The difficulty of foreign trade enterprises ' foreign business talents

Why do enterprises not recruit satisfactory e-commerce foreign trade talents? Why does the company's foreign trade personnel change jobs?





< e-commerce world >-Sinorama reporter Zhou





December 1, 2007, the first China International Auto Parts Exhibition was held at the China International Exhibition Center, and an Exhibitor representative told reporters that he decided to leave the company at the end of the show immediately.





"In fact now for our foreign trade personnel, to participate in the exhibition will waste a lot of time and energy." And I am more optimistic about through the network to do foreign trade, but our company's boss is only focused on traditional sales methods. He shrugged helplessly, "so I only chose to leave." ”





It is clear that the real reason the foreign trade officer decided to change jobs is not the salary treatment that the enterprise usually thinks, but the contradiction between the development of the enterprise and the personal development. But even after he did leave, the business wouldn't know.





in fact, how many enterprises understand the real cause of the plight of the foreign trade talents of their electric dealers?





Foreign trade enterprises do not recruit people





many small and medium-sized enterprises find that when they recruit e-commerce foreign trade personnel, a vacant position will often remain for six months, or even longer. What is the reason why the enterprise can not recruit satisfactory talent? Zhao Xinjun, general Manager of Foreign Trade Excellence Network. As a professional for the small and medium-sized enterprises to provide foreign trade talent recruitment solutions, general manager Zhao Xinjun since 2003 has been very concerned about this issue, in the understanding of a large number of coastal provinces of enterprises, Zhao Xinjun that the first enterprise recruitment channels exist problems.





As we all know, companies recruit generally through the online talent market or online recruitment site, but in fact, these two channels are difficult to help SMEs find their desired foreign trade personnel. Because E-commerce foreign trade personnel belong to the shortage of talent, a little qualified foreign trade personnel before leaving the "under", and due to the familiar with the network, even if "under the" still have no landing, they will also choose the online recruitment of the fast form.





and recruitment sites are generally divided into national and local Web site two. such as worry and other national recruiting websites, mainly for Shanghai, Beijing and other one or two-level city white-collar workers, such as Zhejiang Talent Network, such as the local comprehensive recruitment website, due to the geographical limitations of the original candidates are very limited, and the power of foreign trade personnel is very few, coupled with local characteristics limit the flow of foreign trade personnel, So the chances of finding talent are slim. In fact, the foreign trade personnel's regional mobility is very strong, in the 150,000 talent pool of foreign trade talents Network, 30% of foreign trade personnel often flow between different cities.





from this point of view, small and medium-sized enterprises do not really recruit e-commerce foreign trade personnel channels, but the problem is even more prominent is that many small and medium-sized enterprises do not know what they need what kind of dealer foreign trade personnel. "Many companies say that recruiting foreign trade personnel is a good and experienced foreign language, in fact, this view is not very correct." "Foreign Trade Excellence Network general manager Zhao Xinjun said:" The real foreign trade personnel for the enterprise is the best talent. ”





Jiangsu flourishing Air Conditioner Co., Ltd. in the process of recruiting foreign trade talent, the beginning of the industry experience as the standard, however, an experienced foreign trade personnel quickly left the company, into a larger foreign trade enterprises. "Foreign language proficiency and experience are important, but companies need to pay attention to each other's professional values when they examine talent." "Zhao Xinjun pointed out," because only solid, willing to grow with the company's foreign trade personnel may become the real needs of the enterprise talent. After that, the Foreign Trade Excellence Network for the prosperity of the air conditioner recommended a name Liu Yantao foreign trade personnel, and in Liu Yantao view, he chose to flourish air conditioning is a fancy that the enterprise can provide him with a platform to give full play to him. "This platform is just good, too big my ability is limited, too small will let me panic." Liu Yantao said.





Yiwu ya Star Weaving Co., Ltd. has made similar mistakes. 2006, the Company to Foreign Trade Excellence Network issued foreign trade talent demand, hope that the network of Foreign trade Excellence recommend a suitable foreign trade manager. When the Human resources Department of Foreign Trade Network led a recommended person and the company's sales manager Fouschon negotiations only to find out that in the circumstances of the star, they do not need to recruit foreign trade managers, but only the right to recruit foreign trade personnel. Although the two sides on the commissioning of foreign trade manager of the contract has been signed, Accor will also recommend the Foreign Trade manager's service costs to the foreign trade network of excellence in the account, but the Human resources Department of Foreign Trade Excellence in understanding the status of the company still adhere to cancel the contract, return service costs. "Ya star was not mature network sales, foreign trade personnel also only one or two, Fu manager hope to borrow excellent foreign trade management personnel to enhance the company's overall foreign trade team business level." "Zhao Xinjun, general manager of Foreign Trade network," said, "but with the product capabilities of the star at that time, even experienced foreign trade managers may not be able to achieve their desired foreign trade sales, not to mention also to increase their management costs." "Finally through communication to reach a consensus, foreign Trade Excellence Network for YA Star recommended two outstanding foreign trade salesman."





