The difference between uppercase and lowercase words that contain English letters

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People say that the details determine success or failure, SEO should be so, but now deep experience. A small detail is not good, may affect your SEO will be very big. It may seem alarmist to say this, but if you look at the following, you may change your mind.

Do not know how many sites have English abbreviations in the keywords, but have you ever thought of the English abbreviation of the keyword is good, or lowercase good? This may be no one to pay attention to, it seems not all the same, this is a stylist, in order to be able to more vividly illustrate, please look at the following two map:

The keywords (LEDs) in this figure are uppercase

The keywords (LEDs) in this figure are lowercase

Here I declare that the above two graphs are all data from one of my websites, and the data collection of two pictures is only 10 minutes apart. Why there are two different results, mainly because my previous site title and keywords in the LED are all uppercase, yesterday I found that there will be a problem in uppercase, so immediately the whole station all the upper-case led to lowercase led. But when I have all changed to lowercase, and then use webmaster tools to query a look, uppercase led advertising cars, led mobile advertising vehicles, led advertising vehicles are ranked, and changed to lowercase, Baidu all the keywords incredibly are not ranked, this is why? What's the difference between a case? To believe or not to believe, The difference is that big. In fact, this is a user search habits analysis. Because the search led advertising car people are generally not proficient in the computer, so they are in the input, always go to switch input method, instead of directly to click on the keyboard caps look this switch case key. So I summed up, peer search led advertising car more people, and real users search led advertising car more people, this is also I want to my site all the upper-case led into lowercase led.

Tell you a secret, your keyword is determined to be uppercase or lowercase, only a tool can be seen, that is Baidu related search and Baidu Drop-down box, this also verified my conclusion:

Everyone look, I search in Baidu is uppercase led, and the relevant search words appear all lowercase, so you can take this as the main reference. The same method also applies to our SEO industry. From the figure below can be seen, Baidu search lowercase seo is to be greater than the search capital SEO people.

So the case of a keyword can affect our keyword ranking. This is consistent with the full matching principle, if the user search for lowercase keywords, and your site is capitalized keywords, then will certainly have an impact on your ranking. SEO details are important, details determine success or failure.

This article by Cheng Media led advertising car http://www.ledche.net/original offer, reprint please respect original information.