The development of the electric trader with single brush damage

This online shopping experience I believe that a lot of people have : A look at the credibility of the second look at sales, three reviews. Sales representative popular, some people gas, Crown shop, evaluation of good quality and reliable. But is this really reliable? With the continuous development of online shopping in Taobao and other online trading platform, there are many "Brush single Legion", after their "click", fictitious high sales and "praise" appeared on some online shop Web page, so many customers choose this shop.

The network "brushes the single", in simple terms, is when the child care, creates the false prosperity, creates the honest trade the illusion. Even in real life, this behavior is rare. But in the network, because the Internet transaction distance, the existence of commodity information asymmetry, difficult to transparent, and so on, when the "network of the Army" child care quickly found the market, the Internet false marketing has become a common cause.

Have "Brush single Regiment" member said, even if the brush line for repeatedly by Taobao blow, they still have more than 300 Taobao customers, more than 100 days cat customers. Taobao shopkeeper also said frankly, "10 Taobao nine brushes," if not hiring the Navy brush single, brush reputation, Taobao shop has no chance. This is actually said, when the Navy "brush single" become an internet marketing of the general ecology, is not only hurt consumers to know the right, fair trade rights, those who adhere to fair, honest, voluntary, and trustworthy market basic standards of business, will also be mercilessly squeezed by the market. The result is that the normal online shopping order is disrupted, consumers face false information can not make the right choice and judgment, business management of the mind are placed in the unfair competition, over time, will also form a "bad currency away from the good currency" of the Internet marketing ecology.

Market economy is the contract economy, and the core of contract economy is honesty. Today, business opportunities on the Web are becoming more and more likely to go beyond the traditional business model of the Web, last year, at the third economic Situation symposium, Alibaba said, "the number of companies with Taobao stores is 9 million, and it is expected that this year's sales account for more than 10% of China's overall retail consumption of total consumer goods." "This kind of situation, drive the network business model to continue to go on the vitality, only good faith." If the network is full of dishonest, not only the communication costs, transaction costs will increase, will hinder people's trust in internet transactions, damage the existing Internet trading development situation.

Dishonest behavior not only exists in the network transactions, but also appears in other network business activities, such as some network promoter by employing the "navy" to "brush" the amount of advertising clicks, creating false data to deceive customers. This calls for us to rebuild the credibility of the Internet system, and build good faith, in addition to rely on moral awareness, but also inseparable from industry supervision, legal supervision and institutional protection. March 15, China issued the "Network Transactions management Measures", which mentioned to increase the "brush list" and other unfair competition behavior supervision. For "Brush List", Taobao also launched a number of large-scale clean-up operations. Public administrators need the power of supervision and the rule of law, so that offenders pay the legal and financial costs, the formation of "Dare not brush" the Internet ecology. Only in this way, the law, industry supervision and self-discipline standards can be set up and perfected step-by-step, we may have a clean, transparent, fair and honest network environment. (Lee)