The difference of search engine marketing in different countries

There are three conclusions on how to enter the Japanese market, as well as its SEO and AdWords in different countries there are no different problems.

1, different countries major search engine market share is different, to combine the product and its consumer groups specific analysis. For example, it engineer groups like to use Google, even in Japan, their groups are mainly using Google.

2, the English Department of the major search engine SEO methods are not very different, the difference is large in the non-English-speaking countries, such as China, Japan, Taiwan, Korea, Finland and so on. In particular, Yahoo Japan, the SEO optimization of its methods and procedures vary greatly.

3, whether it is AdWords or SEO, different countries and regions, the order conversion rate is different, Europe and North America conversion rate is higher than the Asian region, especially in England, the order conversion rate is almost the highest in the world.

Attached to my book "Google AdWords Marketing-Network business Success" in the relevant chapters as a reference

1.1.2 's Search market

Network marketing is inseparable from the use of mainstream search engine as a platform for advertising, targeting different markets for accurate keyword advertising can help you spend the least money to get the most marketing results. Search engine Marketing (SEM) is the use of search engine influence, we want to promote the information in the user using the relevant keyword search to get the top results, its means usually have two kinds: one is to buy major search engine keywords ranking; second, through SEO technology to get the natural ranking of the front.

Search engine Marketing (SEM), the first thing is to understand the search engine, especially for potential customers to use search engine information. If you are a multilingual global trader, the preferred search engine is Google, because Google's market share dominates in most countries. But in some languages, other search engines, such as the Chinese search engine market, Baidu's market share of more than 60%, while in the Japanese search market, Japan Yahoo occupies more than 60% of the market share, as in the traditional Chinese domain, Yahoo's market share of more than 50%. Google is less important in these markets. Similarly in the Korean market, Naver is Korea's largest search engine, the market share of 77%, followed by daum.net, market share 10.8%;yahoo! The market share of South Korea is only 1.7% 4.4%;google.

In 2007, comscore published data showing that the top five search engines are: Google, Yahoo, Baidu, MSN and NHN. They account for market share as shown in table 2-1.

Table 2-1 Global 5 major search engines accounted for market share

Ranking

Search

Market share

Mainstream market

1

Google (Google)

40g

The United States and Europe

2

Yahoo

14%

The United States, Japan, Taiwan

3

Baidu

5.4%

China

4

MSN (Microsoft Company)

3.6%

United States

5

Naver (NHN Company)

3.3%

Korea

The world's Internet users are averaging 1.4 million searches per minute, most of them through Google's search engine. The survey showed that in August 2007, Google completed more than 37 billion Internet search, accounting for about 60% of the total search, Yahoo 2007 completed 8.5 billion search, ranked second in the world, Baidu ranked third, completed 3.3 billion searches, Microsoft only 2.2 billion search ranked fourth It's worth noting that NHN, from South Korea, ranked fifth in a stunning 2 billion-time search. Koreans on the local search engine "