This article subtitle: "Game Change the World" reading notes
Today, huge and primitive "hunger and thirst" is torturing many of us, but he is not a craving for food, but a thirst for more and better devotion to the world around him: hunger for more satisfying work, hunger for a strong sense of community, and hunger for a more meaningful life.
-from "Game Changing the World"
The product's mission is to solve the problem, to meet the needs. The book uses the word "craving" for 2 words, which shows the urgency of the demand.
Often listen to people laugh Kan: 3000 yuan monthly salary of people to teach 8000 yuan monthly salary of people living, 8000 yuan monthly salary of people to teach 30000 yuan monthly salary of people living.
If we engage in a job that brings happiness to people, there will be no such banter.
Because, more and more people know:
Happiness is not graded, and everyone has the right and way of happiness;
Happiness is not determined by money, the only source of happiness is ourselves.
games can arouse our positive emotions against depression; But we are afraid of games. Jane McGonigal: The real fear is not the game, but the end of the game, the reality began to lose direction. When most games, in particular, China's current stage of the game or products in the big talk about how to use the weaknesses of human nature (such as greed, vanity, jealousy, laziness), Jane McGonigal in a different perspective on the future development of the game, how to use the game to bring people's positive emotions to repair the reality, Extend the positive impact of the virtual world into reality.
to use games or gaming products to fix reality, you must understand-one: the key to the positive impact of the game: 1: The 4 core elements of the game: Goal: The goal provides the player with "purpose". The opposite of the goal is confused, confused will make people miserable, because do not know what to do, do not know how to do. There is a goal, there is action; rules: Limits on how players can achieve their goals. It eliminates the most obvious way for the player to achieve the goal, and drives the player to explore the previously unknown possible space. Rules can release the player's creativity and develop the player's strategic thinking. We do not like simple things, only when we solve the difficult time to achieve the "proud" emotional experience. Rules increase the difficulty of the game, improve the game can play sex and pride, so as to achieve the "heart Flow" realm. Feedback system: Tell the player how far to reach the goal. Real-time feedback is a commitment: The goal is absolutely reachable, and it gives people the motivation to continue playing. Voluntary participation: The player must understand and agree to the goals, rules and feedback of the game. The freedom to participate and to leave is to ensure that the player treats the game deliberately designed to challenge work as a safe and enjoyable activity.
2: The game is "the purpose" of the work no one object, event, result or living environment will certainly bring us real happiness. We must create our own happiness: to engage in hard work and to engage in activities that bring rewards. On the one hand, if we try to find happiness outside ourselves, we focus on what positive psychologists call "external" rewards, that is, money, matter, status, or approval. On the other hand, if we start to create our own happiness, we focus on the activities that generate intrinsic rewards, namely the positive emotions, personal strengths and social connections generated by a strong commitment to the world around us. This kind of self-motivation, self rewarding activity, scientific terminology is called "self purpose". We are engaged in our own purpose because it allows us to be fully involved, and a strong sense of devotion is the most joyful, satisfying, and meaningful state we can experience. We often feel happy when we are immersed in the work of rewarding ourselves. -How to bring positive emotions in the game to a better combination of real life, so that the real change is better, this is the design of happiness-filled products.
II: The 4 major goals of the game (4 secrets to make the reality better): "Play the game, not to escape from reality, but to actively make the reality more valuable." The intrinsic rewards of engaging in "self purpose" activities bring lasting happiness. Jane McGonigal that intrinsic rewards can be divided into 4 major types: 1: More satisfying work
we need to use games or gaming products to ease our frustration, because we often have no progress and no results in our actual work.
satisfactory work always starts with two things: one is a clear goal, the other is the operational steps to achieve this goal. Clear goals motivate us to get started: We know what we should do. and the operational steps ensure that we move toward the target immediately.
People who have played the World of Warcraft know that the main job in "World of Warcraft" is to improve your virtual identity by making it stronger by accumulating more experience, by learning skills and by having more abilities, such as metallurgical potions that increase the upper limit of life and mana limit. Gain more prestige through a team copy or honor in exchange for more powerful equipment, achievement or contribution.
