The development of blog marketing from Lao Xu's blog

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A master said that advertising is as ubiquitous as air. Similarly, marketing is like air, everywhere. As long as someone's place, there will be marketing. In the blog gradually become the space for people's leisure, marketing is coming.

Some people have to ask questions, blog commercialization, will not affect the normal development of the blog, will not change the original nature of the blog. In fact, the commercialization of things is a kind of progress.

From the old Xu Blog, blog marketing mainly in the following several aspects are reflected:

More accurate advertising

Some experts have studied, in China, 90% of the advertising is a waste of resources, because the sales basically did not have any positive impact, and some even have adverse negative effects. This is enthusiastic in the film and television advertising companies, is a wake-up, for the advertising company, it is a disgrace.

The cause of this phenomenon is many, creative, there is social environment, there is the reason for the trend of thought, but the main or in the process of advertising, there is no correct positioning, do not grasp the ads to see who, where to see them, to show them what, so, failure is naturally inevitable.

The blog is the personal space, is the individual as the center, has the individual distinctive character characteristic, also has the taste, the age and the hobby all very similar fans, namely target crowd. Fans of Xu's blog are the people who grew up in 16~26岁, watching Xu's TV dramas. Like Han's blog fans, are watching Han's novels grew up in the middle school and high school to study the crowd.

In these groups of fans, they are likely to form the same hobby, meaning dog.

Second, maintain a fixed number of visitors

Blog fans are generally the conditions of the Internet, can often surf the internet, like the culture and text of the crowd, they will have a fixed time every day, to browse the Idol blog, and write to promote their own blog. Xu Lei's blog total hits more than 50 million grand, the average of about 20000 per article, of course, some of the contents of the book to write wonderful or sensitive issues, click on the squall will rise, to hundreds of thousands of is not a problem. As Yapeng wrote about his daughter's cleft lip, click on more than 1.6 million.

Fixed clicks to explain the crowd of fixed, if the ads properly, then the publicity of this group of people's effect, will be quite effective. When we read the newspaper, if we see the ads do not want to see, will discard, watching TV, see do not want to see the ads, will change channels, and in the blog marketing, but is a subconscious infiltration.

Third, the real realization of the idea of a small broad

To small broad has always been a marketing person's dream. They all want to find a marketing tool that allows businesses to pay the minimum price for the biggest gains.

The so-called Tray, blog is a small broad ideal marketing carrier. On the one hand, the creation of blog and writing do not need the support of funds, not cost, therefore, the investment in advertising will be very small.

Another aspect, part of the blog because of the personal charisma of bloggers, or the content of the outstanding, has a very high number of clicks, showing a very large commercial space. Advertising on these blogs will result in an ideal spread.

Xu Lei's blog for example, the recent period of time, has been for the Flower village website, the film will be "dream into reality", AMD, the film "Curiosity Killed the cat" and so did advertising, and the ads more interesting. Even old Xu to a friend marriage ads get more than 60,000 clicks, far beyond the many large web site clicks, and these are not need a penny advertising costs.

This article is provided by BBP's blog Life (www.iambbp.cn) webmaster, starting A5.