The development of search engine marketing

The development stage of search engine marketing

From the development of foreign countries, SEO, search engine marketing development and search engine technology development is almost synchronized.

1994, Yahoo, Lycos and other classified directory-type search engine was born, search engine showed the value of network marketing, search engine marketing ideas began to appear.

1995, automatically submitted to the search engine software was born, search engine marketing "intelligent", soon after, many search engines began to refuse to automatically log in software submitted information.

1995-1996 years, the search engine technology based on META tag retrieval in web page HTML code was born. Using META tags to improve rankings in search engines quickly became an important part of search engine marketing--a budding approach to search engine optimization.

1997, search engine optimization and ranking automatic detection software came out, network marketing personnel can make targeted search engine marketing strategy accordingly.

1998, "Search engine algorithm" began to pay attention to the external links of the site, the birth of "site link breadth" (linkpopularity) concept.

2000, the advent of Pay-per-click (pay-per-click) search engine keyword advertising model, search engine advertising was born.

2001, Sohu and other parts of the Chinese catalog began to charge login, Web site login to pay hundreds of yuan per year to thousands of yuan fee, paid search engine marketing began to mainstream.

2002 years later, in the Internet advertising market, the lowest tide, search engine keyword advertising market growth is strong, accounting for 2002 years of network advertising market 15%, search engine led the entire network economic recovery.

In the 2003, there was a search engine advertising based on content positioning.

Since 2004, search engine has led the Internet economic trend, the value of search engine marketing is generally accepted by enterprises, become the most important network marketing method.

With the development of economy and the continuous improvement of China's network infrastructure, the Chinese search engine marketing market has attracted more and more attention from enterprises.

Before 2001, free search engine marketing phase, to the free category directory login as the main mode.

June 2001 ~~2003 June, due to the network economic environment, search technology, fees and other reasons to bring the search engine marketing market into the adjustment period.

In the late 2003, various forms of search engine advertising developed rapidly, and the search engine optimization based on natural search results became more and more important.

2004, search engine advertising into a rapid growth period, and the marketing effect is gradually recognized by the enterprise, new search engines continue to appear.

2005, a number of search engines for the Chinese Network Marketing services Market (cited the new competitive network Marketing management consultants to the domestic Network marketing service provider website to promote the business survey data); garbage seo flooding, seriously damaging the search engine marketing market order, leading to large-scale clean-up of the mainstream search engine.

Since 2006, the development of search engine marketing unstoppable, and with a variety of professional search engines and new search engine development, search engine in the role of network marketing more prominent, search engine marketing model is also evolving, in addition to the regular search engine optimization and search engine keyword advertising, Web content positioning ads and other basic methods, professional search engines (such as blog search engine), localized search engine promotion, wireless search engine (such as mobile phone SMS marketing) will also promote the search engine marketing method system to further expand and improve.

Author: Hangzhou SI billion Network Technology Co., Ltd.

Original load: http://www.seo.com.cn

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