The development idea of two or three-line city local website

December 4 News, "Innovation, integration, development" as the theme of the second China local and Industry Web site Summit will be held in December 2010 4-5th in Hangzhou Overseas Sea International Convention and Exhibition Center, more than 3,000 people from all walks of life from the Internet, webmaster, media and guests participated in this event, ADMIN5 Webmaster Network as the General Assembly of the media participated in the full report, the following is the general manager of the Dragon Lane Chanyu speech content.

Hello, everyone. Here, first of all thanks to the organizers of the Congress Ali Group and Phpwind to provide you with such a good opportunity to exchange and share, today from Corners's Local website friends, certainly also look forward to today's General Assembly has been a long time, because we really have half a year did not have a good gathering. This year's internet industry has experienced many difficulties, including a lot of regulation of State policy, including the rest of the Internet. However, the development of local and industry websites has been a major topic in the development of these two years, especially in the two or three-line cities, we almost see the emergence of three or four or more sites in each city, a thriving atmosphere.

Not long ago I saw yanping teacher said so, only the life end of the service, information, consumption and application, or even shopping closely combined, then its development space is unimaginable, is a very big development space. You can see from that remark, in fact, from another level can be understood, industry sites and local sites, wireless internet and traditional internet, they are likely to be in the local site to get the intersection, although today our site is called local and Industry site Summit Forum, in fact, the trend of the Internet is very consistent with the theme of today's meeting.

Looking back to a rational look at the current situation, the market is very large, everyone can see, the personal webmaster, traditional media, general Internet enterprises, committed to the Internet enterprises, is not thinking about such a few issues?

What is the site form of the local website? Is it a forum? Is it a community? Is it a news site? Electrical Business website? Is your city suitable for local websites? How to do in the same city, tens of thousands of similar sites stand out, personal site how in a short period of time to catch up with the traditional media, how to reach the market to ask for money?

Today, I simply share my own development ideas, to make a comment.

The first is the current environment for the Internet, do a review.

I think the internet is now in the "Warring States era", 1th, I think the general opportunity is getting less and fewer, we all know, whether IM or e-commerce, or games, all fields are mastered by the Giants, entrepreneurial opportunities nationwide in the past few years, a lot of these two years obviously feel the cost of starting a business more and more high, More and more difficult. You have to do a service for the national users of the application and services, you have to invest in the cost, manpower, financial resources, promotion are very very large. Just like the very successful Sina Weibo is also because of Sina's own group, or Sina itself in the Chinese Internet media in the very high degree to promote, can achieve very big success. Personal sites rarely have such resources.

Second, we can see that the national regulation and management of the Internet is increasing. We know that video site radio and television is being standardized and managed, the individual has not been able to do, the enterprise does not have 10 million of the funds can not do, the novel site and some content of the site, because of copyright issues, many are now offline. I know that there is a novel website reproduced a copyright novel, may be compensated for is a sky-high price. Community website this year in June or July, there is a tort law, if the network of public opinion involves infringement, enterprises and the Internet must bear joint and several liability. There are police network supervision of the content of more and more stringent, personal site is almost difficult to do strong interaction, or is very large scale of the site, which is also a reality.

Third, the decline of traffic stations, today, except for several large web site Baidu, almost stopped the previous division of the system, the past is good at community some of the flow of clients have been strangled by the big giants, such as the 3Q event known to everyone. When it comes to the various difficulties and the present situation of stationmaster, there is a kind of saying that "stationmaster is dead", this is the time of stationmaster has already passed?

We see the fact that is not the case, 2010 has become a synonym for personal website development, video fiction sites are not authorized by individuals, personal sites flocking to local websites and industry sites. We believe that if the personal webmaster period has passed, we say that the second wave of personal webmaster entrepreneurial wave is coming, this is a Nirvana and rebirth, is a personal webmaster please clap! Thank you! Acclamation)

We have seen the advantages and disadvantages of the operation of the two or three-line city web site, we first look at the advantages of the operation of the two or three-line city website, the lack of information, which is a huge demand for local information. For example, the consumption experience, just a lot of webmaster also share experience, for example, a lot of business information, in fact, everyone is in demand, not to say that advertising information is not demand.

2nd, in the two or three-line city, the use of the Internet faster than the first-tier cities in the two or three-line city of the development of the Internet, including the number of netizens, computers and broadband growth rate, one-tier cities have been saturated, two or three-line cities have just begun, or is very high-speed development, such cases, You can't catch the wave, the city is on the wave.

3rd, the cost of the two or three-line cities is relatively low, in the background to rent an office space, each square is 3 yuan/day price, in the two or three-line city may be one months or so per square, because the relatively low prices, the cost of employing the relatively low, including the operation of the cost and so on, are relatively low.

Four, is the media competition, relatively unsaturated. The first line of the site may have to face hundreds of strong competitors, which is the advantage of the two or three-tier city's local site.

Two or three line city operating local site disadvantage, every time webmaster conference I will speak, technical webmaster transformation, they are very obsessed with traffic, technology itself is very obsessed, it is difficult to jump out to see the market. Local Web site to analyze, it is to get the first bucket of gold is what to do, is to do the site and traffic station of the point of view, or to see their own very light, the team to see very light, their own personal look very heavy. It is necessary to change the time of thinking, which is the disadvantage of the two or three-line city site of the local website. Many are technical webmaster transformation, this aspect is a big disadvantage.

The second is the relative lack of start-up funds. Compared to local newspapers and radio and other financial strong opponents, we can see that personal webmaster is often lack of funds, we have just started a very lack of funds, no one is optimistic about our local site. Our investors have withdrawn their money very early, and the local websites are difficult to finance and lack of financing channels, which is a very important disadvantage.

The third is the lack of layout ability. Yesterday I met the website of a city in the hotel, in doing business navigation products for more than four years, now development is not particularly smooth, now want to do chess game, ask me to do chess game, can attract to this flow to help my site back to the dead. The answer you may all know, the two or three-line city webmaster difficult to know what to do after first, it is difficult to define. The coordination and capacity-building of a number of resources are relatively weak.