The development of electric business opens a new window for China's agricultural marketization

Absrtact: The development of electric business has opened a new window for China's agricultural marketization. CFP (abstract) The shop owner Wang said that my fate had been changed, and I hope to help others to change their fate, although I may not be able to.
The development of electric business has opened a new window for China's agricultural marketization. CFP Map

[Abstract] Amoy Baoshan Store shop owner Wang said, "My fate has been changed, I hope to help others to change their fate, although I may not be able to." ”

One day in August, Amoy Baoshan Village Store shopkeeper Wang received a phone call. Alibaba invited him to take part in the American tour of "Ali's 15-year Thanksgiving trip," and then deliberately told him to bring a suit and tie to wear at the event.

Wang knows that Alibaba will be listed in the United States in September. He accepted the invitation to see Ali America go public. At the time, however, he did not know that he would be on the Nasdaq with 7 other "nobodies" on the Alibaba Chain (editor: The NYSE), at the center of the stage, witnessing the century's IPO in a completely different way.

September 16, he wrote in his QQ space: "Boiled corn, take two, tomorrow to fly to eat on the road to America." ”

The next day, he appeared in an economy class with 20 other people on a Shanghai flight to New York. He sits in the middle of three people's position, both sides do not know, no one can talk, he wants to go out to activity, and can't bear to disturb others. So, he took out his own with a book to explore consumer psychology, on the top of the projection down the yellow light looked up, tired to sleep for a while. The 14-hour flight was especially long.

Special people

14 hours of half a dream and half awake, Wang Xiao Gang thought a lot.

Many years ago, the farmer, a papaya ping Xiang Gou Cun, Lin County, Lüliang City, Shanxi Province, could not have imagined that he would one day be so close to the richest man in mainland China.

Wang said: "I do not remember is 2003, or 2004 years." At that time, he did not know Taobao, do not know Alibaba. One day when he was waiting for the bus, he saw a strange man on the cover of a magazine, a yellow T-shirt with a big head and a laugh like a urchin. As the Forbes magazine describes: Deep cheekbones, twisted hair, grin, 5 feet tall, 100 pounds. Wang think that person is very special, so, the first time spent 8 yuan to buy "so expensive magazine".

That man, of course, is Ma Yun.

2003, SARS (SARS) in a sense to perfect Ma Yun, but also to fulfill Alibaba, when foreign businessmen stop China, Alibaba online business information than the previous year turned three times times, more and more Chinese SMEs began to do business in Alibaba. This year, Alibaba began to profit. In 2004, Alibaba launched the Consumer-to-consumer model of Taobao, using a free strategy to rob ebay's site, and in the year to gain 60% of the market share.

From 1999 after the burning of money, to 2002 to earn 1 yuan of the target, 2003 6 million members, 359 million yuan operating income, to 2005 net profit of 100 million Yuan, Alibaba and Ma Yun began to show a different realm.

This time, MA no longer need to take the initiative to invite the media, become the object of media chase. The media's description of him, also from "A Little Madness", "rhetoric exaggerated, love to cheat," to "laugh simple, full of vitality, a bit naughty kind", to "network prophet, perhaps China's Bill Gates."

Wang Xiao Gang see, it is this time of Ma Yun.

But then the Wang was a lower-ground north drift. He took his wife living in Beijing's basement, did sell vegetables hawkers, construction site of the workers, to the Zhongguancun white-collar sent lunch box, and Chengguan have played guerrilla warfare, run over marketing, but also drove a taxi. When he bought the magazine, he could not have imagined that one day he would have known the "Strange Man" on the cover.

First Night in America

New York Time September 18 23:20, the plane finally landed.

That night, Wang was arranged at the Marriott Hotel near the NYSE. The hotel is near the World Trade Center ruins, Central Park, the window can see the Statue of Liberty, the room rate of 800 dollars a day. Wang and 7 Other people were told that the bells of the NYSE would be rung by their 8 people tomorrow.

Wang and sinus lived in the same room. Ching is a Beijing express small brother, in the Alibaba ecological chain position than Wang small help to lower.

Before bedtime, Wang wrote in the Micro-trust circle: "Tomorrow morning, witness the miracle."

In today's opinion, what has happened to Wang in the past few years is also a miracle.

