The difference between mobile internet and traditional internet

Mobile Internet is different from traditional internet, the traditional Internet pay attention to the flow of cash, and mobile Internet is pay attention to the user to become present. On the mobile Internet, the value of the large flow of a single app is reduced, but its accumulated user system becomes the most important asset.

The difference between traffic and users is that traffic is a lot of people from your product every day, but you do not know who they are, you do not know whether they are male or female, is cock silk or Gaofu. And the user is a family name, can locate their behavior characteristics of a group of people. If you use some data algorithms to locate, you can do a lot of accurate classification of these users, this data will be an Internet enterprise's most valuable asset.

Because the mobile phone screen is small, the original PC on the kind of flow on the way, to the mobile is no longer suitable. On the PC is a very common window ads, on the phone is very annoying users. More popular banner ads on PCs have become inefficient on the mobile internet.

We from the world mobile Internet market more developed countries, such as the United States, Japan, the development of mobile advertising has encountered bottlenecks, the traditional mobile advertising market space is not as big as people think. This is because in such a small mobile phone screen, and then to use the same as the PC on the extensive, very traditional way of flow, will make users disgusted, eventually become inefficient.