The development prospect of the search business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to CNZZ statistic search engine market share February share, Baidu is 58%, 360 is 25%, and Sogou is 13%.

Start with market share analysis:

Baidu in China's search market has been a lone for many years, the highest share of more than 80%, now this pattern is being broken, a short period of one year Baidu market share dropped more than 20 percentage points, Baidu also difficult to escape the bad luck, and 360 is to seize this opportunity to attack forcefully, Just a year to become China's search market of the second, the market share reached 25%. During this time Tencent also acquired the Sogou, it and search business integration, resulting in the new Sogou share can reach 13%. Search three-male hegemony of the situation so that, although the strength of the three differences between the very far, is not a heavyweight, but for a while who can not eat who's share, so you can not doubt that the three-male hegemony.

The future development of the companies in my eyes:

From the brand, Baidu undoubtedly occupies an absolute advantage, Baidu is almost a household name in Chinese cities, we this generation of people using Baidu has been a habit of many years. It seems that Baidu is a synonym for search. However, although the Sogou set up for many years, but has been doing nothing, relying on its browser to bring the faint flow of life, seems to have no plans for the future, and Sogou and search the internal integration speed is not imagined to come quickly.

360 search was launched in 2012 on the new search engine, After enabling so.com for its search platform for the main domain name, the current 360 flow from the main source is its 360 browser, 360 navigation and 360 security guards, after more than a year of efforts, 360 search has been able to use the source of traffic to play to the extreme, occupy the search market share of 25%, In the days to come will be brand-oriented.

Perhaps many people still think the supremacy of Baidu search cannot shake, but who can guarantee? Baidu's success is also a few years of time, the next few hundreds years of development variables are very large, not to mention the search engine this new era of industry.

Baidu Advantage: The brand has a long history, almost everyone knows, search technology is perfect, the company is rich in funds, and to search for its main business, put a lot of human and financial resources, and currently occupy more than half the market share, very competitive.

Disadvantage: Users in the future of the Internet access to focus on the computer desktop and mobile phone end, Baidu this piece of the share is too low for the future development is not ideal, even if people know Baidu this brand, will not put down the search box in front of the browser to enter Baidu's Web site to search.

360 Advantages: 360 can be said to be stable control of the user's desktop and mobile phone end, 360 browser is in addition to IE, the highest use of the browser, 360 security guards are divided into computer version and mobile version, are the same industry users with the highest rate of software, and 360 launched a security search for the slogan of the combination of search and security, This can be seen in 360 of the future development of the Internet layout is very advantageous.

360 Disadvantage: Although 360 for the future layout is more perfect, but the financial strength and Baidu is far from the difference, and search technology is relatively imperfect, many aspects have yet to be improved.

Sogou advantages: To Tencent to buy Sogou, Sogou also merged into the Super Empire Tencent, has a strong backing, before the Sogou has been doing nothing, the steady eating to search this bowl of rice, but the market share is still not reduced, if the sogou began to produce what kind of results is also difficult to predict, Let alone Baidu this strong backing support.

Sogou disadvantage: Sogou in the search market is also considered predecessors, but its popularity has been not high, giving people seem to have no feeling, and Sogou this brand makes people feel and search does not have any relevance. Although Tencent has strong financial resources, but search is only one of its many businesses, it is hard to say how much money Tencent is willing to invest to develop Sogou.

See here believe that do search bid friends know what I want to express what meaning it, we all know that the early to do Baidu bid for the majority of companies to make money, and then enter the company to lose the majority of the money. As a company since the choice of search advertising for the company's main business source, it should be at any time to control the search market dynamics, analysis of the future development of the search market, ready to market changes in advance. If you only do one of the search ads, when the market changes can you respond in a timely manner and occupy a certain advantage? Then you are the market after the entry, first to eat meat later drink soup The truth that everyone knows.

I believe that many of the larger companies have their own accounts in many search engines because of the company's development, and of course, because they have enough money to do many platforms.

So I suggest that companies with the strength of funds and intend to develop in the search market long-term development can be based on the actual situation to discuss whether the search market for all-round development. Original address: Http://www.dzswww.com/seo/wzseo/201403/6003.html Welcome to reprint exchanges, thank you to share!