The development speed of internet marketing lags behind the development of Internet

When the social media platform is hot, a variety of marketing accounts began to enthusiastically activity; when smart-phone bad Street mobile internet technology developed mature, app marketing has finally begun; when all kinds of platforms based on mobile internet technology are maturing, we are finally beginning to pay attention to the O2O. China's network technology is developing rapidly, and the network economy is expanding rapidly. However, the domestic backward network marketing awareness and related fields of professional learning, may eventually drag down the economic and technological development.

At the end of 2012, China's network retail sales reached the total social merchandise retail sales of 3%. This is not a very high percentage, but it would be astronomical if it were to be translated into China's vast domestic economy. In contrast, the U.S. net retail sales ratio in 2012 was 6%, and continued to grow. Thus, despite the rapid development in recent years, the growth of domestic electricity business is still huge.

The continuous development of electric business means the growth of network marketing demand. In other areas, due to the progress of Internet technology, mobile Internet application is becoming more and more widespread, internet users are growing, network and daily work, life is increasingly closely linked. With the expansion of social media platform users, people are affected by the network is also increasing. The main position of marketing has shifted from traditional media to network media gradually.

In the last 10 years, the gap between the development of Internet technology and the major developed countries in China has been narrowing. In the new Internet media platform concept, domestic enterprises also closely follow the foreign steps. But in contrast, domestic enterprises are still generally lack of awareness and awareness of the field of network marketing. In recent years, enterprises gradually began to have a search engine optimization (SEO) awareness, but the majority of enterprises on the network of public opinion is still superficial, facing the network of public opinion crisis corresponding also serious lag.

Causes the domestic network marketing development sluggish reason mainly divides into two points:

First, it is the Network Marketing subdivision area more and rapid development, coupled with the development of Internet technology platform and means of increase, on the one hand, the traditional more single network marketing means gradually difficult to meet the actual needs, but also makes network marketing gradually become a complex system engineering;

In addition, China's colleges and universities are still unable to provide professional teaching with the times, leading to the general need to explore themselves in the work or with the help of relevant units of internal training to gradually grasp the concept of network marketing.

Of the above two points, especially the 2nd is of paramount importance. These two issues will be magnified further with the advent of the big data age and the spread of cloud computing concepts. With the increase of people's reliance on Internet, data analysis and data mining will occupy a more important position in network marketing. Due to the lack of professional and systematic education, the gap between the domestic Network marketing field and the foreign related fields will be further widened, and gradually a huge fault of consciousness and talent has emerged in the society, which ultimately affects the national economy.

The problem is that all practitioners in the IT industry need to be alerted. And I also solemnly call for: China's major colleges and universities should set up a special network marketing courses to meet the urgent needs of this network era.