The development trend of hotel network marketing--bidirectional integration of resources and market

Competition and integration of hotel resources The ultimate goal is to establish a competitive advantage in the hotel network marketing market, so that the two-way integration between resources and markets become the focus of the future, can be foreseen to form three types of integration mode:

One is the downlink (promotion) integration model, is to use the network and system platform to achieve the hotel resources to expand in the hotel network marketing to become one of the leading, representative including the d-http://www.aliyun.com/zixun/aggregation/of Derby 33874.html ">hotelier (based on OTA), Jinjiang de hubs (with the help of the CRS system), the Hims of the compass (with the help of the PMS system), the Tinsia platform (based on the IATA model) of the world.

The second is the uplink (upgrade) integration model, is in the original hotel marketing and management software based on the market promotion in the network marketing market to become one of the leading, the most representative is the recently officially launched China-online (Chang Lian) peer platform, Make full use of the various hotel marketing and management solutions under the stone Foundation system and the sufficient accumulation of hotel resources, for a variety of distribution channels to provide an efficient, low-cost, real-time trading network platform, in addition, do not rule out some in some hotels spontaneously set up a hotel network alliance, through a unified online marketing center to redeploy the resources of the Union Hotel, Gain the ability to compete with other platforms or channels in the marketplace.

Third, the horizontal integration between the resources and the market model, this model will be a link between the formation of a relationship, for example, a number of mature tourism destinations, relying on the destination marketing system platform, integrated localization of various star hotel and hotel resources; With the same star hotel across the regional Network Marketing Alliance, Meet the needs of this star, especially the fixed membership group, the classic tour line as the core integration of different hotel resources, set up a network Marketing Alliance platform, based on some other related attributes, the establishment of the Hotel Network Alliance and its online marketing center.

In the original resources and capacity based on the depth of the promotion and system upgrading, the accumulation of resources to a certain extent to the upstream and downstream industry chain to form a profound change in the future is not clear, there are insiders expected in the next 2-3 years the pattern of competition will be clearly visible.

(Original, initial Eric net)