In 2006, Wang left Beijing and took his wife back to his hometown. Together back to Gou village, there is a computer, as well as a dilapidated "online Open Shop Entrepreneurship Handbook." Wang Xiao Gang connected to their own network broadband, opened Taobao shop. From then on, he drove a lorry, on the side of Taobao in the mountain Farm Shop sold from the family's jujube, walnuts, soybeans, millet and so on, these soil can no longer native products, business is tepid.

The transition takes place in the year 2009.

At the beginning of this year, Wang Xiao Gang to participate in the first Taobao network Pioneer selection competition, posted in Taobao home page. Soon, his simple, full of pleasant photos led to the lonely PS master of the spoof, very soon, all kinds of PS as virus-like spread.

The end result is, Wang Xiao Gang fire, the mountain Farm Shop also fire. "Later business more and more good, to one months to earn three thousand or four thousand yuan, when I was in the Spring Festival in 2010 to safely pull coal car sold, concentrate on doing Taobao." "Wang said.

By the end of 2012, the mountain-mong daily trading more than 130, monthly turnover of 400,000 yuan, net profit of 100,000 yuan, the store's rating also gradually climbed, four crown, to five crown ... The source has covered the county where Wang home, and signed a directional planting agreement with many villages.

Shortly thereafter, Wang rented a warehouse in the county seat, then set up a shipping point in Taiyuan, and invited more than 10 young girls from nearby villages to assist him in his business.

Finally, Wang Xiao Gang set up his own E-commerce company.

But the first night in the United States, the little gang didn't sleep well. ' I'm not thrilled, ' he said, ' probably because of jet lag.

The photo of the Chinese

September 19, New York time 6:30.

SoftBank founder son came to the door of the New York exchange. He wandered around the belt. But the short Korean-Japanese did not cause much sensation. Although he is Alibaba's biggest shareholder.

For a little while, son into the New York exchange. In a few minutes, the real protagonist of the day-Ma Yun-will appear.

But the first arrived is the Wang line.

6:00, under the leadership of several Alibaba executives, Wang a line to the front of the NYSE. Of course, there are Jet Li, Shi Yuzhu and other people. On the doorstep of the NYSE, the group of Chinese began to take pictures. Wang Gang found that the 8 men in white T-shirts were among a group of men in suits, like mascots--too special.

7:00, Ma Yun with a crowd of executives appeared, immediately caused a sensation. The Chinese have begun a new round of photo-taking.

Wang Xiao Gang is not accustomed to this kind of scene, he said: "Everyone is rushing forward, surrounded by the crowded, to squeeze to the horse front is very difficult." The horse always said, ' I'm going to take a picture with our Bell man. Then they all went into the squeeze, I did not squeeze, thinking ' they are all together, sooner or later they will be with me. ' ”

He stood silently on the sidelines.

After a while, Wang Xiao Help to hear Ma said: "There are small help, we are small help in where?" At this moment, Wang immediately raised his hand and shouted: "I am here!" I am here! In the twinkling of a photographic lamp, Wang Xiao Gang tightly hold Ma Yun's hand, leaving two sentences so that he may remember the dialogue for life.

The horse always says: "Oh, the Little gang is haggard." ”

Wang said, "I didn't sleep well yesterday." ”

The Chinese people around immediately burst into laughter. On the second floor behind them, is Alibaba's logo, hanging on top of Alibaba banner, write Taobao, cat, Poly cost-effective, Aliyun, fast sales and other business. And these, to a large extent, summed up 2005 years after the development of Alibaba.

Listen to the bells ringing

Before the bell, the Chinese were waiting in the VIP room on the 2 floor of the NYSE.

This is a rare opportunity to talk to Jack Ma, Jet Li and others. But the wangs were not involved in these conversations, and he looked down on the trading floor below: The hall was boiling like water, and it was crowded with people. Jet Li was lying on a table in the hall, doing nothing.

But the sinus and Ma Yun had a dialogue. Ching to Ma Yun said: "Horse boss, this time after ringing bell, if I fire, can return to the village when the village head." Ma Yun said: "You can not only be a village head, you are no problem when the county magistrate, a person, to have self-confidence." "In many people's eyes, Ma Yun has a" spiritual leader of the gas, "there is enough to convince anyone's energy.

Near 9 o ' clock, the bell is approaching.

At this time, comb the big tou of Ma Yun with 8 bell people out of the VIP Hall, into a road to ring the Narrow road. Walking to the stage, Ma Yun said to 8 people: "You are not only on behalf of Alibaba, but also represent yourselves." ”

Said, then put Wang and other people to a foreigner, and then went down, looked up at them below.