"World of Warcraft's unemployment rate is zero," says Edward Castrono, a top research expert at Wow. ”。 If the goal of World of Warcraft is to perfect the virtual identity, the clear steps include upgrades, learning skills, playing equipment, doing tasks, fighting the battlefield; there are many ways to improve your virtual identity, and you are free to choose whatever you like best to do it.
You can always find things to do in "World of Warcraft" and use your strengths to always find different ways to perfect your virtual identity and get the chance to succeed. And all of this has accumulated, and can see results. That's what keeps us going.
Therefore, to be truly satisfied with our work, we must be able to complete our work clearly. In order to complete the work in a satisfactory manner, we need to see the results of our efforts as directly and vividly as possible. (Positive and effective feedback)
In World of Warcraft, the integral progress bar at the bottom of the game has a clear feedback, and when each level is upgraded, it is fed to us by the light effect. Every skill, such as first aid, can clearly see first aid points. The increase in blood volume and mana is evident when the equipment is changed. These obvious feedback can make us more involved in our work.
2: More assured success
-no one likes failure, and players spend 80% of their time failing, still loving what they are doing.
-"As long as the failure is interesting, we will continue to try and maintain the hope of eventual success." ”
Appropriate failure feedback is a reward. It allows us to invest more and be more confident about our success.
Recently in the Play Hand Tour "Cloud Girl", when the birds touch the clouds and the top, will be very funny voice "I that Go" prompted me, this animation did not let me have the frustration of failure, but feel very happy.
In the face of failure, learning to stay in a state of unparalleled optimism is an important emotional force that we can learn and apply to real life in the game-optimism. Being optimistic about your abilities not only makes us happier in the present, but also enhances our chances of success and future happiness.
-Maintain the right level of optimism for different occasions.
When too optimistic to set the goal too high to achieve, we will have a psychological depression. Only "flexible optimism" can see more success opportunities.
The game is the best sample of flexibility and optimism.
When playing "World of Warcraft", he will guide us to the right place to do the job according to our grade. When the rank is getting higher, the task becomes more and more difficult, the difficulty of the copy is more and more high, and the play is higher.
-Real-time feedback is also easy to learn from mistakes.
When playing app "Sing It", every time you complete a song, there is a marked score, you can adjust yourself according to the score. The higher the score, the more capable, confident, and eager to come back. Constantly challenge themselves.
-Our great desire for success is to share, and we yearn for praise and admiration from family and friends.
3: Stronger social ties
-"Our happiness is completely intertwined with others: family, friends, neighbors ... Happiness is neither a rank nor a verb, but a conjunction, connective tissue. ”
compared with reality, the game builds stronger social ties and creates more active social networks. The more time we spend interacting in social networks, the more likely we are to have a positive "prosocial relationship." ”
social relationships, including love, compassion, admiration and devotion, target others, but make us feel good. Most of the pro-social emotions that derive from the game are not necessarily embedded in the game, they are more of a side effect of spending time playing together.
We are keen on stealing food, and more because we have established contact with our friends through games. Usually because of work busy, or because of the special contact feel unnatural. But stealing vegetables, it is natural to connect us together.
Playing games together can also bring two kinds of very unique pro-social feelings: happy embarrassment, indirect pride.
-Happy embarrassment:
"To beat the people we really like in the game or to be defeated by the people we like, the unique rewards we crave are what we want." More importantly, this experience of public or private banter is what we desire.
We just laugh at others because we feel good, and we accept that we are being teased. But the reason for feeling good is that it can build trust and make us more likable.
-Naches, Indirect pride:
"Naches, referring to the success of someone we teach or instruct, we produce a sense of pride, which ranks second only to" surprise "and" Pride ". Naches's positive emotions make us more willing to help others and enjoy sharing. It encourages us to contribute to the success of others.
4: A grander meaning
"meaning is the desire of all of us to get more: More macro-picture ways to create miracles, more opportunities to leave traces in the world, and more moments of awe and curiosity in the communities or projects in which they belong. “
Ego is a place where the meaning of the father is scarce. To experience the true meaning without contributing something of real value, we must be given the opportunity to make a contribution.
