The development of local websites in the post-economic crisis era

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After 2008 years of economic crisis, China's economy, "Bao-eight" is almost a foregone conclusion, is about to usher in the spring of the Internet. Recently held the "2009 Xuzhou fourth session of the Internet Webmaster" and "2009 China Internet Conference" successively in Xuzhou and Beijing, through the two of the Internet industry event to understand the local site and subdivision of the industry site since there is a good prospect, but also our webmaster can make a difference in the field.

Subdivision of the industry site usually requires a high professional knowledge, not the general webmaster can carry the dimension. The next thing to do is to have local websites. From Hangzhou's "19 floor" to Changzhou, "The Dragon Lane", has achieved the brilliant local site, and now venture capital has also opened concern about the development of local websites. Local website development to today, also appeared a variety of problems, and some places also appeared bottlenecks, the following is the author of some of the thinking, would like to share with you, I hope everyone corrections.

The foundation of Local website development

Local sites are mainly urban-level sites, the website service roughly includes the classification information, the recruitment job search, the life consumption, the marriage dating, the medical health, the automobile, the real estate, the traveling, the education, the news, the community, the local electronic commerce and so on content, has greatly facilitated the Netizen's internet life, has driven the local economy development Believe that many webmasters are now in their respective city operators above the site of service.

I guess a lot of stationmaster just found the local website of the food and clothing parents, but did not find local website Development Foundation. We all know that the website is the product of the economic development to a period, the local website is a product of the development of a local economy to a period. Everyone is concerned about the site itself, as well as the customer base paid to the site, very little focus on the site content of the audience, but also few webmaster focus on the stability of the customer base, resulting in instability of the site's foundation.

Pay attention to the site itself is not wrong, but more should pay attention to the real Foundation, is "place", is the land that carries the development of local website. The author thinks that the domestic urban production life can not be separated from the household registration system. Social insurance, children attending school and other activities closely related to production and life are inseparable from the support of the household registration system. With the hukou system, there is the concept of "place". The local website is the website that serves the netizen of the household Registration management area. The household registration system is managed by the Netizen is the local website development Real Foundation. Changes in the household registration system will affect the development of local websites.

The real crisis of local websites

In recent years, with the country vigorously develop high-speed railway construction, the rapid flow of personal belongings is no longer a dream. With the social security system in the province, and gradually achieve national co-ordination, household registration system is no longer a hindrance to the flow of talent. With the gradual implementation of the "Provincial county government" model of the administrative system reform, more clear the encouragement of personal belongings of the province flow, and gradually achieve domestic flow.

With hair, with the implementation of the above content, for each of us is a good thing for the overall economic development of the country is also a good thing, to achieve regional coordination and development is a good thing, everything has two sides, on the overall economic development benefits not necessarily for our vast local webmaster has benefits.

Now most of the local sites are service-level sites, with the above-mentioned content of the gradual construction of implementation, to the prefecture-level local service target site is a huge challenge. Service object is no longer limited to a certain prefecture-level cities, but may change at any time, local Web site to keep up with this trend of development, rapid adjustment to avoid danger, to find new opportunities for development.

The outlet and reform of local websites in the new period

County-level regional local site is the trend of future development, but also a huge market, stationmaster should be highly concerned about. County-level regional Web sites Although the number of users of the service is not much, but very stable, has a huge potential for development. County-level regional local sites are many large websites, city-level local sites beyond the realm, because the core content of regional local site is through the website of the platform, to provide better services, the advantages of large-scale sites is a good platform, the disadvantage is not close to netizens, can not achieve offline services. This gives the county-level regional local webmaster a very large living space, just do the site webmaster can consider to do a close to the needs of users of the county-level regional local sites, and jointly build a good last virgin land.

For a certain scale, the annual turnover of more than 1 million per cent of the local-level regional sites, the gradual establishment of provincial local sites or services to the metropolitan areas of local sites is the best choice. Now the "19 floor" has begun to build the Yangtze River Delta City Circle site, this is a clear signal, service-level local sites only to strengthen their own platform role, and gradually outward radiation, service more netizens is the hard truth. The weakening of the administrative unit of prefecture-level cities, the role of the corresponding local websites will be weakened, and the acceleration of personnel flow will accelerate the process. The author thinks that the cost of building a new provincial-level local website is too high, for the internet company is unbearable, can consider the "Kua City" of similar forms of cooperation, the initial achievement of provincial-level local Web site construction, can also better share the advantages of mutual benefit.

Overall, the future development trend of local sites is the county-level regional local sites and provincial metropolitan areas of the local site. The development of domestic local websites should keep abreast of the development of China's economy, and the changing adjustment will only beautify the future.

The above is my days through the "2009 Xuzhou fourth session of the Internet Webmaster Conference" and "2009 China Internet Conference" on the development of local Web site Some of the thinking, I hope that the development of local Web site to play a role, but also please the majority of webmaster more criticism, correction, Exchange. Here also wishes everyone's website to do better, business is booming.

Original address: http://blog.sina.com.cn/s/blog_62dd43e20100fa7k.html