The difficulty of outside chain construction and how to strengthen the optimization in station

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With the Baidu outside the chain to judge the release of standard documents, undoubtedly to the construction of the chain to increase the difficulty, the external chain of the forum signature may be about to die out, and the forum signature should be many webmaster and SEO people most often built outside the chain type, and other types of outside the chain form is also limited, in short, after the construction of the chain will be quite large. Specific carefully read the document of friends will have feelings, this to the SME station, is undoubtedly worse, the previous period of time, Green Luo attack, and now come to a standard document outside the chain, small station chain to promote the ranking of the main means. Baidu to judge the external chain standard documents external chain requirements can be said to be harsh, so high quality outside the chain is really can be met but not to ask, but since the release of Baidu Standard documents, we certainly can not ignore, otherwise suffering only their own.

Since the station outside the chain of construction more difficult, then we can only in the station to do more fuss, in the past has also seen the Enterprise station optimization is very good, so as to get good keyword rankings, but this example is not much, after all, the popular SEO method is reasonable, others can build a large number of outside the chain to get good rankings. Why I can not, mainstream SEO thinking may still imprison your innovation. In the author's view, after the chain to less hair, especially for the new station, like some SEO forum, webmaster Class Forum do not go, because these forum resources have too many outside the chain, almost every article has links, but some original kind of posts can still be sent. All right, back to the theme of the article: How to make the station optimize the inside out, the optimization of course include: Inside the chain layout, code optimization, content design of these three aspects.

First of all talk about code optimization, to the enterprise station for example, want to do code optimization is not easy, mainly SEO services companies to be responsible for many of the optimization of the station, but most of the enterprises stand in the design of the time did not take into account the level of SEO. Enterprise station code is also a mess, tables and irregular div design abound, to say that code needs optimization, I can conclude that most of the enterprise station need to take this step, but the actual situation is the vast majority of SEO personnel on the code is only a smattering, can understand, from the writing and modification or a distance. So the optimization of the code can be a lot of difficulty, unless it is the SEO personnel training into web page production staff, proficient in the page div layout and background procedures, code optimization is the most important URL optimization, many Enterprise station URL is very irregular, the most common URL with a lot of parameters, resulting in a long URL, The Directory page URL is too deep. Baidu spiders are not conducive to crawling and crawling.

Then talk about the layout of the chain, the principle of the chain layout has two points: one is natural, the other is not excessive, the third is relevance. An article appears too many anchor text will lead to articles are not included, the whole station such an article too much is likely to be considered optimization over, so everyone in the Add anchor text in the time to be careful. There is also a situation where some enterprises like to use the automatic generation of anchor text inside the program, this is very bad, it is recommended not to use. What is the true meaning of the inner chain? Within the chain can transfer weight, can promote the whole station PV, can enhance the page collection, but should pay attention to the new station chain do not add too much, or simply do not add, because the new station such a page is not easy to be included in Baidu. Within the chain to do a good job to enhance the weight, but the actual operation is more complex, is not an article plus a home page anchor text, the inner pages of the anchor text on OK.

Finally, the content is written, that is, the biggest problem in the station optimization, write original content is more difficult, especially you have several business stations on hand, and involved in different industries. This case write original very time-consuming, an SEO staff can spend time to learn more about an industry, writing original article is not a big problem, but the industry is not easy to do messy. Look at your competitors, most of the content of the enterprise station is plagiarism, but also a lot of good rankings, now the site of old domain name more and more advantages, the new station want to go beyond those old domain name competitors very difficult. In writing original content, pay attention to natural integration of keywords, the relevant keywords in the article on the line, so consistent with human nature, so that users can read the article when not bored, not because of language cumbersome and shut down the page. That is, content is more readable and less useless nonsense.

Summary: Baidu's external chain judgment standard document basically covers the past all of our external chain form, outside the chain is difficult to do, the quality of the chain is higher, the link loss of the chain effect. Content construction is equally difficult, SEO industry is facing greater challenges, but also the challenges of hiding opportunities, more standardized, standardized! Article from: Nail School http://nail.dlmonita.com/Small compilation write publish reprint reserved address