The development of web Games in the coming year is worrying.

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The first half of 2009 is the year of the web game, this word is not false, but the scenery behind, is indeed hidden huge crisis. In the seemingly lively market, the homogeneity of the web game and the ability to innovate have fallen directly. In the case of gruel, the various chaotic images of the web game have already been clustered, I mentioned in the previous partial log. Most rely on the advertising of non-web games, in the quality of the same situation, than is the delivery ah, to see who is good location, to see who the number of AH. Such a large amount of investment, how to recover money has become the most web game companies face the problem.

High loss, low online, the player on the web game boring, product homogeneity of the proliferation, the obsolescence of the charging model and other factors have let the Web game company fell into their own buried in the trap.

Obsolescence of the operational model

In the Web game, three days to open a small suit, a week to open a big suit is almost accustomed to see! Why not? Only a new server to get your money! Do you want to be ranked? No problem! Punch 200 bucks! What? Not enough? Not enough then you keep on rushing! Countless new games have been repeatedly withdrawn, The same game under the transformation of the picture changed name and when a new game to sell, so that countless players for the chilling, such as a good game is not easy, such as a good web game is even more difficult! When all the players lose confidence in this big cake, this cake is not cake, but a pile of smelly dog excrement! blindly pursue the interests and not the innovation can only be said to be in the golden egg, overdraft game potential! is the way to dig your own grave! When the chickens are all dead, everyone goes to the northwest.

The ability of web game operation is to open clothes continuously, operation talent becomes the biggest bottleneck of this industry, the purpose of operation is to provide user's active degree. And the strategy of the operation of the Web game has run counter to this idea.

Playing with a fool

The bottom of the web game is also a very serious problem, there is a 2,000,300,002 months to develop a game, a good investment million, but such a high investment from where to get the return? Promise not to say but desire, players! Development of the game will need to return to this, small game to catch a penny, big game fishing. This caused the web game arbitrary charges, or do not make money to play the situation. Again, we are targeting white-collar workers who have no money in the whole game group and more than most people. But they are not idiots, what a mess of the game to pay, can be a white-collar IQ will not bottom, I think they will not see good and bad.

Capital Chain

The reason why web games have developed so fast, low entry threshold and low cost are the biggest reasons. Several people rent a basement to open a web game company. So developed products are not worrying, shoddy has become a web game on behalf of words. Web game industry has entered a vicious circle, the vitality of the weak, let the people surprised.

Some people will say that often hear XXX company and get a lot of financing, why there is a problem of capital chain. A simple truth, money can have manpower to develop a good game, why to take the shoddy route? A game from research and development, testing, to promote. It requires a lot of money, no matter how shoddy the game, its promotional costs must be scary. When there is a problem with the quality of the game, the operation, etc. Web Game This is a quick success of the industry will be a huge crisis. Perhaps only a few companies with financial resources will survive.

Charging mode

Almost all web game companies are still charging for fees, such as the Ministry of Culture's strict billing model for boxes. Single charge has led to the player's aversion, and the violation of the charging mode, follow-up how. Worrying. Many of the charges are imposed on the player's head. So that players do not recharge can not play. Being abandoned by players is a matter of time. And the ARPU value of the web game is very high, the player consumes a very low proportion. Apru is the box office poison, game popularity is the hard truth. Without the popularity of the sacrifice of the market share, and any violation of market rules of the enterprises will be the ultimate punishment of the market. Are we worth it, in order to improve the performance of the game company, blindly increase the cost of props to the wrist, constantly promote the so-called APRU value, and reduce the player satisfaction? Are we worth sacrificing as a popular game of popularity, to do their own market share to do less and less? When the web game bar their own part of the loyal pay users forced to go, then they were also eliminated by the market.

The next year we try to stay, do not wait for the market to change us. We have to change ourselves to get used to the market.