point to the real good site, also can not help users find more and better information. But only SEO operators in order to get the ranking of search engines do. So call the search engine again made a big adjustment. Do a closer look at each type of link. More emphasis on the importance of linked sites, search engines also no longer pay attention to those with dozens of or hundreds of links to the pages of the link. And those links from spam can no longer be ranked well, and the core sites are considered more important than other sites, so links from these sites are also considered more important.

However, the search engine adjustment is also quickly be SEO personnel to see out, and then the chain of development came to the fifth stage, the purchase of high-quality one-way links to become the most useful SEO methods. Because the search engine is unable to determine whether the link is acquired through the form of purchase or voluntary links. It was worth it, but it was worthwhile because it was really useful at the time, until it flooded into the ranks of nameless sites, and the site didn't make any changes to get a better ranking. This is extremely detrimental to the user, so the search engine again made a major adjustment. Search engines are starting to be very different in popularity, and there is no correlation between the links between sites to give weight reduction. These changes naturally escape the eyes of SEO personnel.

So the outer chain came to the seventh stage of development, that is the higher the relevance of the link is the highest weight, so we put the relevant site links to and we have strong links to the site, and combined with the previous chain of operation, attention to the popularity of the chain and quality and so on, The above seven stages is the chain development Some course, hoped everybody understands, because these to us also very has the directivity. Looking back on the past and the future, the past has been introduced to you. I believe that we are more concerned about the future of the chain of development direction. The author here to judge, the next chain development stage is the user generated outside the chain is considered high-quality outside the chain.

Because the chain of your own hair is not count, because it is like you said yourself to be a good person, no meaning. Only when users say hello, search engines will think that your site is really a good site. As you know we've come to the social internet age, one of the biggest features of social networking is sharing. A website is shared by many users, that is, the quality of your site is very good. The most obvious sign is Baidu out of the launch of the Share button, when Baidu shared the test when Zeng said this sharing button will promote the Site keyword rankings, so the author judged the next step outside the chain of the trend is necessarily to share the external chain is the highest weight outside the chain. Do not know whether you agree with the author's point of view, if in this respect have different views of friends can share with you, article content by the snack net http://xiaochipeixun.canyinpeixun.net/original share, We also hope that we can further discuss the development trend of the outside chain, thank you.