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The difference between a natural link and a sponsored link
As an obvious feature of search engine sites, they will display two different types of links on the search results page: A natural link list and some sponsorship links.
The natural link list shows those sites that are naturally found on the web that best fit the user's query, according to the algorithm used by the search engine. These sites are listed here without the need to pay the search engine, and if the user clicks on the link, the search engine will not charge the site. In these ways, these list of natural links can be considered "pure" and non-commercial.
The sponsorship link is the opposite: Although most search engines insist on using a "sponsored" word when referring to them, they are actually advertisements. Sadly, a lot of people who don't know much about technology don't understand what the word "sponsored" means, and they don't realize that the links are just ads.