The development trend of "web site" in China

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China's internet has experienced and is experiencing a process of development from elite to public. In the early days of the internet, its founders and practitioners were almost regarded as experts. At that time, even people who would be surfing the internet were called "experts", a fetish. But once upon a time, the internet went into ordinary people's homes, adults and children become the Internet "experts." The mystery of the internet has been unveiled. With the popularity of web site knowledge and the emergence of a variety of CMS, especially some ordinary people through the site of entrepreneurial fame and wealth of experience, people have become more and more not satisfied with the internet to do "audience", have their sleeves, put into the ranks of the construction station. At present, China's Earth is setting off an unprecedented upsurge of internet entrepreneurship and Gold rush. In this climax, there is a spectacular phenomenon, is the "web site" of the emergence.

"Web Site" The rise of the people to meet the needs of the Internet, is the product of the market. The internet is a boundless ocean, people want to surf in it, it is very necessary to "guide", especially in China's national conditions. "Web site" just assumed the role. It can be said that the emergence and vigorous growth of web site in China is the inevitable development of the Internet. In this process, some Web site civilization management, always rely on high-quality services to win netizens, become "mobile". Also some web site through the rogue means, illegal intrusion into the eyes of netizens, to seize the user desktop resources, completed the primitive accumulation, the development momentum is aggressive. There are many small and medium-sized Web site unwilling to be outdone, catching up, oath a piece. Look at the Web site, at present there are several features:

One is to strengthen the status. As the Web site is a guide to Internet users, so many netizens have become the starting point of surfing. This is the advantage that many other websites cannot compare. Web site "Surfing starting point" of this irreplaceable position, so that it attracts netizens and merchants eyeball, while ensuring the success of its successful operators larger profit space. Now, no one has argued that the Chinese need to stop the Web site. Recently, the author of the online survey (has not finished) data show that 50% of netizens often use the Web site navigation, more than 80% of netizens believe that the Web site is helpful to the Internet, but also confirmed this point.

The second is the rapid development momentum. At present, the Web site competition white-hot, has become the largest number, the development of the fastest, the participants the most extensive site variety. Web site has a large company, there are small workshops. Its operators from entrepreneurs to self-employed, all over the social strata. If the Internet is a new media, no previous media has so many ordinary ginseng in its construction. Web site to become the Chinese people to participate in the Internet, the most convenient form of sharing the Internet, the development scene is not lively.

Third, innovation accelerates. Without innovation there will be no prosperity of today's web site. 2007, especially since last year, with the Web site competition intensified, its management and management innovation is also significantly accelerated. From single navigation to functional expansion, from interface variation to Web site segmentation, from the public page to personalized customization, from general navigation to deep navigation ..., the site is eight, to adapt and meet different users of various aspects, deep demand, to the depth of the development stage.

Four is uneven development. Although the number of Web site is numerous, but the development is very uneven, large fish, small fish, horse shrimp coexist. From the number of visits, some crowded, some empty, polarized. At the same time, the general navigation is many, has the characteristic, has the vigor less. Overall, the quality of Web site is not much.

Five is the homogeneity of the phenomenon of serious. Many web sites are similar, many Web sites from form to content there are serious imitation, plagiarism phenomenon. The author's survey shows that netizens have criticized this point more. In the past, people often said that the "low-level repetition of the construction phenomenon" in the site construction and development of a very prominent.

There is an oversupply. Does China really need so many web sites? Although China has a large population, the number of Internet users in the world is the first, but because the site of such media Services "easy access", people can easily access to the Service site. As a result, the plethora of site sites, in particular the duplication of the site's presence and low quality development, will inevitably result in a waste of resources and manpower.

According to the survey, the Web site is still very market, is a netizen can not leave one of the Internet tools. Future Web site will present the following trends:

One is the increasingly fierce competition. With the previous years depending on the rogue software promotion, at present, the development of Web site is facing a fierce and more rational competition. On the one hand, the old web site to maintain their status, increase investment, financing and upgrade the integration efforts. On the other hand, some up-and-comer, increase marketing efforts, catching up. It is understood that there are a number of sites have some impact on the Web site Alliance, plug-in promotion and other means of payment, to carry out a marketing campaign, the force of the "Golden brand." In this competition, fish, small fish eat horse shrimp, the phenomenon of the fittest is inevitable. At the same time, due to the low starting point of site construction and the temptation of interest, there will be people to join the team to participate in competition.

Second, on the basis of the continued expansion of the number, will face a qualitative leap. Web site after years of development and the efforts of everyone, has accumulated a lot of valuable experience. On the basis of inheriting and drawing lessons from experience, we are facing fierce competition, and the new battle to seize the commanding heights of Web sites has already begun, and I believe it will be decided soon. In this battle, the Web site may face a reshuffle.

Third, innovation will continue to accelerate. To preempt the battle of the commanding heights of the website is actually the innovation competition of the website site. Web site not only needs to play a good web site classification, referral and management of the traditional basic business, but also need to constantly develop new application forms and projects. Who can take the initiative in innovation, who can lock the homepage of the Netizen. I believe there will be more sites to adopt innovative strategies, upgrade the site to meet the challenges of competition, to open up their own future living space.

Four is the personalization becomes the hot spot. The variety and diversity of netizens ' demands tend to the demand of personalized website. Personalization will become a hotspot of Web site innovation and seize the commanding heights of the killer. Web site should revolve around the needs of netizens to attract netizens with characteristics, to retain netizens with individuality, to avoid the defeat in homogeneity.

Five is the development of space is still not small. Although the site from the number of sites has exceeded demand, but a high level and characteristics of the site less sites. Moreover, China's internet population is huge, more than 200 million, and still growing. A large number of netizens, the diversity of demand and differences will be particularly prominent. These all decided the website station also has certain development space. For small and medium-sized webmaster, I am afraid to be good at the competition to find empty files, active attack, more surprising strokes, can win. Can consider the personalized navigation, local regional navigation, depth navigation, professional navigation and so on, see if you can find ideas to seek breakthroughs. The author survey shows that netizens want to use the site to get more free resources. Therefore, the Web site in the further development and utilization of Internet resources will be very promising.

There is no permanent home page. In the development of Web site, small and medium-sized webmaster I am afraid the most important is to enhance confidence.

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