The difference between using Site Directory and sub domain to build station

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Many enterprises like to use the level two domain name, because the level two domain name looks more pleasing than the directory, more cock. We are all visual animals, which is understandable. But if we take into account the optimization of the site, we have to weigh it. Because compared to the site level two domain name, the site directory can be faster, easier to get the weight of the first page pass.

Weight comparison

Baidu in "Baidu Search engine Optimization Guide" inside wrote such a paragraph: choose to use a subdomain or directory to reasonable distribution site content, the site in the search engine performance will have a greater impact.

Baidu said the words always need to be screened, make the essence, to its dross wise choice. But the above words, is Baidu's heartfelt, no slightest false, affectation, fraught suspicion.

Sub-domain name is equivalent to a new station, although not alone, the situation is better than the ghost ghosts, but in the same time, the site's directory more inherit from the site home more weight, so there will be better ranking performance.

People in the situation of ancient Judah, who know the hero is white body! Baidu, Google, search, Youdao and other search engines are the same, also have a pair of snobs. Baidu's snobbery in this regard is particularly prominent. For the bad birth of the site (new station, no background of the site), must go through the strict Baidu check, and so after the audit period, will begin to have the weight, will start to get a better ranking.

For their own snobbery, Baidu did not cover, the performance of magnanimous. Baidu in the Search Engine optimization guide gives such an explanation:

A Web page can be ranked in front of the search results, "birth" is very important, if from a site with a higher weight of the site, the row to the front of the possibility of the greater, conversely the smaller. Usually the main site weight is the highest, the subweb will inherit from the main site a part of the weight, the number of inherited, depending on the quality of the subweb. Before the content is rich enough to be a standalone site, the content is placed in the next directory on the main site to get a better performance in the search engine.

Sub-domain names can inherit the right to pay attention to the quality of their own depends. So what are the criteria that affect the quality of a subdomain? In other words, when is a subdomain better than a directory?

Comparison of optimization difficulty

1. Pre-site directory can better inherit the weight of their own website, content collection, keyword ranking can be better to achieve results, but also can be very good to enhance the content of the site itself, enhance the overall weight of the site, the site itself to form feedback, and the site itself is "a proud, a loss of all" situation. Because in Baidu search engine directory weight is lower than the weight of the top-level domain name, in the latter part of the optimization ranking upgrade is more difficult (except for large sites), so in the late ranking optimization does not prevail.

2. The use of sub-domain name to build a station, in the view of Baidu, such a site is a new station, is to optimize a site, can not inherit the weight of the top-level domain name site, in the optimization of effectiveness than the use of directory stations more slowly, also can not form a feedback site itself. But because is the top-level domain name, the weight concentrates in the website homepage, optimizes in certain degree after, the rank optimization can carry on better.

In short, both have their pros and cons.

Other comparisons

1. Use the Site directory to build a station, if the site server problems, the site is punished, etc., then the site directory will undoubtedly be affected, the server problems site directory can not be opened at the same time, the site will also be punished directory impact.

2. Use the sub domain name to build the station, will not be affected by the main domain name, is an independent site.

Two prerequisites for using a subdomain

1, the subdomain content is rich enough.

Use the table of contents before the content is rich to be a stand-alone site (a subdomain is a stand-alone site). And so accumulated rich enough content, and then converted to the form of subdomain.

2, the content of the subdomain and the home page of the difference is large enough, the degree of relevance is not high.

The difference is big, the relevance is not high content if put in the catalogue, will dilute the theme of the website, and from lead the search engine's misjudgment. and placed in the subdomain, you can remove this worry, but also can help search engine better understand the theme of the site.

If the subdomain has more than two features, then it is recommended that you use a subdomain instead of a directory.

Two points to use for sub-domain name considerations

1, do not abuse the subdomain.

No rich content and misuse of a large number of subdomains, will be the search engine as a cheat behavior and be punished. In particular, Baidu announced a crackdown on the site, the quality of the site is not high content of the site is easy to engine search engines punishment.

2, the child domain name and sub domain name between the content do the right, separate from each other.

Content exactly the same article, do not appear under the sub-domain A, but also appear under sub-domain B. In the eyes of Baidu, these are repeated content, one, Baidu may refuse to include, and secondly, Baidu will take to heavy operation, and error included is not your expected neutron domain name under the article.

Before the wisdom is so, now made a change, a lot better.

Compared to the subdomain, the directory is much simpler. In the use of directories or subdomains to build stations, in the SEO site, A5 and seoshy is a typical example, A5 mostly use subdomains, and seoshy use the directory. Article First A5, reprint please indicate work eye lamp http://www.n6188.com/category-7-b0.html, reprint please specify!

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