The game mainly relies on 3 kinds of key ways to embody grandeur:
-Shaping the grand backdrop: helping us connect individuals to larger missions
First, the story of the game needs to be the collective context of action, shared by other players, not just a single person's experience.
Second, the player's actions in a collective context need to feel like dedication, and a single player's round of effort must ultimately benefit other players.
For example, the battlefield of World of Warcraft, Alliance and tribal confrontation, is the collective action of all league or tribal camp, in each battlefield, the number of enemies is everyone's contribution. It makes each member of the camp feel that its existence is valuable.
For example, Baidu Encyclopedia to convey the "let the human equality of the cognitive world", "Baidu Encyclopedia everyone can edit", "has been XX users contribute XX entry." ”
-Creating a grand environment: a vast interactive space that evokes curiosity and surprise
The magnificent environment refers to a space that evokes a deep sense of awe and surprise by the extreme scale of one's own.
Grand Environment, let a person have a sense of awe. AWE is when we realize that we belong to something far more ambitious than the individual, which is one of the most enthusiastic and satisfying positive emotions that human beings can feel. AWE is not just feeling good, but also encouraging us to do good deeds.
A grand environment can be natural or artificially constructed. The man-made environment not only makes humanity feel humble, but also empowers human beings to feel the insignificance of the individual, and makes us feel that as long as the together can complete the magnificent unemployment.
For example, into the World of Warcraft main city: Storm City, the kind of magnificent building, evoking the awe of the music, to create a magnificent environment of the artistic atmosphere.
The magnificent environment inspires us to take on ambitious projects because they clearly demonstrate the potential of human endeavor.
-Participate in the magnificent Project: Players in a few months or even years of the same cooperation to start the group activities
Participation in collective activities, devotion to awe, helps us release our potential, live a meaningful life, and leave meaningful traces in the world.
Maslow's theory of human needs "self-esteem" and "self-realization" is a high level of human needs, but the real realization, from the commitment to others. We want people to respect us not because of who we are, but because we do something really important and respect us.
Maslow said a famous saying: Know what you want is not the normal, it is a rare and arduous psychological achievements. “
The game shows us what we really want in life: more satisfying work, greater hope of success, stronger social ties, and the opportunity to participate in the magnificent cause of transcending self.
Games Meet our 4 big desires: more satisfying jobs, more chances of success, stronger community connections, and bigger careers. Let us know what can make us truly happy, let ourselves become better. But how to apply the knowledge of virtual world to real life? How to make our products game to change the real life? This leads to the author's third point: three: The game of the operating mechanism (how to play the product) 1: Full of the present (game of participation mechanism)
the author mentions that "parallel reality games" will become an important link in the development of the game as game practitioners push the game to the positive impact of real life.
's "Parallel reality game" is to help us achieve better in the form of games that are difficult to satisfy our 4 great desires in our daily life.
For example, "housework war" is to play the housework, so that we voluntarily participate in, and gain pride; Also, such as the "expedition of learning" is the only public school in the world to use game teaching, through games to make children feel that learning is full of fun, find their own advantages, And in the activities to reflect their own advantages to make contributions to achieve a sense of achievement.
Some of China's products are also showing signs of playing games, such as "Slimming War", which is a very good parallel reality game, will be slimming game.
game will be based on your weight every day set a certain amount of exercise as a goal of slimming, you can also choose the United States chest, abdominal, hip, thin legs. When you choose a weight loss project, the corresponding project has a lot of sports that can achieve slimming effect, you can choose any of the 1-2 ways suitable for you, as long as you can consume the day's calories.
Each follow a virtual instructor to complete an action, it has a clear sound reminder, after the complete group exercise, the system will tell you how many calories consumed, clear feedback, make you more fulfilling, and more interested in daily exercise. You can also challenge other people online and challenge your friends to lose weight.
game design, so that every day it is difficult to adhere to the thin body movement has become more interesting, but also more willing to stick to it.
authors believe that the excellent parallel reality game contains 2 major factors:
1: Voluntary participation, always have a choice. For example, "slimming war" through the game design, make you feel that it is no longer painful to stick to thin body every day, but an interesting thing.
