The development of e-commerce in mobile internet

The fastest growing Internet business in the 2010 is not E-commerce, and the 2011 E-commerce is hundred feet head further, countless capital rushed into the industry. Now with the rise of mobile internet, mobile end of E-commerce will be rapid development, or even more than PC-side e-commerce?

According to the data, there were about 56 investment cases in the business market in 2010, and 40 of these transparent cases combined amounted to 714 million dollars. In the mobile internet sector, in 2010, the total investment case was 23, the total investment amounted to about 200 million dollars, but at the beginning of 2011 to the end of March, there were 6 cases involving a total investment of 120 million dollars. According to the small compiled statistics, China's E-commerce market size of 2010 for the year 480 million, to 2014, will be more than 2 billion yuan.

What kind of market is this? In the next two years, China's online retail market transaction size is expected to break through the first 1 trillion yuan "mark", accounting for the whole year of social merchandise retail total will reach more than 5%.

China's E-commerce market is certainly very hot, but there are many problems, these problems are not resolved, the future of mobile E-commerce development will become more bottlenecks:

1, the existing regional characteristics of E-commerce consumption is obvious, China's network of users mainly distributed in Guangdong, Jiangsu, Zhejiang, Shandong, Shanghai, and other economically developed provinces and cities, other areas are still slow, if not to change regional differences and promote the rapid development of other areas, E-commerce scale development will be limited;

2, E-commerce mixed, barbaric growth of the situation needs to standardize and clean up, otherwise it will disrupt the market, and ultimately lose the trust of customers. 2010, China's business-to-business E-commerce service Enterprises reached 9,200, an increase of 21.3%; The number of business-to-business, Consumer-to-consumer and other Non-mainstream models has reached 15,800, up 58.6% from last year, and is expected to break 20,000 by 2011.

3, logistics problems can not be quickly resolved, this bottleneck will be with the rapid development of E-commerce has become very prominent, short plate will seriously restrict the development of customer experience, so that e-commerce stagnation.

In terms of mobile e-commerce and E-commerce, these issues are still more puzzling mobile e-commerce, while mobile E-commerce has other challenges:

1, mobile E-commerce is really convenient, but too small vision, too fast decision-making often let people feel not practical, will not promote consumer consumption will, from this point, the convenience of excessive is not very good thing, believe that in a period of time the user is more preferred computer around;

2, mobile E-commerce security is still being questioned, mobile terminal virus appears again to remind, security is the basis of consumption, this is a priority to solve the problem;

3, anytime, anywhere consumption, barcode technology, two-dimensional code technology will greatly enhance the technical content of e-commerce and shopping experience, but these technologies need supporting services and protection, in a short period of time to complete is not easy;

4, E-commerce Butt has not sat hot, the bowl has not eaten well, why do you have to look at the pot? is not the idea of a little ahead of the pace of practice.

Of course, the world would have been strange, the replacement too fast, people overwhelmed, although it feels cool, but this is really happy?