The development survey of mobile Internet in wireless city

In 2012, my hometown GDP just over 77 billion yuan, the city's population of more than 3 million, and urban residents per capita income of the disposable part of the 19827 yuan. As far as I know, urban housing prices are about 3000 to 4000 yuan per square meter.

From the administrative geography and economic aspect, my hometown belongs to the northwest, but from the natural geographical aspect, it is in the Qinling-Huai River, so my hometown can be classified as the ranks of the five-line cities.

Such a city, on some levels, is just the typical representative of small and medium-sized cities in China, but also a good specimen of the study of the Internet ecology of the cities in China apart from the north.

Apple, Samsung and others

From Beijing to Xi ' an, to the five-line city, the iphone's usage and penetration have seen a sharp downward trend.

For the vast majority of people, it is inconceivable to buy a mobile phone for more than One-fourth of the year's salary, and credit card consumption is almost a minority activity because it is landlocked, overall economic growth and consumption levels are limited.

Functional mobile phones seem to have completely died, a few years ago, the streets of Nokia advertising has completely disappeared, the only one can see the figure in the media only Lumia 920 such high-end products.

Basically, Android almost completely dominates the market and users, from supermarkets to only more than 10 square meters of small shops are selling Android products from Samsung, HTC to domestic, Shanzhai smartphone has its own user groups, surprisingly, in my view, the millet and the charm seems to be not common here.

In the high-end smartphone market, Apple and Samsung have become the majority of users of the choice, other brands can get in, and the low-end market in the brand and profit can not actually contribute more.

On the smartphone battlefield, even in this five-line city, I can see that all the advantages are almost entirely dominated by Apple and Samsung.

Surprisingly, the tablet is very popular here, and users seem to be more inclined to the 4.5-inch screen smartphone to meet their needs.

What do users want?

And in anticipation of the same, I saw the user's smartphone on the general installed Taobao, QQ, 360, Temple Run, UC browser such applications.

Most of them are such typical users: Search with Baidu, watch the news on the portal site, pass the time to brush Weibo.

With the help of peas, pods, and quick-use apps to find and install apps using the leaderboard retrace, Android users are busy Root,iphone users are busy escaping-but many of them don't know about jailbreak, or spend hundreds of of dollars to help out.

They do this, more to install pirated, paid apps, and the optimization experience, in their view, is the battery helper, memory cleanup, and security defender software that basically never, and basically won't pay for mobile apps.

In a way, smartphones are more like a functional mobile phone with a lot of computer functions. Most users use smartphones as entertainment tools, and more often, smartphones are game consoles and can be used to brush tweets anytime, and it's easier to see the electronic reading tools of the night. is a video device that can watch the latest movies.

For users of this five-line city, smartphones = game consoles +mp4+ phones.

While we're still arguing for the smooth, platform ecology of iOS and Android, this group of users doesn't have a concept, because most of them basically buy smartphones for 3-4 years, and in that process, They basically don't have much chance to compare other operating system smartphones.

If there is no comparison, what is the meaning of the pros and cons for them? They may be looking at the king's easy reviews, perhaps looking at comparisons and discussions about iOS and Android, but that's just that--at a time like the price of a killer, the so-called user experience is too far away from them.

This five-line city users really care about is that they can see the parameters, or at least sounded to open the grade, so they mind is, the screen in the end how big, the resolution is how high, the CPU in the end how fast, or product weight, thick.

From a certain point of view, Android now relies on a huge hardware advantage to attract users, and for a long time it is the most important device to drive users to buy--and there is no doubt that this will be the biggest obstacle to Apple's continued development in the Chinese market in the future.

The other side of mobile internet

At least in this five-line city, we'll see the other side of the mobile internet.

There is no doubt that Tencent has become the biggest winner in the domestic mobile Internet field, and with almost no rivals who have the advantage of challenging it, Baidu appears to have been in the middle of a war, with 360 of the ability to access mobile devices far more than it could-perhaps within 10 years, because of the relationship between the mobile internet, The domestic internet will have new changes and shuffle.

Price is actually the most important factor to determine the majority of users to buy, for those 30~50岁 backbone consumers, Apple's attractiveness seems not as high as we think, but in the 20-year-old and female user groups, Apple's brand influence and attractiveness has taken on an unprecedented advantage- The most regular consumers are always small white.

Android in this five-line city is a thriving market, including brush machine, accessories, maintenance has formed a complete industrial chain, focused on the 2000-dollar price of the Android Sea can be achieved for the iphone "rural Siege City"? The possibilities are not low.

Games, is the biggest demand of China Mobile internet users, the vast majority of users are in fact the smartphone when GBA, 3DS to use, now the problem is, in online games, page Tour day in the background, how the mobile device has not paid the habit of users to find opportunities.

At least in this five-line city, mobile-side online shopping is still in the bud, because the use of the scene is too limited, and basically do not see the use of mobile payment. In a place where Wi-Fi is painful and difficult to find, the development of mobile Internet depends more on the construction and improvement of real hardware, at which point, perhaps entrepreneurs and practitioners can only pray for the progress of urban infrastructure work.

The Center and centre of China Mobile Internet is still in the East China, coastal and north-wide areas, although the inland region has enormous potential, but the consumption habits, the overall economic level, the Internet environment gaps exist at least 5 years of gap.

In the product trend, China's mobile internet and the United States at least three months gap, and this five-tier city and the first-tier city to maintain a nearly synchronized trend, the application of the development of radiation and diffusion model has been basically formed.

Sina Weibo is not making money now, and it is only a matter of time before the country has a more attractive platform, and only from its penetration and dynamism in the five-line city.