2: Compelling goals, interesting obstacles and well-designed feedback are also needed. 2: Real-time feedback (game incentive mechanism)
in World of Warcraft, each kill a strange, to add a bit of experience value; Each pill is taken to add an empirical value of the drug; constant "+1", let us see we do everything has accumulated, we do everything is valuable. Not in real life.
Jane McGonigal said that if we do one thing in real life, we can constantly "+1", Let our life upgrade, we will be more motivated. For example, each read a page of books, intelligence points +1, each write an article, intelligence points +5, it does make me more positive to read more books, write more articles.
"Slimming War", in reality, if not to take extreme measures to lose weight, weight loss is a long and slow process. "Slimming War" reminds you to exercise every day, and after a day of exercise, tell you that you've consumed 20 calories. This obvious and effective feedback makes you more confident of losing weight because you can see the results of your daily efforts.
The
parallel reality game represents a fundamental trend in game development: the development of games associated with everyday life. They help us reduce pain and enjoy the real world more.
things that are too hard for us to hold in real life can be made easier by providing challenging goals, such as tracking points, checkpoints, and achievements, by providing virtual rewards. "Let those things that are difficult for us become as inherently rewarding as possible." (4 great Longing) "
3: Alliances with strangers to create a more powerful community (gaming team mechanism)
The community gives people a sense of belonging, integration, and a positive interest in something. The community emerges when a group of people with common interests begin to interact to promote this interest. In order to turn a group of strangers into a community, 2 steps must be followed:
1): Cultivate common interests among strangers;
2): Give them the opportunity and the means to engage in communication and interaction around this interest
adds that there is one important thing in the community: every member of the community should feel that in the process of accomplishing a common goal, TA's presence is meaningful and has the opportunity to contribute to the community.
With the community,
can feel the "community spirit" that anthropologists say. Community spirit is a strong sense of unity, cohesion and social ties, can prevent loneliness and alienation.
The
community has a short and long-term community.
For example the Games Guild, the game Guild generally has a unified goal, the Guild manifesto mentions, the game Guild management will make many contributions for the common interest, the management is generally very united, the cohesion is also strong. Just the current guild products, there is no guild system to do very well, can fully play the enthusiasm of each member. (There will be a special article to analyze and summarize my previous responsibility for the Online Games Guild system and some conceptual design).
a short term community, such as a copy of World of Warcraft. In a 5-person copy, someone plays the role of T, someone acts as a therapeutic role, someone outputs and performs their duties. The output of each release of an action, can see the strange blood volume reduced a little; treatment each release of an action, you can see the team mate's blood volume increased a bit; Effective feedback makes you feel that in this case, every effort you make is contributing to the whole goal. 4: Let happiness Become a habit (gameplay continuity)
"Only know what makes us feel happy is not enough." We must act accordingly and act regularly. ”
"Self-Help is generally not social, but many happiness activities are social." "Positive psychologists have shown that any activity that feels truly meaningful needs to be linked to an ambitious project or community."
Happiness Hacker is the experimental design practice which transforms the active psychology research life into the game mechanism.
For example, positive psychology mentions:
Practice friendly Behavior 2 weeks a week. "Even if we don't know the people we're thankful for, the people we treat, we can experience the positive emotions that arise." "Cruel goodwill" designed through this source of psychological inspiration.
"Cruel kindness" is a good assassination game. On several streets, people who play games kill other players by "flattering" and "smiling". In the street, not everyone is playing the game, the player does not know with him to play the game of others, so must pass "compliment", "Smile" to test. Participate in the game, you can assassinate; For those who are not involved in the game, players can also establish a brief social relationship with strangers. Through the game design, increased the possibility that the stranger socialize, also enables the player to practice the friendly behavior, enhances the happiness feeling.
Therefore, the design to bring happiness to the human product, is the product manager's important mission; to design products that bring happiness to human beings, product managers should first love life and know happiness.
Follow-up, a lot of research "positive psychology."
Always feel that the use of human weaknesses design products, although a short period of time to achieve the goal, but in the long-term development, the real to bring value, can produce a sustained positive, beneficial impact of products, is the long-term development of products.
To encourage each other!
Source: http://blog.sina.com.cn/s/blog_5d14353d010168or.html
