The difficulty of the service mode

The development of Business-to-business E-commerce has stimulated the production enterprises to accelerate the net; according to the "Smile Curve" theory, the manufacturing process value-added is lower, the channel sales profit rate is higher, the production enterprise accelerates the development electronic commerce The goal is for the layout channel, promotes the brand popularity , but the production enterprise needs to develop the appropriate business strategy according to the Enterprise's own development strategy, thus can give full play to the electronic commerce in the enterprise development the promotion function, according to the Enterprise Development electricity Quotient's goal, may divide the development pattern into three kinds:

The first type is the electronic commerce as the Promotion brand tool; This type of enterprise is suitable for its own e-commerce operations to the professional agent operating company management, responsible for the sale of goods on various platforms; Acting operators are similar to the role of channel agents, but in accordance with the planning of the enterprise sales, easier to manage , but companies should strictly control the price, to prevent online, offline channel conflict, or the implementation of differentiated strategies, online, offline sales of different products; Jack-jones in Taobao Mall, Beijing-East open platform to take this strategy, the model of enterprise management cost is lower, without building their own web site, Perfect supply chain system;

The second category is to use E-commerce as a channel to do; This kind of enterprise is suitable to take "two-pronged" strategy, on the one hand with the relatively mature electric business cooperation, use its platform to enhance brand awareness, on the other hand, the establishment of their own website sales platform, E-commerce as a major sales channel by the Enterprise independent E-commerce Department management, Even the future can be independent of a power business enterprise; Adopt this kind of business strategy enterprise, the input cost will be higher, the operation risk will be increased, the difference between different platform shopping experience also easily cause consumer loyalty deviation, and then affect the development of own website; therefore, enterprises must be based on proprietary websites, Other platforms as auxiliary marketing means and shopping flow sources;

The third kind of enterprise belongs to the homeopathy and type; This type of enterprise has a relatively perfect offline sales channels, the development of E-commerce just to "drift", so the enterprise is suitable to take "Taobao-style" business strategy, the establishment of their own E-commerce departments in charge of the operation of the electric platform, enterprises just to ensure that the source, in the promotion Price management is more convenient, the electric business platform can be regarded as one of its agents.

Enterprises to the development of the electric quotient of different viewpoints, the adoption of business strategy is also different, comprehensive costs, management, risk and other factors, take appropriate strategies to make e-commerce to become the propeller of enterprise development.