The development of the agent model of the network game industry in ten years

Source: Internet
Author: User
Keywords Open clothing online games industry Wemade online game products
Now in China to bring online game products, most people will think of two models, one is independent research and development, and the second is the agent operation.  And as the first act to open the history of China's online game agent mode, is undoubtedly to promote the development of China's online game market is a key step.  China's online gaming industry in the 2000, this is the early stage of the rapid development of the Internet, computer began to spread slowly, but 6 yuan per hour of internet costs can not be accepted by the public.  At this time, with Chen as the representative of the businessman has found the endless potential of the Internet, began to touch stone to make a lot of business. First "King of Kings" entered China, followed by the "network of three" listed, they pioneered the Chinese online game market. At the same time, investors are starting to itch. November 2000, the first domestic agent of the "dark light" online, but eventually because the product is immature, briefly after the hot, quickly eliminated.  Even though the first agent is bumpy, more Chen-like businessmen see greater business opportunities. The foundation of China's agent model operation in the 2001, China's Internet entered a period of steady development, the network environment is increasingly fine.  Internet cafes began to spread, the cost of surfing the net down to 2 yuan per hour, to meet the high school students consumption level. In January this year, the "Stone Age" in Japan has long ceased operation of the 2D round of online game products by Beijing Huayi brought into China. It has a lot of bright colors from the traditional mud graphics, plus the fresh cute characters quickly attract the attention of Chinese students.  Hit's King of Kings was pulled to the top of the throne.  Beijing Huayi also became the first successful agent of China's overseas online games.  China online Games agent market in the outbreak of 2001 to 2002, 56K Modem gradually replaced, players began to pursue a higher network environment feeling.  At the same time, the success of the Stone Age has increased the confidence of more investors in the online gaming market, and there has been a cake-making situation in China's gaming agent market. March 2001 Asia Union launched "Millennium", May South Korea online Games "Touch I Generation" listing.  Then, "Dragon Clan", "Red Month" two agent online games occupy the first time China's entire network game market. November, Chen Tianqiao's achievements of the "legend" came.  (Click to see legendary Agent Storm) January 2002, "Magic Baby" on-line, May "Decisive battle", August "Angel", the same month "miracle" ...  Since then, the online game agent began a large-scale outbreak. Everything has its advantages and disadvantages, among many agents, Shanda's "Legend" is a typical success. Only 8 months after the test, 500,000 people were scored at the same time online.  Not only for Chen Tianqiao played a beautiful battle, but also his huge wealth now laid a solid foundation. However, the number of players online and the benefits that have emerged after the legend's launch have left the Koreans frustrated that they have not considered the value that the game might have in the Chinese market. Seeing the escalating cost of splitting, South Korean companies Actoz began to increaseAppetite.  July 2002, the "Legend" of the development of the company Wemade Notice Grand due to the fall in arrears of the original contract, the August grand completion of payment signed a subsidiary agreement, the Korean side to give adequate technical support to make up for the Chinese agent to meet the increasingly serious problem of plug. However, the legend of the plug-in problem has not been resolved, and the foreign version of the leak due to the rapid appearance in China.  A large group of users to decline rapidly, in the request of the South Korean technology to eliminate this situation has not been resolved, the grand once again deducted the Korean side of the divided section. December 2002, Korea will once again Grand Court, January 2003, Actoz unilaterally suspend the contract began to find another agent. February 2003, the grand announcement of independent research and development of the online game "legendary World."  The move is to attract South Korea dissatisfaction, that the game from the name to the game content and "legend" similar to the intellectual property infringement, a paper-like book again to the dock, and the "Legend 3" signed Light pass. Grand start with Actoz break, also for the Sino-Korean online games between the distrust buried the foreshadowing. [Page] agent mode into the bubble period of 2003 years, online games has been a hot topic for young men and women on the streets.  Which game to play, has not been decided by the market, but by the player to choose. Perhaps "Legend" is too successful, created Chen Tianqiao. As a result, more people want to be the second Chen to join the online game of strife.  Between 2002 and 2003, China's online gaming products to South Korea are up to hundreds. South Korean developers have also seen the huge Chinese market since the legend, but have expressed doubts about the credibility of Chinese gaming companies.  Therefore, in this year's South Korea to export games, Chinese manufacturers have to take all the orders. As the competition in the online game market intensifies, the game product becomes the core of the manufacturer, and all the Games in Korea become "sweet and pastry".  Therefore, the overseas agent bubble stage also followed. June 2003, "Peacock King" because unable to maintain the operation of the announcement of the outage, Fujian Haike and South Korea God refers to the cooperation of the "days of war" also announced the outage.  According to CNNIC survey, at that time, China agent 200 balance South Korea online games, which, the beginning of the operation and death of the game has 74, the rest of the future and open the service will be announced to stop operating.  Of course, these South Korean online games to extinction, in addition to agent game expansion, but also the rise of the illicit.  Fierce market competition the development of the game industry is becoming more mature at the end of 2003, South Korea online game scenery no longer, but the European and American Games quietly entered China. 2004, the nine cities successfully copied the grand "Legend", "World of Warcraft" successful introduction, the game company into the peak, immediately become a game company market share one of the three. Of course, the pain that it brought to the city of nine was quite far-reaching. Also exacerbated the domestic manufacturers cranes, the tragedy of the conflict. (Click to see "World of Warcraft" China trip) all the manufacturers suddenly realized that the "boutique"The importance of the game.  But in the years that followed, none of the games could have been as successful as legends, miracles or World of Warcraft.  Until 2007, the "Jin Dance troupe" was introduced to China, the South Korean less than 200 online games, after a long tour of the operation, to 1 million people at the same time online, but also the operation of the company to push the peak of the cause. Despite the passage of times, but the lure of huge profits, the legend of the story again.  The accumulation of many years of Sino-Korean online games between the hidden dangers of mutual trust in the outbreak at this time. July 2007, long Tour network will be listed in Japan, but due to the default "dance troupe" developers T3 huge content development funds, was T3 sued the court.  And the long tour listing plan has been shelved. Shortly after the incident, there was news that nine city opened 40 million of billions of dollars to compete for "dance troupe" agent right. Helpless under, long tour to 45 million dollars to regain the game 2 years of agency rights. The loss of "dance troupe" agent Power of the nine city change strategy to 38 million U.S. dollars in the price of the "Jin Dance group" development company. At this time, the developers have been skillfully won the benefit of the fisherman.  (Click to see "Dance troupe" for the Battle of the Agency) bitter lessons to the increasingly fierce market competition in China's gaming industry tongren caused deep thinking, only independent research and development can bring "profiteering". Although January 2008, by the Grand agent of the game "Djmax" stopped, throughout the year, "Guild Wars", "Jin Orchestra", "Stone Age 2", "Dungeons and Dragons", "Steam Fantasy", "Days of War", "New Tianyi chain" and other agent products have been discontinued.  So that China has once again a small agent bubble. But at this point, the agency's game aborted has not been able to bring about the rise of domestic manufacturers how much blow.  These failures also tell Chinese manufacturers that the agency is no longer the only way to succeed in innovation. Summary today, China's online gaming enterprises have gradually moved to a diversified road, the agent is just a branch of the game company's product line, independent research and development, overseas exports by manufacturers on the product line higher position, become an important means of profitability.
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