The digital way of professional journals

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People from the Internet economy summed up this rule: if a person has 1000 of hardcore fans, can live very moist. The so-called 1000 hardcore fans, whether it is this person's books or words and deeds, there will be consumers. For example, a network game, always has 1000 loyal users, the game can achieve profitability. If, for example, you have 1000 loyal readers, you will not be worried about selling books. This basically explains why some professional journals and academic journals still survive for a long time, the fundamental reason is that these journals have a group of hardcore readers and fans.

The advantages of professional publications

Because most of our periodicals are not independent economic accounting, most of them have financial or sponsoring funds, so we can't count how many publications are profitable or profitable, but according to statistics, there are more than 10,000 periodicals in China, and the income of Internet periodicals is more than 600 million yuan, and the scale is not big enough. The digitalization of periodicals has become a general trend. According to the group of readers, Chinese periodicals can be divided into popular periodicals, Sci-tech periodicals and academic periodicals. No matter how many, or what category, in the author's opinion, the two advantages of professional publications is beyond doubt: first, professional publications have a professional editorial team. Such a team may be loose or centralized. For example, some publications are operated by a fixed team, such as the computer world, computer enthusiasts, and other scientific publications. And some of the publications are in the form of manuscripts, such as some academic journals and literary periodicals. Second, professional publications have a group of enthusiastic "pump". They are the bottom line for the survival of the journal, they are not sensitive to the price of publications, but the content of the publication is penny-pinching, even if the information complex Internet, still cannot replace this kind of publication to bring their reading experience. Such publications include military journals, academic research, etc.

Digital practice of professional journals

In the electronic of professional periodicals, there are differences in the attitude of various periodicals to electronic, and their ambitions are different. To sum up, professional publications mainly choose such a few digital road:

The simplest way: The simplest way to digitize a publication is to convert it from paper media to electronic, from paper reading to electronic reading, and a publication that follows the trend may open microblogs, micro-letters and even the creation of apps. Of course, many publications have not been able to carry out the electronic operation of the content, so the electronic copyright has been sold directly to the publication platform and charged a certain fee. This is the easiest way to electronic professional publications.

The most ambitious way: some publications face a large number of groups, such as the public financial publications, social life publications and entertainment publications, the magazine operators want to use the exclusive content of the publication as a springboard, and then establish a certain influence in the industry's electronic media. The intention of caijing is here. And the wealth of the new network is the "New Century" "China Reform" "comparison", such as several professional financial publications support. These publications not only provide the original and exclusive content for the Caixin network, but also provide a loyal reader for the Caixin network. Other popular journals such as "Readers", "South Entertainment Weekly" and "Triple Life Weekly" are also being carried out for similar attempts.

The most significant way: and some periodicals expect more and more readers on the contrary, some professional journals are trying to find their most loyal readers from the internet, they are suppressing the number of readers. Relying on real hardcore readers for development, and for unprofessional readers, is a series of restrictions. For example, some academic journals need to pay a low monthly fee or membership fee to view the full article. And some foreign periodicals even membership system, only members can get Read permission. This is true for example, "Han and defence" and the Hoover Institute of Economics Periodical Publications.

Compared with the newspaper, the publication is more professional, more subdivision and refinement of the crowd, it is doomed to professional publications in the digital far from the digital pace of the newspaper. Compared with the portal site, professional publications more depth, so it is doomed to professional publications electronic than the general portal core Force stronger.

On the whole, the digital way of professional publications is not far away, and the future is far from heavy. This article by "The Wrecker truck Www.chusheng100.com" original, reprint please specify.