a year later, the star network of foreign trade sales have reached 10 million yuan, due to domestic trade business have to take into account, Fouschon feel powerless, so she once again to the foreign trade network of Excellence to help, hope that foreign trade network of talents for her to recommend a few foreign trade personnel. At this time, however, the Human resources Department of Foreign Trade Talent service staff after the exchange with the company, and finally helped her find a Dubai working in the Foreign trade manager Zhang Chunxia. Originally, since 2006, the star has a stable foreign trade salesman has been trying to enter the foreign market from the Internet, and in the process of foreign trade, the taste of foreign customers in the feedback that its production of printed towels easily fade, drop hair, and in the water after the softness will become worse, for this, The company has developed a kind of superfine fiber fabric to make up for the shortage of previous products. In this way, with a strong product support, to fully open the company's foreign trade pattern has not been a problem, so the current lack of taste is such an experienced, can lead the entire foreign trade team to open the situation of foreign trade managers.




Behind the
brain drain





However, even if the enterprises recruit the right foreign trade talents, it may be due to improper handling of some problems lead to talent's "lost".





as the article at the beginning of the example, in fact, in many foreign trade personnel, the company can provide a good sales environment for foreign trade, whether it has a more perfect foreign trade business planning and sales promotion channels, often more important than Commission and basic salary. Because even if the outstanding foreign trade sales staff, if the enterprise can not provide good sales channels and sales tools, he also difficult to make a difference.





Zhang Chunxia chose to star Company is optimistic about the good star of the network channel. Although the network was built in 2006 years, the company has come out of an unusual route with the help of the International Trade Excellence Network.





in the towel industry, product homogeneity of the competition is very fierce, so, ya star in order to win the network of foreign trade, it must be a sudden rise, emphasizing their own advantages. After an analysis of all the production links in overseas marketing consultants of foreign Trade Excellence Network, only found that the company in the printing process more mature, with a certain degree of competition, so, when the same industry enterprises will be the network to promote the key words in the "beach towel", "towel" on, the network of Foreign Trade excellence suggest YA Star Company, with " Printing Towel "and other printing and dyeing terms as the key words of the enterprise. At the same time, due to foreign buyers generally tend to choose domestic manufacturers rather than trading companies, therefore, foreign trade network of excellence Overseas marketing consultants to highlight their own factory advantage, will be "towel factory", "Beach towel manufacturers", etc. also selected as the key words of the enterprise. To 2006, the star has adopted a Foreign trade excellence network of the overall overseas Promotion program, fully embodies the enterprise's own competitive advantage, in 2007, the introduction of new products, Accor, and increased the cooperation with the Network of excellence in foreign trade. At the end of the communication with Fouschon Sales Manager, Fu Manager is confident in the New Year's new product online trade.





In addition to good online product marketing channels, foreign trade personnel in their career development process due to lack of good training may also lead them to leave the company. Because foreign trade personnel sales pressure is often higher than domestic sales, they not only need to know all kinds of document vouchers, but also to the target market countries trade policy real-time attention, while still need to bear the international trade settlement risk, credit risk and so on, can say a moment also careless not. And the changing international market often makes foreign trade personnel caught off guard, at this time, if the enterprise can provide them with foreign trade-related training, can give foreign trade personnel's work brings many convenience, at the same time help them reduce the pressure. Especially in the implementation of a person with a single to the end of the company, from customer inquiries, contract management, document management to the final shipment management is a person alone to complete the risk and pressure imaginable.





In addition, as most of the small and medium-sized enterprises are located in level three or four, or even five or six cities, and these cities are not only lack of talent, but also good people do not want to go to these relatively low standard of living places to work, therefore, enterprises can select some of the better living facilities of the city as the office of the Enterprise,





Finally, the International Trade Excellence Network general Manager Zhao Xinjun advised Enterprises to use the "rules of the Hounds" to encourage foreign trade personnel, that is, in different stages of development, for different foreign trade personnel, to use different methods to motivate them.

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