The difference between network Word-of-mouth marketing and social media marketing

A share of the previous article is "Word-of-mouth marketing KPI who will decide?" , explains the difference between Word-of-mouth marketing and http://www.aliyun.com/zixun/aggregation/38584.html, and the factors that define performance at present.

IWOM&SMM has always been a very vague concept for many people, we see some people on the Internet that I am engaged in word-of-mouth marketing, some people will say I am engaged in social media marketing, what is the difference between it?

Therefore, in view of the current network of Word-of-mouth to share with you the IWOM and SMM I know;
IWOM: Network Word-of-mouth Marketing, full name (Internet Word of mouth);
SMM: Social media marketing, full name (Social media Marketing);

Some netizens said I often on the net to steal friends of the dishes, and every day to do "repeat things";
Some netizens said I am on Twitter every day and the frequency is very high, because I can see the latest some information and friends dynamic information;

These user behavior is to use social media (popular understanding: Blogs, podcasts, QQ, BBS, etc.) to the interaction between people, as network marketers, we can rely on these media for the way of marketing, this is the social media marketing (popular understanding).

A said: I bought a xx brand of clothes is very good you see, B said: Very good ah where the price how to buy my size? ；
A said: I bought some creative small ornaments on a website how? B said: It's fun and fun. URL sent to me ...

The above user behavior is through the user of the product (virtual things) after the experience of feedback information, affect more people these people and the communication of the main relationship is a higher degree of trust so that slowly formed a spread of the ecological chain State,

As the network marketing personnel, we through lets the user experience the product to obtain the information to carry on the marketing way, this is the Word-of-mouth marketing (popular understanding).


Summary, Word-of-mouth Marketing is based on the user 8201.html "" > product experience after the information collection for many times marketing, and social media is based on a valuable medium for marketing is also a link in word-of-mouth marketing.

Some teams and companies claim that the social marketing and Word-of-mouth marketing in different directions, its essence is not much change, most in the form of communication above will have a difference, the purpose of only one, through the user's mouth to carry out the brand.


The above only represents personal views and suggestions, welcome to share and make valuable suggestions.