The development of the electric quotient is the key to the rationalization of the category

The 2012 electricity market, described by the term "chaos", was not too much, and the savage expansion of the electric business giants eventually calmed down after a large ticket. For enterprises, burning money is only means, profit is the goal, the rationalization of the electricity dealers began around the "profit" industry expansion and excavation. At the end of last year, the Beijing-east, Suning, Gome led several major electric companies have elaborated on the future strategic planning, and profitability has become a surprisingly consistent goal.

Profit is not a slogan, but action is important. To change the most thorough gome online, for example, within a few months, renaming, integration, on-line mother-Child channel ... February 1, Gome game Channel officially on the line, this drastic reform is the electric business enterprises to seek diversification of the development of a microcosm.

Game channel: An important opportunity for electric business to expand

Following Taobao, Beijing-east, when, with the power of the giant's Gome online high-profile launch of the game channel, the industry experts believe that Gome online further promote its comprehensive category of integrated strategy initiatives.

Analysys data shows that the total size of the 2013-15 online games market will reach 250 billion, and its huge potential attracts a lot of electrical business eyes. Electronic Business Enterprise User scale is huge, compared to traditional game manufacturers, the electric business platform can directly user resources and web game through, not only can use the game to enhance the platform stickiness, but also can speed up the flow of cash to earn profits, the other game-related products can also be sold through its own platform directly, the source of profit has diversified characteristics.

Up to now, the gaming industry is still not profitable, but the investment is still growing, in this situation, just into the Bureau of Gome Online for the electric business game field to bring different changes, will be the focus of the industry's attention this year. Relevant industry insiders pointed out: gome online gaming industry targets not only for the flow of cash, to build their own whole-category image may be more important. Unlike other electric dealers, Gome's electrical appliances (000527, shares bar) of the image of deep-rooted, to break the concept of the United States to establish a full line of Gome online electronic business image, only by propaganda far enough, only to let consumers have more hands-on experience to achieve the desired effect. But the game platform just has the good experience feeling as well as the extremely strong user stickiness. Combined with the existing network shopping crowd characteristics, the game channel on the line may become gome online to the important opportunity of electrical.

It's a good plan.

For the electric business into the game industry this step chess, the industry views differ. There are comments that the electric business and the game mode of operation is huge difference, the possibility of profit is very small, but more comments on the game itself concerns. In this respect, Gome online related leaders also expressed his view: Gome online is not the first to enter the gaming industry, but is a more fully prepared.

From the opportunity to see, Gome online selection is very smart, in the interbank operating game channel about half a year to intervene, not only can learn from the industry pioneer operating experience to do enough preparation, and ahead of the main competitors early step in the gaming industry firm footing.

From the user group, the proportion of gome online male consumers accounted for about 64%, while the proportion of men in the net swims 73%. While not sweeping, the conversion rate of Gome's online gaming channels will be higher than in other electric platforms that are more likely to sell women's consumer goods.

in terms of user experience, Gome's online existing purchase/payment platform has an innate advantage in gaming operations. Gome Online-Play games-network shopping cards and virtual props-brand image changes-online shopping for other goods. Gome platform unique game ecological chain can be a good solution to the player's game and other purchase needs, the user's stickiness will be to broaden the online brand understanding of Gome effective means.

It is understood that after the Gome game channel on-line, Suning's game channel will also be on-line in the near future, the competition between giants is still continuing, and the domain expansion will be one of the plays. In this contest, the idea, technology, resources, platform, experience are the focus of contention, only the most prepared "big shot" to be able to sing the play down.

Profit always after exploring innovation

Profit, is the common goal of the 2013 electric dealers, and game channels in the electric business platform on the line is also widely interpreted as a way of flow of liquidity. But Gome Online CEO Handepeng said: "Gome online gaming channel will not simply be the first goal of the flow of traffic." Enhance the user stickiness, so that the brand premium is demonstrated to meet the different needs of consumers in life services, through the whole category of business to promote scale growth is the ultimate goal. ”

In the current market environment, each industry needs plowing to obtain the corresponding income. The construction of the game platform is of great significance to the power quotient diversification, future page tour, hand tour and other games deep excavation will be the key target of the electric business, at the same time how to promote the inherent promotion of electricity, the promotion of reasonable resources to call, and increase the recruitment of game personnel training, and even into the field of game research and development, but also in the gaming industry, the "Focus. A senior electrical business personage said, the electrical business to carry out category expansion is a good thing, but to absorb last year's "price war" lessons, only to market-oriented, consumer interests as the core, can better promote the game industry mining, so as to achieve profitability.

The development of enterprises will inevitably encounter barriers, only continuous exploration and innovation, not afraid of failure to win the market. For the development of the electric business industry, Gome Online CEO Handepeng once said: "An enterprise to maintain the love of your consumers, we must learn to constantly challenge themselves, and constantly innovate." I'd rather die than die. "Enter the game, can be seen as the electric business giants in 2013, another innovation and challenges, although the results are difficult to conclude, but this awareness and spirit worthy of admiration."

Editor: Feng Tags: Power trader gome Web game Profit game Channel

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