The difference between whole station optimization and single keyword optimization

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The difference between whole station optimization and single keyword optimization

Usually most people think that a few key words can be ranked good location is SEO, in fact, search engine optimization If it is simply the Keyword page optimization, then search engine optimization does not exist any great value. Can say so, if a single to fight for a keyword or a few key words, for product marketing can only say that some help, can only say that has mastered the number of potential customers in this industry, because in the hot product name home also has 10 locations, where you will lose a part of the opportunity, The reason is because of competition, furthermore, the industry can not fully use these keywords can be summed up. Of course, according to the Chinese people's search habits will also produce a lot of unexpected long tail keyword exists, these are keyword optimization can not take care of the comprehensive, so it only mastered a few percent of the industry potential customers.

Through our years of practical experience, we want to give customers a number of long tail keyword, for you to achieve more direct online marketing or other economic purposes. Simply put, the so-called long tail theory is that when the distribution of goods in the display of venues and channels is broad enough, the cost of production has plummeted so that individuals can produce, and the cost of goods sales sharply reduced, almost any previously seemingly low demand for products, as long as there is a sale, will be bought. These demand and the low volume of products occupy a common market share, can be compared with the market share of mainstream products, or even greater.

In the search engine optimization work, the long tail theory most obvious performance is the keyword choice.

The trend is that more and more SEO companies will not allow customers to limit their time and energy to the main target keywords, but will spend a lot of time to help customers to expand the keyword. These long tail keyword users are more likely to be converted into paid customers.

For example, three individual search for three keywords, "gift", "Xuzhou Gift", "Xuzhou special gifts." Statistically speaking, the search for "Xuzhou feature gifts" than the search for "gift" of people to become a customer's probability is much higher. Because it is obvious that he has been looking for specific services, and the search for "gifts" people may want to find business gifts, advertising promotional gifts and so on.

Through many of the whole station to optimize customer site traffic analysis found that, in the absence of optimization, the number of site pages (and most pages are included in the search engine) of the mining potential client rate is much larger than the usual few pages of the station, small site only a few pages, if there is no specific keyword words, Then its role is very small, for those larger site implementation optimization will soon find, the flow of a sharp turn over a few times, usually the emphasis here is not a single keyword flow, but the number of unknown industry-related long tail keywords, and the birth of these keywords is not expected, such as fortune-telling site, Who can think of customers to search "the most professional blind fortune-teller," but there will be more potential customers.

Overall station optimization and keyword ranking in SEO difference

Optimization of the whole station is to optimize the overall structure of the site, the structure refers to: "The internal chain structure between the site, the layout of the plate, related content and so on." To say the keyword ranking is a bit like the previous Web page optimization, relatively simple, but also the whole station to optimize the need to use, to take into account. For the site to do the whole station optimization and can not deliberately guarantee the rise of certain keyword rankings, if a successful whole station optimization, can guarantee is the site's marketing effect greatly enhanced, occupy the dominant position in the website promotion. and keyword rankings, also do not have too much to explain what, as the name implies is a certain page of a keyword ranking rise, its technical content and its value and the whole station optimization is not comparable.

The pyramid model of SEO success (the SEO Success pyramid). This model mainly summarizes the whole set of SEO project to obtain the success of some supporting conditions, and summed up into a pyramid model diagram.

Generally from the following aspects to help implement the whole station optimization scheme

Competitor Analysis

The marketing process is more targeted by analyzing the competitor's website, determining the marketing target and the target users ' contention scope.

Keyword planning

By analyzing the target users ' search habits and key words demand, the key points for the keyword range are determined, so that each input is more effective.

Website column and content optimization

Based on the choice of keyword range, according to the site transformation cycle theory, optimize the site columns and content, so that every important page has the opportunity to get good natural rankings.

Website structure and layout optimization

Through the site structure and layout optimization, so that the site is more friendly to search engines, expand the site in the major search engines included in the volume, there are more collected, there is a better chance of ranking. At the same time, by improving the key pages, improve the conversion rate of the website, add more orders.

External resource optimization

I said I was not good enough, but also need others to say hello. External resource optimization is the use of our large number of alliances and partner sites, so many sites say hello, this not only increased the popularity of the connection, but also increased visibility.

Search Engine Collection Optimization

Through the Web page weight loss, site map, search engine submission and other means, so that search engines faster, more sites included in the Site page.

Search Engine Click rate optimization

In one search, the searcher makes a click choice within 5 seconds. At the same time he will usually take out 30% of the time to see the title, take out 43% of the time to see the summary, title and summary copy of the good or bad directly affect the click Rate, through our title and summary of the careful optimization, can get a higher user clicks.

Website Conversion rate Optimization

In the internet age, searchers become less patient, and when a searcher opens a Web page, if he doesn't get what he wants in 10 seconds, he quickly chooses another site. Through the key pages of the site friendly treatment, can greatly improve the conversion rate of the website.

Effect tracking, statistics and reporting

No one can make a perfect plan, through the effect of tracking and statistics, we can timely grasp the search engine marketing effect and the number of different keyword referrals, and continuously optimize the marketing process, so that every investment of customers have a reasonable return.