The difference between short term promotion and long-term marketing of keywords

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Keyword Short-term promotion is mainly used in news and some sudden, accidental information promotion, the main promotional carrier is news advisory platform, such as: CCTV fire, 09 Spring railway tickets, xxx terrorist attacks and so on! And the long-term marketing model generally for the more popular and in a certain period of lasting value of the keyword, The main carrier of this kind of keywords is e-commerce platform products, corporate brands, including some with the industry representative of the vocabulary, such as: Car market, real estate, online chain stores, Mercedes-Benz stores, etc., due to the emphasis on cycle length, The value of the persistence of different characteristics determines the short-term promotion of keywords and traditional long-term marketing is very different!

After the author's practice summarized as follows:

The key method of short-term promotion is to do (fast, quasi, Qi)

1, the rapid collection of direct information (news can best reflect: time is money, efficiency is life).

2, the theme is clear and simple and clear (since is the contingency of things naturally to ordinary netizens to see it).

3, the full collection of relevant information as a content extension (mining news outside the information).

4, for the consultation can add their own comments (the original copy, in addition to not be search engine like outside, but also let readers feel read tired).

Long-term marketing key is to do (continuous improvement, long-term adherence)

1, keyword popularity (popular vocabulary is also the most accepted by netizens, the most popular search engine).

2, long-term tracking and improve the expression of keywords and optimization model (the more intense competition, the details more decisive success or failure, effective improvement and adherence is particularly important).

3, insist on good keyword Exchange (effective exchange can increase the external click while also can increase the weight of words).

4, the use of a variety of marketing models and promotional channels (words are dead, people are alive, methods more than one, all roads to Rome).

5, the accumulation of brand vocabulary attention (vocabulary change frequently is to do hot keyword taboo, accumulation is the most important).

At last

Links are 2 key words to promote the key! Excellent external links can make your information quickly spread, you can also let your keywords in search engines to rank a good place!

Many situations are difficult to grasp in the process of operation! But the general method is ça! More observation, more hands-on will always be harvested.

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