The difference between SEO and SEM

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If you occasionally hear people talk about SEO and SEM, you can actually get a really reasonable conclusion. These people do not really understand what is SEO or SEM, they are not alone, most people on the difference between SEO and sem know nothing. In fact, SEO and sem have a lot in common, which is far more than everyone knows. In order to derive the most benefit from website optimization, SEO and SEM should be a two-pronged approach, not one of them.

Back to the primitive

First of all, to clarify what SEO and SEM is, is to understand the meaning of these abbreviations. SEO is search engine optimization, and SEM is search engine marketing. So they are different. Not necessarily, this is indeed a lot of people wrong place. SEM consists of different methods and strategies for promoting the website, in other words, SEO is part of the SEM. In fact, SEO may be the most important SEM method used today.

Now, probably understand why SEO and SEM controversy is a bit silly. It's kind of like asking the hand and forefinger, which is better? SEO and SEM need both, then what is the difference between them? Using the two together will make your online business successful. However, in order to better understand the difference between SEO and SEM, let's delve into it.

SEO and SEM

SEO basically as a tool and strategy to optimize the site, most of the tools to keyword-centric design, so that it can let search engines included faster. This includes the belief that Web pages have rich keywords, put keywords on title and site domain names, and name Alt tags for site images are also used to optimize.

Unlike Seo,sem, focus on other methods: marketing the site as a whole. In other words, SEM looks at methods other than search engines that make your site more attentive, including submitting articles to relevant catalogues and magazines (a bit like I'm publishing the translated articles in A5) to a website that joins different communities and forums. Audio-video marketing through such as Youtobe website is also an important marketing way, the use of click Ads is also very popular SEM strategy.

Not SEO and sem debate, but whether the two can only take one. Technically, but leads to a single overall marketing strategy. Focus solely on search engines and rich keywords to reach only part of your potential marketing.

Similarly, if you rely solely on submitting articles, social networking sites, and clicking on ad Marketing, you will not expand the market. A comprehensive marketing plan requires SEO and SEM, and you should consider how you can combine the two organically to make your online business better, rather than the other.

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