The difference between fast rankings and long term stability

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For the site ranking different SEO personnel understanding is different, many people in the keyword ranking will always require a quick ranking, as far as possible to shorten the keyword ranking cycle, but ignored the long-term stability of this factor, shorten the cycle of course is the result we want, but if the pursuit of this factor, Web sites tend to have a short-lived result, compared to the former long-term stable ranking can get more stable flow, further improve our conversion rate, this is what we should pursue, for the site's rapid ranking and long-term stability in the operation is there are some differences, today to share the difference between the two.

The difference of cost

1. The cost of creativity

If we choose to make differentiated creative content for the site, then our keyword ranking will be relatively long-term and stable, with creativity and content to meet the needs of the site can let us in the industry to provide users with unique value and differentiated content, while we do the cost of creative content is relatively high.

If we do not choose to give the site a differentiated creative content mining, then our site ranking is relatively fast, but not stable, because the content of our site for a long time relative to the user is no value, did not form for the industry user viscosity, So fast rankings are also relatively low in cost requirements for differentiated creative content.

2. Human and resource costs

A lot of people would choose black hat to choose a quick ranking because, the cost of manpower and resources is relatively small, such as doing content they only need the locomotive of the bulk collection can produce a lot of content, rather than to find a special editor to write original, which will save a lot of manpower costs, At the same time these daily collection of updated content is able to make the site has a short-term ranking.

And we don't choose black hats for long-term stability rankings, we need long-term and stable to update some content to meet the needs of users, so we need to find specialized editors to do content, as well as outside the chain, we need specialized outside the chain of personnel and through systematic training to do relatively high-quality outside the chain, And fast ranking only through the purchase of links to directly complete the construction of the chain, long-term stability relative to the rapid ranking of human and resource costs are relatively high.

Ii. the difference between speed

1. Website Optimization speed Difference

In fact, the site's normal optimization speed difference is not obvious, in the optimization operation many people like to take shortcuts, always want to do the operation of the next day will immediately get ranked, such as a lot of people find an operation to upgrade the rank he immediately go to bulk operations, and generally such cases are cheating operations, This is also very harmful to the site.

And to seek stability rankings, we should think about our optimization operations, is conducive to their own users or to facilitate the search engine, if the benefit of users in the first favor of the search engine in the second place, then our optimization operation for the long-term ranking of our site stability is very advantageous.

2. The difference of the number of keywords in the website

If we use black hat means to do that short-term can be driven by a large number of keyword rankings, mainly by giving the site keyword short-term links to point to, so that the keyword in the short term has a higher weight, such a method produced by the role of the green rose in front of the 2.0 has dropped a lot.

And we do stable long-term rankings, the beginning is generally to three to four core keywords to optimize, access to the flow after the continuous adjustment in the station, including the extension of long tail keyword, break through our traffic bottlenecks, more traffic and stay time will make our site ranking more stable.

Iii. Differences in life cycle (content and chain)

This is already clear, short-term rankings and long-term stability of the content and the outer chain life cycle is very obvious, short-term rankings do most of the content is collected outside the chain is also through cheating, such content and the chain life cycle is very very short.

And the long-term stability of the content is to meet the needs of users, but also creative, such content life cycle is very long, because there will be users to browse or even forward collection, our outside chain is also able to guide the flow of high-quality outside the chain, long life cycle of content and the chain will make our ranking more stable.

Summary: Long-term stability ranking compared to the rapid ranking although in time will be relatively long, but we can obtain relatively stable flow and conversion rate in the latter, but also for the site is advantageous, the site will not be cheated by the search engine punishment, such as the site (http:// Www.51shiyanji.net long-term stability ranking is my pursuit, I hope that the majority of webmaster in doing keyword ranking, more consider the industry users, do long-term stable ranking rather than through black hat to do short-term rankings.