The difference analysis of key words for different search engine rankings

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We all know that different search engines bring the rankings are different, we are mainly targeted at Google and Baidu search engine rankings for optimization, so the same keywords in Google and Baidu rankings are not necessarily the same, but there are exceptions, Baidu and Google ranked consistent situation.

Recently, take my own two websites: special film filming and Nanjing Second-hand house in the keywords test the next Baidu and Google rankings, the results are the first site of the keyword ranking gap is very large, the second site of Google Baidu ranking is very close, these differences are I want to study and you today to discuss the problem.

First of all, first of all, the theme of film production of the site's main keywords are: Nanjing Professional photography, Nanjing Enterprise promotional film, Nanjing Special film filming, Nanjing DVD editing and other keywords, Baidu, such as the key words found, in addition to the Nanjing DVD editing and production of Nanjing Enterprise DVD editors have ranked outside, Other in the Baidu temporarily did not rank, but google this several key words, Nanjing Professional Camera second, professional camera 19th, Nanjing Enterprise promotional film 45th, corporate promotional film rankings have not yet come out, the topic of the shooting of the keyword has not been optimized, Baidu and Google are similar to the Nanjing DVD editor production and the Nanjing Enterprise DVD Editor Production of these two keywords. The site's Baidu and Google rankings are very big differences.

Second, we look at the Nanjing second-hand housing site's main keywords and the corresponding ranking situation. Baidu and Google through the ranking of inquiries, in Baidu and Google first page of the keywords are: Nanjing Second-hand House, Nanjing second-hand housing information. Baidu is located on the second page of the key words are: Nanjing Second-hand House, the difference is the Nanjing rental and rental information in Nanjing, but the two key words, but the difference is not large, in two pages, so their ranking similarity is very high.

What is the reason for the difference between Baidu and Google in the above two sites? Why is the same region caused a very different Baidu, Google rankings?

Through my in-depth research can find the following rules: First, special film filming this site optimization time is relatively short, about two weeks, and Nanjing second-hand housing has been two months, just start to optimize the time is the first Google rankings, Baidu ranked after, but the feature film is the first Google ranked Baidu rankings have not come out, So there is a certain difference between the two. Second, the site belongs to different types of Web sites, one is the commercial service-type website, the other is the real estate website; third, the speed of the impact of the opening rate of a certain difference, the faster the site opened, the search engine in time to crawl the site is very helpful, so Baidu and Google all to the station to be a higher weight.

Only in the optimization process more summary analysis, can obtain more professional knowledge, let the website get better rankings.

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