The development trend of electronic commerce from the perspective of Commerce development guidance

E-commerce, as a new type of economic activity, has become an important part of our strategic emerging industry and modern circulation mode. The Ministry of Commerce issued the latest guidance (commercial and electronic hair [2011] No. 375), which is the first issue of the Ministry of Commerce to guide the promotion of e-commerce development of long-term policy planning documents. We may as well explore the future development of E-commerce industry in the important direction.

In the current situation of electronic commerce and the main problems mentioned:

(1) The development environment of the industry continues to improve, as of June 30, 2011, China's internet users have reached 485 million, internet penetration rate of 36.2%. With the increasing awareness of e-commerce in the whole society, Internet users of online shopping, internet payments and online banking have reached 173 million, 153 million and 150 million, respectively, 35.6%, 31.6% and 31% of the total number of users. 2010, China's e-commerce turnover amounted to 4.5 trillion yuan.

(2) e-commerce in various fields of application deepening, in 2010, the National network of retail turnover amounted to 523.1 billion yuan, about 3.3% of the total retail sales of consumer goods, and showed an accelerated growth situation, become a driving consumer demand, optimize the consumption structure of an important way.

(3) The Electronic Commerce Service platform, the credit guarantee, the electronic payment, the logistics distribution and the electronic attestation and so on e-commerce service industry sustained rapid development, 2010, our country electronic commerce information, Trading and technical services enterprises reached 25,000, the third party payment amounted to 1.01 trillion yuan, the total social logistics reached 125.4 trillion yuan, the national scale of more than express service enterprise business volume of 2.34 billion, effective electronic signature certificate holders more than 15.3 million.

(4) There are more problems. System construction lag, market access, service supervision system, credit system, statistical monitoring system is not perfect, infringement of intellectual property rights and counterfeiting fake products, etc., E-commerce applications in the region, rural and urban and enterprise development is not balanced, E-commerce service industry is still in long-term.

Based on the basic principles of promoting integration, demonstration guidance, industry-driven, normative development and policy support, the paper puts forward that by 2015, the ratio of e-commerce in China is above 80%. Application of electronic commerce to complete import and export trade accounted for China's total import and export volume of 10% NET retail sales amount to more than 9% of the total retail sales of consumer goods. To this end will improve the development of e-commerce environment, and focus on encouraging the development of e-commerce services, deepen the popularization of e-commerce applications.

Suggestions, "Twelve-Five" period will be implemented nine key projects: E-commerce demonstration project, small and medium-sized cities and central and western areas of E-commerce promotion project, traditional circulation Enterprises e-commerce application Engineering, rural circulation System promotion project, e-commerce credit system construction project, meat vegetable, liquor circulation traceability system construction project City Community Convenience store e-commerce promotion project, e-commerce human resource development project, international electronic Commerce exchange cooperation project.

In the huge industrial development opportunities and policy support, E-commerce Enterprises will usher in a more rapid development, the transformation and upgrading of traditional enterprises is also imperative, whether you are an entrepreneur, or business planning involved in E-commerce and related industries, the following analysis are you deserve attention and reference:

1. The industry Promotion mechanism of electronic commerce will be further strengthened. Due to the tremendous development opportunities in the industry, the company will receive more financial support in policy support, diversified development and electronic information application services in various fields.

2, the application of E-commerce in various industries will be more extensive and in-depth. At present, the development of e-commerce in many industries needs to be strengthened and perfected. Especially in the service of rural farmers, Western development and other in-depth direction, will be the country's strong support.

3, in the commodity circulation and the expansion of consumption, E-commerce will play a greater role. At present, the traditional business clusters, large-scale shopping malls, wholesale markets, supermarket chains and professional market, such as the construction of commercial platforms are not perfect, in addition, liquor, medicine and other special commodity circulation of e-commerce development will be more rapid, industry security, consumer security has also been more extensive attention and support.

4, E-commerce service industry will usher in a greater opportunity for development. In particular, E-commerce services platform, Technical service platform, intermediary service platform development, at the same time, the provision of E-commerce consulting, information, law, information technology, human resources and other professional services E-commerce service Enterprises will also have greater development space.

5, the role of E-commerce model will be more visible, enhance regional guidance, industry radiation and industry-driven capacity. At the same time, demonstration enterprises will receive more policy and financial support.

6, the electricity business and so on the internet talented person and the specialized training and so on aspect demand will be more outstanding.