At this time, another Bell man Laurie poem pressed the only button.

The moment the bell remembered, everyone applauded.

Wang also applauded.

However, he understood that Alibaba's wealth has nothing to do with him, he is on Taobao business. Especially these days people are far away in America.

A new farmer in the era of electrical business

"The next few days, they took us to play in the United States, visited the Metropolitan Museum, Philadelphia Liberty Bell, Rockefeller Square, the Empire State Building." Then it's shopping. ”

On the last day of the shopping trip, Wang Xiao helped himself to buy a black iPhone6, and then to the family two children bought a watch, and then let Laurie Poetry help for his wife and sister to pick a handbag. However, the next day at the airport waiting for a look at the companions, behind the Made in. The Statue of Liberty, another high in the Palm, is also written made in. ”

Fortunately, this trip to the United States is another gain.

"I went to the supermarket in the United States to see those grains, people's packaging, design is very simple, and we are not the same." America's grains prices are pretty high. So he had the idea of learning about American packaging, and wanted to improve the value added of agricultural products.

While Wang in the United States, September 22, Taobao "Taobao characteristics of China" officially opened. This is Taobao flagship local characteristics of agricultural products, incidental tourism and special handicrafts important e-commerce plate, is currently the largest and most professional E-commerce platform. Behind this, the data shows that 2010 to date, Ali platform for agricultural sales of annual growth rate of 112.15%, sales in 2010 around 3.7 billion yuan, this year will exceed 80 billion yuan.

A few days later, Alibaba, which received 24.3 billion dollars to raise funds, announced that the future of agriculture-related electricity dealers, large data business and Cross-border Electric service will become one of the three major development directions of the group.

In this respect, Wang Xiao Gang showed his vision ambition.

He said: "Most farmers do not understand the Internet technology, and do not know how to sell, so that farmers themselves put things online selling is not realistic." I think the sale or rely on the young rural electricity dealers, to return to do this thing, we call the ' new farmers ', and then the real people still concentrate on farming. After returning home, I will focus on the promotion of product packaging, in the days of the cat opened a shop, the product sold abroad. ”

Culture shock

In early October, Taiyuan, Shanxi province.

Appeared in front of the reporter Wang Xiao Gang wearing light blue shirt, brown vest, jeans, on the foot is a pair of Taobao bought from the price of 190 yuan of casual shoes. He spoke with a heavy accent and kept saying "I'm a bit of a" (stupid), and I'm a ' still ' (person). The simple image reminds people of the various PS photos that were circulated on the Internet.

He drives an Audi Q5 and puts a bottle of black square perfume in front.

Wang rented three apartments in Taiyuan City. Two of them are in the same place on the door. A small set of live, a set of office, the annual rent of 32,000 yuan, two months ago just moved in. The doors of the two rooms are hung with cards written in the reception room, lounge, a tea table in the parlor set. There is also a "CEO room" that is not listed. 5 customer service in the Hall office, Ali Buzz.

The third suite is an old residential area of a house, as a warehouse, the door is open, one into the corridor to hear the tear tape "brush" sound. 5 workers are working.

He said: "The environment here is very shabby, I generally do not want to let the media, especially the television station to video ..." He thought, he would have to tidy up, to get a shelf or something.

After returning from the United States, he immediately began to improve the product packaging work, and even the first time in Taiyuan to find a former design in Hong Kong and Taiwan designers, for his millet and soy design packaging. Wang hopes his product will not only sell online, but also go into the supermarket. He even wants to open a new shop in the Sky cat to sell the characteristic agricultural products of Shanxi to the United States.

Today, the mountain in a day's turnover of about 20,000 yuan. He said: "After the number 19th Bell, the online shop has doubled the number of clicks, the original 2000 per day visitors, then three thousand or four thousand." ”

A few days ago, Wang Xiao helped back a trip to Gou, he intends to help some difficult farmers, let them grow some of their own needs, with higher prices than the market to buy, help them out of poverty. He said: "My fate has been changed, and I hope to help others to change their fate, although I may not be able to." ”

These are reminiscent of the Poter Erisman, an American who worked as president of media operations in 10, said in a recent interview with The New York Times: "The disabled woman who sells paintings on Taobao, I have to admit, my eyes are wet ... This is what we fought for. ”