The difference between black hat seo and white hat seo in search engine optimization

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Do SEO to understand the specific way is very important, or when you do a black hat seo do not know that the fruit will have you eat, they can not tell the specific demarcation line, but the following my explanation to you divided clearly to provide help, Lest when your station is punished when still silly insist oneself is do white hat SEO and the fact has already been more into "the following: half step, specific detailed details are as follows:"

White Hat SEO

"White Hat" English for whitehat, refers to those who use formal methods, so that the site ranking natural rise of the SEO technology.

Use "white hat" technology to optimize the ranking of the site, without fear of being punished by search engines, ranking lasting even forever effective. Even if one day the search engine suddenly to adjust the ranking algorithm, the site's ranking is relatively stable.

Selection of white hat seo services businesses, mostly focus on long-term interests, care about 3 years, 5 years after the site can bring profits to the company. After the construction of the website, the flow through the search engine will be endless. As long as the site maintenance properly, site popularity and sales will be gradually magnified, using the site in the SEO advantages, the use of 2-3 years to gradually occupy the market share. Use "white hat" technology to optimize the ranking of the site, without fear of being punished by search engines, ranking lasting even forever effective. Even if one day the search engine suddenly to adjust the ranking algorithm, the site's ranking is relatively stable.

Selection of white hat seo services businesses, mostly focus on long-term interests, care about 3 years, 5 years after the site can bring profits to the company. After the construction of the website, the flow through the search engine will be endless. As long as the site maintenance properly, site popularity and sales will be gradually magnified, using the site in the SEO advantages, the use of 2-3 years to gradually occupy the market share. When your site has a steady profit after ten years, your reliance on search engines becomes much smaller. You don't have to spend so much time on your site every day, and your site automatically brings in a stream of traffic.

Black Hat SEO

Black Hat seo is the meaning of cheating, black hat SEO method is not in line with the mainstream search engine issue policy provisions. Black Hat SEO profit is mainly characterized by fast, in order to short-term benefits of the use of cheating methods. At the same time because of the change of search engine algorithm face penalty.

Whether it is black hat seo or Black hat seo does not have a precise definition. Generally speaking, all use cheating means or some suspicious means can be called Black hat seo. such as hidden pages, keyword stuffing, spam links, bridge pages, etc.

Black Hat SEO Some technical means detailed:

1. Keyword Piling: Keyword piling refers to the site on some Web page to optimize the goal of the target keyword frequently appear, used to increase the density of the web pages and optimize the layout of keywords. Now more commonly used there are in the image of the ALT attribute tag in the stack, title tags, keyword tags, description of the stack in the tag and other headers, such as the end of the page.

2. Hidden text: Hidden text refers to the frequency and density of keywords and keyword piling up the same purpose, the method is different, intentionally on some website page wants to optimize the target keyword color setting and the background color the same, the visitor reads the time is cannot see these key words, But spiders are running code, for search engines will have a certain role, some experts will be in the code and vision are optimized to achieve code layout and visual layout of the double optimization, because the usual white hat for the user experience so the visual layout as far as possible, and hidden text can make black hat layout arbitrary, anyway, viewers do not see.

3. False keywords, this method is also more commonly used, mainly in the tag to add some words that can bring traffic, inducing searchers to enter the site, but the actual content of the page and keywords have no relationship.

4. Hidden Links: Hidden links refers to the Web page without affecting the appearance of the premise of the other pages to add to the target optimization page hidden links, so you can improve the link score to change the search index.

5. Website address Redirect, we certainly have such experience, search to a website when go into another site, this is mainly through the jump technology to achieve, often jump to a profitable page.

6. Hidden pages: Hidden page refers to different visitors to return to different pages, the spider came to let it see the real content, the searcher to enter the profitability of the page.

7. Mass, this is a more commonly used method, mainly through the Forum garbage reply group top and blog message board Mass and so on, in fact, this method is not good, the quality of junk links is not good, is easy.

8. Site mirroring, by copying the entire site or part of the content of the Web page and assigned to different domain names and servers, in order to deceive the search engine on the same site or the same page for multiple indexing of the behavior, this is why some sites are not authorized to do not authorize the site image of the reasons, two of sites A similar high will inevitably result in the impact of your site.

Grey Hat SEO

Grey caps are free between white hats and black hats! Generally, the black cap is used in advance, and then it is changed to white hat after stability. But most of them are sometimes white hats and black hats, both of them!

This is my understanding of their hope to be able to help many SEO, especially rookie level of SEO, we must distinguish between the consequences is very serious.